Creative and Skyworth Collaborate to Elevate Audio-Visual Experience with Super X-Fi


September 25, 2023

Creative and Skyworth have partnered to bring Super X-Fi Spatial Holographic Audio technology to Skyworth's latest TV lineup, revolutionizing the audio experience for users with personalized sound quality that rivals high-end multi-speaker systems.

  • Revolutionize the audio experience for users with immersive sound quality
  • Personalized audio output tailored to each user's unique hearing profile
  • Combines Creative's Headphone Audio expertise with video technologies


Creative Labs has announced its strategic partnership with Skyworth, a leading TV manufacturer, to incorporate its award-winning Super X-Fi Spatial Holographic Audio technology into Skyworth’s latest TV lineup. This collaboration aims to revolutionize the audio experience for users, providing them with immersive sound quality that rivals high-end multi-speaker systems, all through a pair of headphones or earphones.

Super X-Fi technology utilizes AI technology to analyze individual head and ear shapes, customizing the audio output to match each user’s unique hearing profile. This personalized approach ensures that users receive the highest possible audio quality, tailored precisely to their preferences and hearing characteristics.

With this partnership, customers can experience the world of Super X-Fi with SXFI READY headphones such as the Creative Zen Hybrid, Creative Outlier Pro, and Creative Zen Air, as well as SXFI READY headphones from other manufacturers. Simply connect these headphones to SXFI READY Skyworth TVs like the A5D, A5D Pro, A7D, and A7D Pro to embark on an unparalleled audio journey.

The integration of Super X-Fi’s breakthrough audio technology perfectly complements Skyworth’s next-generation video technology. Customers can enjoy a quantum leap in visuals along with immersive, personalized audio across popular streaming platforms such as Tencent Video and iQiyi.

“We are thrilled to collaborate with Creative to bring Super X-Fi Spatial Holographic Audio to our latest 2023 TV models,” said Jiang Run, Vice General Manager of Domestic Business Division at Skyworth. “By combining Creative’s Headphone Audio expertise with our video technologies, we are delivering the ultimate TV headphone experience to our customers.”

Lee Teck Chee, VP of Technology at Creative, expressed his delight in partnering with Skyworth to introduce Super X-Fi Spatial Holographic Audio to both the Chinese and global markets through their latest TVs. This collaboration showcases the commitment of both companies to delivering innovative solutions that enhance the way consumers enjoy entertainment.

Furthermore, this partnership opens doors for future collaborations between Creative and other industry partners to bring Super X-Fi Spatial Holographic Audio to a wider range of consumer electronics and PC platforms, expanding the reach and impact of this transformative technology.

Creative and Skyworth Collaborate to Elevate Audio-Visual Experience with Super X-Fi

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Background Information


About Skyworth: Skyworth is a Chinese electronics company established in 1988, with its headquarters in Shenzhen, China. The company specializes in manufacturing a variety of consumer electronics, including televisions, set-top boxes, and air conditioners. Skyworth is recognized for its innovative and high-quality products.





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