ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors


January 9, 2024

ASUS introduces the BTF ecosystem, featuring hidden connectors and a minimalist aesthetic for clean and organized PC builds, including motherboards, chassis, and graphics cards.

  • Provides a clean and organized aesthetic for PC builds
  • Eliminates the need for traditional power connectors, allowing for a sleeker look
  • Offers a range of high-performance components for builders to create showcase-worthy PCs


ASUS has launched its latest innovation in PC building with the introduction of the ROG BTF and TUF Gaming BTF White ecosystems. These new systems are designed to provide a clean and organized aesthetic by hiding cables, allowing builders to achieve a sleek look for their PCs.

The key to this innovation lies in the PCIe high-power connector on Graphics Cards that is compatible with the graphics card high-power slot on BTF motherboards. This allows users to tuck away all the cables that connect directly to the motherboard, including power cables, SATA drives, case fans, and front-panel buttons and I/O ports.

ASUS offers two options within the BTF ecosystem: BTF and Advanced BTF. The BTF components provide users with plenty of options for hidden-connector builds. However, for those who want to hide the PCIe power cable as well, ASUS offers the Advanced BTF approach. Advanced BTF motherboards come with a graphics card high-power slot that can supply all the power needed for a BTF graphics card.

One of the standout options in the ROG BTF lineup is the ROG Maximus Z790 Hero BTF motherboard. This premium board takes design cues from the ROG Maximus Z790 Dark Hero, featuring shadowy tones, armored panels, and hulking VRM heatsinks. The board also boasts Polymo lighting on the I/O shroud, adding a luminous ROG design to the build. With hidden connectors and cleaner edges, the ROG Maximus Z790 Hero BTF offers a major step forward for builders who prefer a minimalist aesthetic.

The ROG Maximus Z790 Hero BTF is equipped with a PCIe 5.0 x16 slot for high-end graphics cards, dual Thunderbolt 4 connectors for next-gen peripherals, and ROG SupremeFX 7.1 audio with an ESS ES9218 Quad DAC for crisp gaming audio. It also features a USB 20 Gbps connector for high-bandwidth USB Type-C connectivity. With voltage regulator modules featuring 20+1+2 power stages, the motherboard is ready to handle top-shelf Intel processors. Additionally, it offers ample M.2 support for high-speed and spacious storage options.

Another notable motherboard in the BTF lineup is the TUF Gaming Z790-BTF WiFi. This motherboard features a bold white design with premium black PCB and white shrouds and heatsinks. It offers an enhanced power solution with 16+1+1 power stages, a six-layer PCB, ProCool sockets, alloy chokes, and durable capacitors. The TUF Gaming Z790-BTF WiFi is also compatible with Advanced BTF builds and offers WiFi 7 support and a high-speed Intel 2.5 Gb Ethernet port.

To complement the BTF motherboards, ASUS is offering two chassis options: the ROG Hyperion GR701 BTF Edition and the TUF Gaming GT302 ARGB. These chassis feature motherboard tray cutouts that allow easy access to the connectors on BTF motherboards. The ROG Hyperion GR701 BTF Edition offers outstanding cooling performance with dual 420 mm radiator support and built-in fan hub. The TUF Gaming GT302 ARGB, on the other hand, features four 140 mm ARGB fans for great airflow and Static Pressure, as well as a detachable top panel for easy installation and cleaning of AIO liquid CPU Coolers.

ASUS has also developed BTF graphics cards to complete the hidden-connector builds. The ROG Strix Geforce RTX 4090 BTF Edition and TUF Gaming GeForce RTX 4070 Ti SUPER BTF White Edition feature a PCIe high-power connector on the bottom for power transmission, eliminating the need for traditional power connectors that can disrupt the clean aesthetic.

Overall, ASUS’s BTF ecosystem offers PC builders a new approach to cable management, allowing for clean and organized builds with hidden connectors. With options like the ROG Maximus Z790 Hero BTF motherboard, TUF Gaming Z790-BTF WiFi motherboard, ROG Hyperion GR701 BTF Edition chassis, TUF Gaming GT302 ARGB chassis, and BTF graphics cards, builders have a range of high-performance components to create showcase-worthy PCs.

