Western Digital Provides Split Update: CEOs Launched for Post-Split Entities


March 7, 2024 by our News Team

Western Digital is set to split into two independent companies, focusing on hard drives and NAND flash memory, with significant progress made and initial leadership appointments announced.

  • Creation of two independent, publicly traded entities with separate product lineups
  • Enhanced operational efficiency with separate capital structures
  • Appointment of experienced and dedicated leadership for each post-separation company


Western Digital provided an update on its plan to split into separate hard drive and NAND businesses, revealing significant progress and initial leadership appointments for the post-separation companies. The company aims to create two independent, publicly traded entities with separate product lineups for hard drives and NAND flash memory. This move is expected to drive innovation and introduce new growth opportunities. The separation will also enhance operational efficiency with separate capital structures.

Western Digital’s journey began with strategic acquisitions in the early 2010s, including HGST, various SSD and flash companies, and SanDisk in 2016. These moves transformed the company into a vertically-integrated storage technology powerhouse. However, revenue growth became a challenge due to intense competition in the 3D NAND and SSD markets, as well as declining demand for HDDs. To avoid competing with larger storage solutions providers, Western Digital had to divest its storage solutions, presenting additional hurdles.

Recognizing the need for a change, Western Digital’s HDD and NAND businesses have been operating independently since late 2020. The company has made significant progress in preparing for the split, establishing legal entities in multiple countries, developing independent financial models, and finalizing regulatory filings. The company remains on track to complete the separation in the second half of this year.

In terms of leadership, David Goeckeler has been appointed as the chief executive designate for the NAND flash memory spinoff company. Goeckeler expressed excitement about the potential market growth and development of new memory technologies in the NAND business. Irving Tan, currently executive vice president of global operations, will assume the CEO role for the standalone HDD company, which will continue operating under the Western Digital brand.

The company’s CEO, David Goeckeler, commended the progress made by the separation teams in creating a strong foundation for the transition to independent, market-leading companies. He emphasized the importance of this complex transaction, which spans various data storage technology brands and serves a wide range of customers, from consumers to professional content creators, device OEMs, and cloud providers.

While both businesses will have strategic focus and resources post-split, Goeckeler highlighted the exciting possibilities in the Flash business, including market growth potential and the emergence of disruptive new memory technologies. He expressed anticipation for the future of the spinoff team.

Overall, Western Digital’s update showcases the company’s commitment to its split plan and the potential for enhanced growth and innovation in the separate hard drive and NAND businesses.

About Our Team

Our team comprises industry insiders with extensive experience in computers, semiconductors, games, and consumer electronics. With decades of collective experience, we’re committed to delivering timely, accurate, and engaging news content to our readers.

Background Information


About SanDisk: SanDisk, established in 1988, is a important American company specializing in flash memory and storage solutions. They are for their memory cards, USB drives, and solid-state drives (SSDs). SanDisk has played a vital role in the development of portable data storage solutions, catering to the needs of both consumers and businesses with reliable and innovative storage products.

SanDisk website  SanDisk LinkedIn

About Western Digital: Western Digital, established in 1970, is a important data storage solutions provider known for its wide range of hard drives and solid-state drives. Catering to various applications, from personal computers to enterprise storage systems, Western Digital emphasizes data management and security. With a reputation for reliability and innovative solutions, the company has been pivotal in shaping the storage industry. Their products are trusted by individuals, businesses, and data centers worldwide

Western Digital website  Western Digital LinkedIn

Technology Explained


HDD: A Hard Disk Drive (HDD) is a classic data storage device that utilizes spinning disks, or platters, coated with a magnetic material to store and retrieve data. An actuator arm with read/write heads accesses data by moving over the spinning platters. HDDs offer large storage capacities at a comparatively lower cost per gigabyte, making them suitable for applications where massive data storage is required, such as servers and desktop computers. However, HDDs are slower in terms of read and write speeds compared to SSDs due to the mechanical nature of their operation. They are more susceptible to physical shocks and are less energy-efficient due to the need to constantly spin the platters.


NAND: NAND technology is a type of non-volatile memory that is used in many computer applications. It is a type of flash memory that is used to store data in a non-volatile manner, meaning that the data is not lost when the power is turned off. NAND technology is used in many computer applications, such as solid-state drives, USB flash drives, digital cameras, and memory cards. It is also used in many embedded systems, such as cell phones, tablets, and other consumer electronics. NAND technology is a reliable and cost-effective way to store data, making it a popular choice for many computer applications.


SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation





Leave a Reply