ASUS GeForce RTX 40 BTF graphics cards set to revolutionize gaming with cable-free design, arriving September 15

ASUS is among the first to bring this design to the current market.
The GC-HPWR connector extends the PCI Express power delivery from 75W to 600W, rendering external power connectors unnecessary.
The hidden power connection standard offers some advantages over the new 12VHWPR standard.

ASUS is taking a bold step in graphics card design with its upcoming RTX 40 series. The company is set to release its first graphics card without standard power connectors, opting for a hidden connector design instead. This move is part of the BTF (Back To The Future) Alliance, a collaboration between ASUS, Thermaltake, and SilverStone, aimed at creating a new standard for PC components and design.

While hidden connectors for motherboards are not entirely new, ASUS is among the first to bring this design to the current market. The recently launched TUF Gaming B760M-BTF WIFI motherboard showcases this innovative approach, with all connectors located on the backside of the board. To utilize this design, users will need a compatible chassis and power supply, which ASUS is likely to offer as part of a bundle with other BTF products.

ASUS has even more ambitious plans for hidden power connectors. Their next goal is to eliminate GPU power cables altogether, not just hide them. To achieve this, ASUS has developed the GC-HPWR connector, which extends the PCI Express power delivery from 75W to 600W, rendering external power connectors unnecessary. This technology will be featured in the upcoming “Advanced BTF” products.

The first GPU to showcase this hidden connector design is the ASUS RTX 4070 BTF, scheduled for release on September 15th. However, it’s important to note that initial availability will be limited to the Chinese market (TX and ATS series) due to certain limitations, including the lack of supporting motherboards. ASUS plans to address this issue with the launch of the B760M TX BTF design in the near future, but details about availability for other models remain unknown.

While this hidden power connection standard may not revolutionize the GPU industry immediately, it does offer some advantages over the new 12VHWPR standard. However, it also requires a significant overhaul of motherboard design, making widespread adoption unlikely beyond ASUS’s limited run. Additionally, GPUs utilizing this connector may have lower resale value due to their unique power requirements.

ASUS’s TX series Graphics Cards are not the only models set to feature this hidden connector design. The company also revealed its TUF Gaming series, which is expected to reach the global market. However, the showcased GPU design belongs to the ATS-Megalodon series, exclusive to the Chinese market.

Pricing for the current ASUS TX graphics cards (RTX 4060, RTX 4060 Ti, and RTX 4070) starts at 2,789 yuan and goes up to 5,289 yuan. These models do not include the hidden connector, so updated versions may come at a higher cost. ASUS plans to launch its TX BTF series on September 15th, followed by the TX BTF motherboard a day later.

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Background Information

About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

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About SilverStone:

SilverStone Technology Co., Ltd., a Taiwanese company, was founded in 2003. The company's headquarters are located in Taipei, Taiwan. SilverStone specializes in producing computer cases, power supplies, and cooling solutions, with a focus on design and performance.

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About Thermaltake:

Thermaltake was founded in 1999 in Taiwan by Kenny Lin. It has since become a important player in the computer hardware industry, specializing in a wide range of PC components and accessories. Known for their innovative designs and high-quality products, Thermaltake has earned a reputation for enhancing both the performance and aesthetics of gaming and workstation setups worldwide.

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Technology Explained

GPU: GPU stands for Graphics Processing Unit and is a specialized type of processor designed to handle graphics-intensive tasks. It is used in the computer industry to render images, videos, and 3D graphics. GPUs are used in gaming consoles, PCs, and mobile devices to provide a smooth and immersive gaming experience. They are also used in the medical field to create 3D models of organs and tissues, and in the automotive industry to create virtual prototypes of cars. GPUs are also used in the field of artificial intelligence to process large amounts of data and create complex models. GPUs are becoming increasingly important in the computer industry as they are able to process large amounts of data quickly and efficiently.