ASUS has also partnered with major PC case manufacturers to create the BTF Alliance, offering a wide range of BTF-compatible PC cases. Users can expect to see these chassis options launching in the first quarter of 2024, with manufacturers like Thermaltake, InWin, Phanteks, Cooler Master, Corsair, SilverStone, be quiet!, Lian Li, and Aerocool joining the alliance.

With the ASUS BTF ecosystem, PC builders can now achieve a clean and professional-looking build without compromising on performance or functionality.

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

ASUS Reveals Innovative BTF Motherboards and Graphics Cards with Discreet Connectors

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Background Information


About Aerocool: Aerocool is a manufacturer of computer peripherals and components, specializing in products like PC cases, cooling systems, and gaming accessories. They offer a range of options for PC enthusiasts and gamers, with a focus on both aesthetics and functionality.


About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

ASUS website  ASUS LinkedIn

About Cooler Master: Cooler Master is a company founded in 1992 in Taiwan. They specialize in producing computer hardware and accessories, with a strong focus on cooling solutions. Cooler Master is well-regarded for their computer cases, cooling fans, power supplies, and gaming peripherals. Their products are designed to enhance the performance and aesthetics of gaming PCs and workstations.

Cooler Master website  Cooler Master LinkedIn

About Corsair: Corsair, founded in 1994, is a manufacturer of high-performance gaming and enthusiast PC components and peripherals. The company specializes in producing top-tier gaming keyboards, mice, headsets, as well as computer cases, power supplies, and memory modules. Corsair has earned a strong reputation in the industry for its commitment to quality and innovation, catering to gamers and PC enthusiasts worldwide.

Corsair website  Corsair LinkedIn

About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

Intel website  Intel LinkedIn

About InWin: InWin Development Inc. is a Taiwanese company that was founded in 1986. The company's headquarters are located in Taoyuan, Taiwan. InWin is known for designing and manufacturing computer cases, power supplies, and digital storage solutions, with a focus on innovative and visually striking designs.


About Lian Li: Lian Li is a manufacturer of computer cases and PC accessories. Established in 1983 in Taiwan, Lian Li is known for its premium-quality, aluminum computer chassis, which are admired for their sleek and elegant designs. The company has gained a reputation for producing high-end cases that offer excellent build quality and customizable features for PC enthusiasts and gamers. Lian Li cases often provide advanced cable management options and efficient cooling solutions to help users create powerful and aesthetically pleasing computer setups


About Phanteks: Phanteks is a manufacturer in the computer hardware industry, known primarily for its computer cases, cooling solutions, and accessories. Founded in 2007 in the Netherlands, Phanteks has made a name for itself by producing high-quality and aesthetically pleasing PC components. They are recognized for their innovative case designs, efficient cooling systems, and user-friendly features that cater to both gamers and PC enthusiasts. Phanteks cases often provide ample space for custom PC builds, excellent cable management options, and compatibility with advanced cooling setups.


About SilverStone: SilverStone Technology Co., Ltd., a Taiwanese company, was founded in 2003. The company's headquarters are located in Taipei, Taiwan. SilverStone specializes in producing computer cases, power supplies, and cooling solutions, with a focus on design and performance.


About Thermaltake: Thermaltake was founded in 1999 in Taiwan by Kenny Lin. It has since become a important player in the computer hardware industry, specializing in a wide range of PC components and accessories. Known for their innovative designs and high-quality products, Thermaltake has earned a reputation for enhancing both the performance and aesthetics of gaming and workstation setups worldwide.



Technology Explained


CPU: The Central Processing Unit (CPU) is the brain of a computer, responsible for executing instructions and performing calculations. It is the most important component of a computer system, as it is responsible for controlling all other components. CPUs are used in a wide range of applications, from desktop computers to mobile devices, gaming consoles, and even supercomputers. CPUs are used to process data, execute instructions, and control the flow of information within a computer system. They are also used to control the input and output of data, as well as to store and retrieve data from memory. CPUs are essential for the functioning of any computer system, and their applications in the computer industry are vast.


