Creative introduces Game-Changing Super X-Fi Gen 4 Audio Profile, Revolutionizing Sound Experience

CES Las Vegas

Creative Labs, the company behind the award-winning Super X-Fi Headphone Holography, is set to launch its latest innovation, the Super X-Fi Gen 4 audio profile. This new release brings significant improvements in dynamic range, clarity, and spatial awareness, redefining the standard for immersive audio experiences. With expanded dynamic range and improved clarity, users can expect a more detailed and crystal-clear sound reproduction. The refined sense of space also offers a more expansive and lifelike soundstage.

Super X-Fi technology takes the audio experience to new heights by recreating the immersive soundstage of high-end surround speaker systems within headphones, personalized by the power of Artificial Intelligence (AI). Since its debut at CES 2019, users and critics have been amazed by the realism of personalized audio tailored to their unique anthropometric profiles. Whether it’s watching a blockbuster movie, attending a live concert, or diving into the world of gaming, Super X-Fi brings it all to life with breathtaking detail and precision.

Originally designed for headphones, Super X-Fi is now ready to revolutionize the home entertainment landscape by bringing the same experience to speaker systems. With Super X-Fi for speakers, any living space can be transformed into a vibrant concert hall or theater. Users can expect an immersive listening journey with every note, beat, and sound resonating with captivating realism and depth.

The Super X-Fi Gen 4 will be available worldwide in June, with users simply needing to configure and download their new profiles through the SXFI APP.

Creative Labs is also expanding the Super X-Fi ecosystem by integrating the technology across its upcoming product line-up. From True Wireless Stereo (TWS) earbuds to premium headphones and speakers, users will have seamless access to Super X-Fi across their preferred streaming platforms like Netflix, YouTube, and Spotify. This integration marks a pioneering feat for Super X-Fi technology, allowing users to enjoy spatial audio no matter where they are.

Lee Teck Chee, Chief Technology Officer at Creative and inventor of Super X-Fi, expressed his excitement about the advancements in Super X-Fi Gen 4 and the upcoming integration across the product line-up. He also acknowledged the invaluable contribution of the user community in shaping the evolution of Super X-Fi, providing insights and data that have refined the AI engine. With Super X-Fi Gen 4, Creative Labs is delivering an even more immersive listening experience that breaks free from the limitations of flat and lackluster audio.

Event Info

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About CES: CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

Technology Explained

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TWS: TWS stands for "True Wireless Stereo." It refers to wireless audio technology that enables two separate earbuds or speakers to connect to a device, usually a smartphone or other audio source, without the need for any physical cables between them. TWS devices can provide a stereo audio experience without the constraints of wires, offering greater freedom of movement.