Mattel and Outright Games forge long-term alliance to develop console and PC games

Mattel, the global toy and family entertainment company behind iconic brands like Barbie and Hot Wheels, has announced a strategic partnership with Outright Games, a leading publisher of family-friendly interactive entertainment. This collaboration will kick off with the release of three new games for consoles and PC later this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.

The partnership with Outright Games aligns with Mattel’s strategy to further engage in the digital games sector and create captivating experiences for a global audience, leveraging its iconic brands. In 2023, Mattel Digital Games achieved a significant milestone with 48 million monthly active players, thanks to successful titles like Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel approaches its 80th anniversary, the company aims to expand its digital presence by introducing more games across various platforms, catering to fans of all ages.

Mike DeLaet, Global Head of Digital Gaming at Mattel, expressed the company’s commitment to delivering fun and innovative digital gaming experiences that will extend the universe of their beloved franchises to fans worldwide. Choosing the right partners is a critical aspect of this strategy, which is why the multi-year partnership with Outright Games is an exciting development.

Stephanie Malham, Managing Director at Outright Games, highlighted their dedication to expanding iconic IPs into cherished video games. Collaborating with Mattel presents a fantastic opportunity to combine their expertise and create engaging and accessible new games featuring Mattel’s beloved global franchises. The partnership aims to provide Barbie, Monster High, and Matchbox fans of all ages with fresh and exciting ways to enjoy these beloved brands.

Outright Games is well-known for producing high-quality games that can be enjoyed by the whole family, making them the perfect developer to bring Mattel’s beloved franchises to life on gaming consoles. Each game in development is designed to offer a unique experience, whether it’s high-speed competitive driving adventures with Matchbox or stories that emphasize teamwork and friendship with Barbie and Monster High. More details, including release dates and features, will be announced in the coming months.