Incase to Revamp Microsoft PC Accessories Lineup, Set for 2024 Relaunch

Incase has announced a strategic partnership with Microsoft to re-launch and expand their lineup of PC accessories, including a new ergonomic keyboard, under the "Designed by Microsoft" brand.

Strategic partnership with Microsoft allows Incase to tap into exceptional product design and technology
Wide range of Microsoft accessory products to be rebranded as "Designed by Microsoft" under the Incase brand
New ergonomic keyboard to be introduced under the partnership, demonstrating Incase's commitment to providing a comprehensive selection of PC accessories

Incase, the carry and protection brand, has just made a major announcement that is sure to excite tech enthusiasts. The company has revealed its plans to re-launch products from the Microsoft accessories portfolio in 2024. This move comes as part of a strategic partnership between Incase and Microsoft, allowing Incase to tap into Microsoft’s exceptional product design and technology.

Under the terms of the agreement, Incase will manufacture and distribute a wide range of Microsoft accessory products, including keyboards, mice, webcams, headsets, and speakers. Some of the best-selling Microsoft accessories, such as the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam, will be rebranded as “Designed by Microsoft” under the Incase brand.

But that’s not all. In addition to these existing products, Incase has also revealed plans to introduce a new ergonomic keyboard under the “Designed by Microsoft” designation. This expansion of their product lineup demonstrates Incase’s commitment to providing consumers with a comprehensive selection of PC accessories.

Marshall Clark, Onward General Manager of the Productivity Business Unit, expressed his excitement about the partnership, stating, “We are thrilled to license design and technology from the Microsoft accessory portfolio and to strategically expand our lineup of consumer tech solutions to include PC accessories. Consumers can anticipate their favorite products back on shelves in 2024 under the Incase brand as we immediately begin to transition the portfolio.”

Charlie Tebele, CEO of Onward Brands, shared his enthusiasm for the collaboration, highlighting the opportunity to build upon Microsoft’s impressive track record in product development. Tebele stated, “We look forward to building on the more than 30 years of outstanding product development that the Microsoft accessories business was well known for. With this product expansion, Onward will offer consumers the most comprehensive selection of accessories across our trusted brands.”

Brett Ostrum, Corporate Vice President of Microsoft Devices, expressed Microsoft’s excitement about the partnership, emphasizing their commitment to bringing Microsoft-designed PC accessories that customers love to the market.

For those interested in purchasing Incase products, they are available worldwide at various retailers, including BestBuy and Amazon, as well as online at www.incase.com. To learn more about Onward Brands, visit their website at www.onwardbrands.com.

With Incase’s re-launch of Microsoft accessories on the horizon, tech enthusiasts can look forward to a renewed lineup of high-quality products that seamlessly blend design and technology.

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Background Information

About Microsoft:

Microsoft, founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington, USA, is a technology giant known for its wide range of software products, including the Windows operating system, Office productivity suite, and cloud services like Azure. Microsoft also manufactures hardware, such as the Surface line of laptops and tablets, Xbox gaming consoles, and accessories.