Samsung and Intel delve into the Galaxy Book4 series and AI PCs’ future.

Mobile World Congress

Samsung Electronics is gearing up to make 2024 the year of the AI PC with its latest release, the Galaxy Book4 series. This lineup, consisting of the Galaxy Book4 Ultra, Galaxy Book4 Pro, and Galaxy Book4 Pro 360, promises intelligent performance, enhanced security, and a vivid, interactive display in an ultra-portable design. From the powerful Intel Core Ultra Processor to a suite of AI features, the Galaxy Book4 series is packed with technology that aims to simplify and amplify users’ computing experience.

At Mobile World Congress (MWC) 2024, held in Barcelona, Spain from February 26-29, visitors had the opportunity to discover the full capabilities of the Galaxy Book4 series at Samsung’s booth. To delve deeper into the advancements of this series, Samsung Newsroom sat down with Mincheol Lee, Head of Galaxy Eco Biz Team, Mobile eXperience Business at Samsung Electronics, and David Feng, Vice President of Client Computing Group and General Manager of Client Segments at Intel.

The Galaxy Book4 Ultra and Pro series showcase unprecedented performance thanks to the new Intel Core Ultra processor. This processor combines the latest CPU, GPU, and NPU (neural processing unit) to deliver excellent multitasking and graphics performance. The built-in NPU, Intel AI Boost, enables fast and efficient processing of large amounts of data, unlocking new AI functions that enhance productivity and offer new experiences in content creation and gaming. Additionally, users can conveniently access various AI functions from the Galaxy S24 series on a large PC screen through the Link to Windows feature.

One key highlight of the Intel Core Ultra Processor is the newly added NPU. This NPU allows for low-power sustained AI workloads, freeing up the CPU and GPU for other system tasks without sacrificing system responsiveness or battery life. Intel’s goal is to empower everyone with AI on PCs, and the Intel Core Ultra processor with its three AI engines (CPU, GPU, and NPU) is a significant step in that direction.

The Galaxy Book4 series doesn’t stop at performance improvements. It also offers an optimized PC experience through collaborations with industry-leading partners like Intel and Microsoft. The latest Core Ultra processor from Intel, combined with Samsung’s advanced hardware, supports better power efficiency and an improved cooling system. The series features a Dynamic AMOLED 2X display that guarantees a clear viewing experience in any environment, with touchscreen functionality for added convenience. The anti-reflective display reduces glare, while the Vision Booster automatically adjusts color contrast and brightness even in direct sunlight.

With Samsung’s Galaxy Ecosystem, the Galaxy Book4 series enables powerful connected use of PCs, phones, and Tablets—all protected by Samsung Knox. This security solution safeguards critical system data through 10 years of accumulated security technology and dedicated security chips.

The collaboration between Samsung Electronics and Intel for the Galaxy Book4 series aimed to deliver the best PC experience to consumers. Intel’s approach to ecosystem development emphasizes openness, and the launch of this series strengthens their collaboration while exploring new opportunities for disruptive innovation in the PC industry. Samsung and Intel share the goal of advancing customers’ product usage experience by continuously improving the fundamental competitiveness of PCs, such as performance, mobility, and connectivity.

The collaboration process for developing the latest Galaxy Book series had its challenges, but the teams at Intel and Samsung worked closely together to create the best platform and develop key applications that bring AI experiences to life. The result is a seamless integration of AI capabilities into the Galaxy Book4 series.

Intel’s vision in collaborating with Samsung Electronics is to bring consumers the best products, technology, and experiences. They appreciate Samsung’s focus on delivering superb user experiences through devices, accessories, and a software ecosystem. The launch of the Galaxy Book4 series is a testament to the deep collaboration between these two industry leaders.

The impact of the new Galaxy Book4 series on the PC market is expected to be significant. With the PC market projected to grow worldwide in 2024, the introduction of AI PCs offers additional growth opportunities. The combination of Intel’s latest Core Ultra chipset and Samsung’s hardware heritage and connected ecosystem will provide a superb productivity experience as we enter a new era of AI PCs.

Intel and Samsung are paying close attention to the ever-evolving demands of consumers in the PC industry. Consumers today seek flexibility in working, learning, and playing from anywhere. They want to feel connected, productive, and secure, with a range of tools at their fingertips that optimize every experience. As devices become more integrated, the PC will play a key role in enabling connectivity that changes how consumers interact with their PCs, phones, tablets, and other devices.

With each iteration of the Galaxy Book series, Samsung aims to bring more intelligent, connected, and secure PC experiences to consumers worldwide. The Galaxy Book4 series will be available starting February 26 in select markets, including France, Germany, the U.K., and the U.S. For more information, visit samsung.com/galaxy-book.

Background Information

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About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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About Microsoft: Microsoft, founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington, USA, is a technology giant known for its wide range of software products, including the Windows operating system, Office productivity suite, and cloud services like Azure. Microsoft also manufactures hardware, such as the Surface line of laptops and tablets, Xbox gaming consoles, and accessories.

  

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About Samsung: Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

Event Info

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About Mobile World Congress: Mobile World Congress (MWC) is a globally recognized and influential annual event held primarily in Barcelona, Spain, but with some editions in other locations. As one of the largest gatherings in the mobile and telecommunications industry, MWC attracts a diverse array of participants, including mobile device manufacturers, telecommunications companies, software developers, and tech enthusiasts. It serves as a critical platform for unveiling the latest mobile technologies, smartphones, network infrastructure, and innovations, often featuring major product launches and announcements.

  

Technology Explained

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CPU: The Central Processing Unit (CPU) is the brain of a computer, responsible for executing instructions and performing calculations. It is the most important component of a computer system, as it is responsible for controlling all other components. CPUs are used in a wide range of applications, from desktop computers to mobile devices, gaming consoles, and even supercomputers. CPUs are used to process data, execute instructions, and control the flow of information within a computer system. They are also used to control the input and output of data, as well as to store and retrieve data from memory. CPUs are essential for the functioning of any computer system, and their applications in the computer industry are vast.

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GPU: GPU stands for Graphics Processing Unit and is a specialized type of processor designed to handle graphics-intensive tasks. It is used in the computer industry to render images, videos, and 3D graphics. GPUs are used in gaming consoles, PCs, and mobile devices to provide a smooth and immersive gaming experience. They are also used in the medical field to create 3D models of organs and tissues, and in the automotive industry to create virtual prototypes of cars. GPUs are also used in the field of artificial intelligence to process large amounts of data and create complex models. GPUs are becoming increasingly important in the computer industry as they are able to process large amounts of data quickly and efficiently.

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NPU: NPU, or Neural Processing Unit, is a type of specialized processor that is designed to handle complex artificial intelligence tasks. It is inspired by the structure and function of the human brain, with the ability to process and analyze large amounts of data simultaneously. In the computer industry, NPU technology is being used in various applications such as speech recognition, image and video processing, and natural language processing. This allows computers to perform tasks that were previously only possible for humans, making them more efficient and intelligent. NPU technology is also being integrated into smartphones, self-driving cars, and other devices, making them smarter and more responsive to user needs. With the increasing demand for AI-driven technology, the use of NPU is expected to grow and revolutionize the way we interact with computers in the future.