Creative Labs is releasing the Super X-Fi Gen4, an improved audio profile that offers expanded dynamic range, improved clarity, and a refined sense of space for a more lifelike soundstage, and plans to integrate this technology into their upcoming product line-up.
- Significant improvements in dynamic range, clarity, and spatial awareness
- Uses Artificial Intelligence to personalize the listening experience
- Expanding into speaker systems for a more immersive home entertainment experience
Creative Labs is set to unveil its latest audio profile, the Super X-Fi Gen4, which builds upon the success of its award-winning Super X-Fi Headphone Holography. This new release promises significant improvements in dynamic range, clarity, and spatial awareness, without relying on excessive superlatives. The Super X-Fi Gen4 aims to redefine the standard for immersive audio experiences by offering users an expanded dynamic range for richer audio reproduction, improved clarity for crystal-clear sound, and a refined sense of space for a more lifelike soundstage.
Super X-Fi technology recreates the immersive soundstage of high-end surround speaker systems within headphones, using Artificial Intelligence (AI) to personalize the listening experience based on users’ anthropometric profiles. Since its debut at CES 2019, Super X-Fi has impressed both users and critics with its realistic audio reproduction in various scenarios, from movies to concerts and gaming.
Originally designed for headphones, Super X-Fi is now expanding into speaker systems, bringing the same revolutionary experience to home entertainment. With Super X-Fi for speakers, any living space can be transformed into a vibrant concert hall or theater, providing an immersive listening journey with realistic and deep sound.
The Super X-Fi Gen4 will be available worldwide in June, with users able to configure and download their new profiles through the SXFI APP.
Creative Labs is also planning to integrate Super X-Fi technology across its upcoming product line-up, including True Wireless Stereo (TWS) earbuds, premium headphones, and speakers. This expansion will allow users to access the world of Super X-Fi seamlessly on their preferred streaming platforms such as Netflix, YouTube, and Spotify, even on compact earbuds and speakers.
Lee Teck Chee, Chief Technology Officer at Creative and inventor of Super X-Fi, expressed gratitude to the user community for their valuable insights and data that have shaped the evolution of Super X-Fi. With Super X-Fi Gen4, Creative aims to deliver an even more immersive listening experience that surpasses flat and lackluster audio. Additionally, the integration of Super X-Fi technology across their product line-up will provide users with easy access to spatial audio no matter where they are.
For more information on Super X-Fi technology and products, visit sxfi.com.
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CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.
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Technology Explained
TWS: TWS stands for "True Wireless Stereo." It refers to wireless audio technology that enables two separate earbuds or speakers to connect to a device, usually a smartphone or other audio source, without the need for any physical cables between them. TWS devices can provide a stereo audio experience without the constraints of wires, offering greater freedom of movement.
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