Geforce: Geforce is a line of graphics processing units (GPUs) developed by Nvidia. It is the most popular GPU used in the computer industry today. Geforce GPUs are used in gaming PCs, workstations, and high-end laptops. They are also used in virtual reality systems, artificial intelligence, and deep learning applications. Geforce GPUs are designed to deliver high performance and power efficiency, making them ideal for gaming and other demanding applications. They are also capable of rendering high-resolution graphics and providing smooth, realistic visuals. Geforce GPUs are used in a variety of applications, from gaming to professional workstations, and are the preferred choice for many computer users.


M.2: M.2, also known as Next Generation Form Factor (NGFF), is a computer expansion card format that is designed to replace the outdated mSATA standard. It is thinner and longer than mSATA, which gives it a much higher data transfer rate. The M.2 format measures 22mm in width and can measure up to 110mm in length. It uses the M-key and B-key connectors to interface with PC host systems, and can connect to both SATA III and PCIe for data transfer. Due to its small size, M.2 is often used for ultra-slim laptops and netbooks, as well as in embedded SSDs for tablets and other mobile devices. It is also becoming increasingly popular in the desktop computer industry, thanks to its compactness and fast transfer speeds. This makes M.2 ideal for gaming PCs, workstations, and other demanding applications that require high levels of data throughput.


PCB: Printed Circuit Boards (PCBs) are the backbone of the modern computer industry. They are thin boards made of a non-conductive material, such as fiberglass, with a thin layer of copper on top. This copper layer is etched with a pattern of electrical pathways that connect the various components of a computer together. PCBs are used in almost every electronic device, from computers to cell phones, and are essential for the functioning of these devices. They provide a reliable and efficient way to connect the components of a computer, allowing for faster and more reliable communication between them. The use of PCBs has revolutionized the computer industry, allowing for smaller, faster, and more reliable computers.


PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.


Static Pressure: Static Pressure is a technology used in the computer industry to measure the amount of pressure that is applied to a given area. It is used to measure the pressure of air or liquid that is applied to a surface. This technology is used in the computer industry to measure the pressure of air that is used to cool the components of a computer. It is also used to measure the pressure of liquid that is used to cool the components of a computer. Static Pressure is used to ensure that the components of a computer are not damaged due to excessive pressure. This technology is also used to measure the pressure of air that is used to power the fans of a computer. This helps to ensure that the fans are running at the correct speed and are not causing any damage to the components of the computer.


Thunderbolt 4: Thunderbolt 4 is a high-speed connection interface that enables data transfer between computers and peripherals. Thunderbolt 4 is the fastest version of Thunderbolt yet, with speeds up to 40 Gbps, and it is also the most versatile, with support for up to four 4K displays, dual 4K video, and up to 100W of power delivery. Thunderbolt 4 is ideal for connecting high-performance peripherals such as external storage drives, docks, and displays. It is also ideal for connecting multiple computers together for high-speed data transfer and collaboration.


WiFi 7: WiFi 7 is the latest development in wireless networking technology. It boasts a much larger range than previous versions, allowing its users to access a wireless signal from up to three times further away compared to its predecessor. WiFi 7 also offers greater performance even in congested areas, providing an improved, more reliable connection. As a result, computer industry experts are raving about its applications. WiFi 7 can be used for various tasks like streaming multimedia content, connecting to the Internet, and transferring large files between devices seamlessly. It is also used in businesses to improve their workflow and customer care abilities by providing instant access to their online resources. All in all, WiFi 7 is an innovative and highly sought after technology within the computer industry, and its advancements have made it essential for many businesses.


Z790: The Z790 chipset is a motherboard platform from Intel that supports the 12th Gen Core, 13th Gen Core CPUs and 14th Gen Core CPUs. It offers more PCIe Gen 4 lanes and USB 3.2x2 ports than the previous Z690 chipset, which can enable faster storage and connectivity options.





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