Samsung showcases AI-driven Galaxy Book4 Series at CES 2024, impresses tech enthusiasts.

CES Las Vegas

Samsung wows attendees at CES 2024 with its AI-powered Galaxy ecosystem, showcasing the impressive performance and seamless integration of its products with industry-leading partners, while teasing the upcoming Galaxy Unpacked 2024 event.

Samsung showcased its AI-powered Galaxy ecosystem, demonstrating its commitment to innovation and cutting-edge technology.
The Mobile Experience Zone drew in attendees and highlighted the seamless integration of Samsung's products with industry-leading partners.
The introduction of Dynamic AMOLED 2X touchscreen technology and partnerships with Microsoft and Google showcased the potential of AI and how it enhances device experiences.

Samsung Electronics made a grand entrance at the Consumer Electronics Show (CES) 2024 in Las Vegas, showcasing its AI-powered Galaxy ecosystem. The company’s Mobile Experience Zone at the event drew in attendees who were eager to catch a glimpse of Samsung’s latest innovations and witness the seamless integration of its products with industry-leading partners. Samsung Newsroom visited the booth and highlighted the key takeaways from the event, shedding light on how Samsung is shaping the future of hyper-connected mobile experiences.

One of the highlights of the showcase was the new Galaxy Book4 Series, which was prominently displayed near the entrance of the zone. Attendees had the opportunity to experience the impressive AI performance and ultra-responsive touchscreen display of the Galaxy Book4, which was released in Korea on January 4. Powered by the new Intel Core Ultra Processor, the Galaxy Book4 series offers enhanced connectivity and delivers a high-performance AI experience. The zone featured up-close demonstrations of the laptop’s increased processing power, made possible by the addition of a Neural Processing Unit (NPU).

The introduction of Dynamic AMOLED 2X touchscreen technology across all models in the series caught the attention of attendees. They were captivated as they used their hands to effortlessly scroll and zoom in and out. “It has the touchscreen which I like,” said one visitor. “For me, touchscreen is everything—even on my laptop.” The high-resolution display also impressed visitors with its glare-free performance under bright lights, thanks to anti-reflection capabilities that prevent unwanted reflections in different lighting conditions. The Vision Booster feature automatically adjusted color contrast and brightness, ensuring visitors could fully appreciate the crystal-clear display amidst the bustling electronics show.

In the Mobile Experience Zone, attendees discovered the potential of AI and how it enhances device experiences through seamless connectivity. The zone showcased a video that demonstrated this concept, highlighting how AI bridges the gap between devices. Samsung recognizes the importance of partnerships in driving innovation in the tech industry. By collaborating with cutting-edge technology leaders such as Microsoft and Google, Samsung is able to elevate the user experience by improving productivity and efficiency.

One notable result of these partnerships is Copilot, Microsoft’s Generative AI assistant. Copilot accurately reads, summarizes, and sends text messages from mobile or PC, creating a cohesive experience across devices. Additionally, Google Meet offers high-quality video during conference calls, further enhancing productivity. Attendees at the event also had the opportunity to experience Galaxy’s leading productivity tools. Multi Control allows seamless movement between Galaxy smartphones and Tablets using a mouse or keyboard, while Second Screen enables the expansion or duplication of PC displays on a tablet.

To build excitement for an upcoming AI mobile experience, Samsung teased its upcoming Galaxy Unpacked 2024 event, scheduled for January 17. This event will serve as a platform for Samsung to announce its new flagship smartphone, further pushing the boundaries of AI-powered mobile devices.

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Background Information

About Google: Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially renowned for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

About Intel: Intel Corporation, a global technology leader, is renowned for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of groundbreaking advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

About Microsoft: Microsoft, founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington, USA, is a technology giant known for its wide range of software products, including the Windows operating system, Office productivity suite, and cloud services like Azure. Microsoft also manufactures hardware, such as the Surface line of laptops and tablets, Xbox gaming consoles, and accessories.

About Samsung: Samsung, a renowned South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed groundbreaking products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

Event Info

About CES: CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.