HARMAN revolutionizes in-car experiences, transforming vehicles into intuitive, empathetic partners with AI integration.

CES Las Vegas

, Ready Connect offers automakers the flexibility to add new features and services throughout the vehicle's lifecycle. And with Ready Connect, automakers can offer their customers a seamless, personalized experience, from remote vehicle control and diagnostics to over-the-air (OTA) updates and predictive maintenance. - Immersive Audio and Visual Experiences: HARMAN's Ready Vision and Ready Sonic products create a truly immersive in-cabin experience. Ready Vision's augmented reality displays, like the QVUE windshield display, provide real-time information and alerts, enhancing safety and convenience. And Ready Sonic's advanced audio solutions, like Seat Sonic, deliver personalized, high-quality sound for each occupant, creating a concert-like experience on the road. HARMAN, a subsidiary of Samsung Electronics Co., Ltd., is revolutionizing the driving and riding experience with their suite of intelligent, contextual technologies and products, including an emotionally intelligent AI system and advanced audio and visual solutions, showcased at CES 2025. HARMAN, a subsidiary

, Ready Connect offers automakers the flexibility to add new features and services over time, without the need for costly hardware changes. And with Ready Connect, automakers can offer their customers a seamless, personalized experience, from remote vehicle control to advanced navigation and infotainment services. - A New Era of Personalization: HARMAN's Ready Engage AI system, powered by Luna, is the first emotionally intelligent AI system that can adapt to individual driver and passenger needs, creating a truly personalized in-cabin experience.

Intelligent, contextual technologies and products that redefine the driving and riding experience
At the forefront of in-cabin innovation, turning cars into connected hubs of activity
New products like Seat Sonic, Ready Vision, and Ready Connect for immersive audio, augmented reality displays, and seamless connectivity

Imagine getting into a car that not only listens to your commands but also understands your needs, adapts to your preferences, and creates an environment that engages with you on a personal level. Well, that’s exactly what HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is bringing to life. At CES 2025, HARMAN is unveiling a suite of intelligent, contextual technologies and products that are redefining the driving and riding experience.

We all know that the automotive industry is going through a major revolution in consumer technology. Gone are the days when we only cared about a car’s performance and reliability. Today, drivers and passengers want integrated, personalized experiences that are on par with the smart devices they use every day. And HARMAN has been at the forefront of in-cabin innovation for years, turning cars into connected hubs of activity.

HARMAN’s products like Ready Upgrade, Ready Care, and Ready Display have already made waves in the industry. They give vehicles a “brain,” “senses,” and a “voice.” But HARMAN didn’t stop there. They’ve recently introduced new products like Seat Sonic for immersive audio, Ready Vision for Augmented Reality displays, and Ready Connect for seamless connectivity to the outside world. These products leverage sensors and feedback loops to create a truly immersive and connected in-car experience.

Now, HARMAN is taking things even further. With their latest enhancements to the Ready product portfolio, launched at CES 2025, they’re making cars not only smarter but also empathetic. One of their most exciting introductions is “Luna,” an avatar powered by Ready Engage, their new emotionally intelligent AI system. “Luna” personalizes interactions through voice and visuals, creating a natural and intuitive bond between occupants and technology. Paired with the advanced Ready Vision products, like the award-winning QVUE windshield display, “Luna” delivers immersive augmented reality features that enhance safety, comfort, and engagement. And the best part? Each automaker can fully customize the Ready Engage AI system to deeply connect with their occupants’ needs and environments.

To power these innovations, HARMAN has developed the Ready Upgrade cockpit domain controllers and HARMAN central compute unit (CCU) platforms. These serve as the “brain” behind intelligent in-cabin experiences, seamlessly integrating products like Ready Engage into vehicles. Ready Upgrade reduces development cycles and costs with turnkey solutions, enabling software updates as fast as every 3 months and vehicle launch updates in as little as 6 months. HARMAN has also collaborated with HL Klemove to deliver a light CCU based on HARMAN Ready Upgrade and HL Klemove’s Level 2 software stack and ADAS sensor set. This collaboration combines HARMAN’s in-cabin expertise with HL Klemove’s market-proven ADAS solutions. And they’re not stopping there. HARMAN and HL Klemove are now developing a product-grade CCU platform that will integrate their latest cockpit and ADAS feature sets, offering automakers shorter time to market and full flexibility to customize.

Armin Prommersberger, Chief Technology Officer at HARMAN International, said, “HARMAN is pioneering the next frontier in automotive technology by translating user states and situational understanding into truly contextual in-cabin experiences. Our portfolio of intelligent solutions is the most comprehensive in the industry, and our products go beyond proven technical excellence. We help OEMs deliver differentiation and deeper engagement for their customers, making us the transformation partner of choice for automakers.”

At CES 2025, HARMAN will be showcasing their newest products, each designed to work individually and together as integrated solutions. Their suite of Ready products is redefining in-cabin experiences with innovations that adapt to evolving consumer and automaker needs. Some of the highlights include:

– A New Frontier for Safety and Comfort: HARMAN’s Ready portfolio brings vehicles to life with empathetic, in-cabin systems that understand and adapt to driver and passenger needs. Their Ready Care in-cabin monitoring product takes empathy to the next level, using AI and neuroscience to monitor a driver’s cognitive and visual load, as well as breathing rate, to detect distraction or drowsiness. It offers real-time, tailored interventions to reduce stress and enhance focus. And their new Ready Aware vehicle-to-network (V2N) software-as-a-service (SaaS) product adds situational intelligence by delivering precise, machine-learning-powered alerts that anticipate road hazards and enhance decision-making. These technologies create a driving experience that feels smarter, safer, and more personalized. Additionally, HARMAN’s Ready Display, powered by Samsung Neo QLED, now features boosted brightness levels for optimal visibility in varying light conditions.

– Connected Mobility—Anytime, Anywhere: HARMAN’s Ready Connect suite of telematics control units (TCUs) ensures that vehicles remain reliably connected, even in remote areas. By enabling modular upgrades

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Background Information

About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

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Event Info

About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

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Technology Explained

Augmented Reality: Augmented Reality (AR) is a technology that combines the real world with virtual elements, creating an enhanced and interactive experience. In simpler terms, it is like adding a layer of digital information on top of what we see in the real world. This technology has various applications in the computer industry, making it an exciting and rapidly growing field. One of the most common uses of AR in the computer industry is in gaming. With AR, gamers can immerse themselves in a virtual world and interact with digital objects as if they were real. AR is also being used in education, where students can visualize complex concepts and interact with them in a more engaging way. In the business world, AR is being used for training and simulations, allowing employees to practice real-life scenarios in a safe and controlled environment. Additionally, AR is being integrated into e-commerce, allowing customers to try on products virtually before making a purchase. With its endless possibilities, AR is revolutionizing the computer industry and enhancing our daily lives in

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CCU: In gaming, "CCU" stands for "Concurrent Users" or "Concurrent Players." It refers to the number of players or users who are actively engaged in playing a particular online game or using an online service at the same time. CCU is often used as a metric to measure the popularity and server load of an online game or platform, as it provides insights into how many people are simultaneously interacting with the game or service. Game developers and operators monitor CCU to ensure that their servers can handle the player load and provide a smooth gaming experience.