Phison and MediaTek Join Forces to Drive Advancements in Generative AI Computing


March 26, 2024 by our News Team

Phison Electronics and MediaTek are partnering to create a more efficient AI computing architecture by combining Phison's aiDAPTIV+ with MediaTek's DaVinci platform, enhancing computational efficiency and cost-savings in AI model fine-tuning across various industries.

  • Strategic collaboration between two industry giants
  • Revolutionary AI computing architecture
  • Enhanced scalability and cost-efficiency


Phison Electronics, a important provider of NAND controllers and storage solutions, has announced a strategic collaboration with industry giant MediaTek to drive innovations in generative artificial intelligence (AI) computing and services. The partnership aims to meet the increasing demand for fine-tuning AI model computations across various industries. The collaboration will see Phison’s AI computing service, aiDAPTIV+, join forces with MediaTek’s premier generative AI service platform, MediaTek DaVinci, marking a significant milestone in AI computing and application services.

MediaTek DaVinci is an advanced and open platform for generative AI services, built on the Generative AI Service Framework (GAISF). It empowers developers to create a range of plugins for enterprise applications, fostering a vibrant ecosystem and enhancing user experiences. On the other hand, Phison’s aiDAPTIV+ features an innovative SSD-integrated AI computing architecture that allows for concurrent operation with SSDs. This approach reduces infrastructure costs and improves computational efficiency, enabling the training of large AI models with limited GPU and DRAM resources. aiDAPTIV+ has already proven its effectiveness in the Industry 4.0 sector and is poised to accelerate AI transformation across various sectors, enhancing business competitiveness. Furthermore, aiDAPTIV+ consumes less power than traditional AI server setups for the same AI model fine-tuning tasks, aligning with the current trend of minimizing energy consumption and carbon footprint.

Phison’s aiDAPTIV+ has already demonstrated its significance in industrial applications, such as the world’s first mass-produced AOI optical inspection system with integrated SSD co-processing. Additionally, it has improved the recognition accuracy of Taiwanese AI for Professor Yuan-Fu Liao at National Yang Ming Chiao Tung University. By collaborating with MediaTek DaVinci, Phison aims to expand the reach of aiDAPTIV+ technology, injecting new momentum into the AI service market by delivering unparalleled user experiences and fostering a broader landscape for innovation among developers.

Dr. Wei Lin, CTO of Phison, believes that aiDAPTIV+ will revolutionize AI model fine-tuning, while Jason Yeh, Assistant General Manager of AI and Data Engineering Division at MediaTek, states that aiDAPTIV+ enhances their platform with unmatched edge computing power, creating new possibilities for users and developers. The collaboration between Phison and MediaTek promises an innovative AI computing architecture that enables the training of larger AI models. It is also expected to enhance cost-efficiency by lowering AI service hardware costs and broadening the applications of AI technology. The combination of aiDAPTIV+ with MediaTek DaVinci will enhance the scalability of the platform’s capabilities, allowing developers to create diverse and customized plugins and assistants for various applications. Additionally, aiDAPTIV+’s model decomposition enables swift deployment of edge AI applications to adapt to different needs. The collaboration also aligns with environmental trends by reducing power consumption and carbon footprint during AI model fine-tuning.

Furthermore, the collaboration between Phison and MediaTek provides comprehensive on-premise software and hardware solutions for AI server providers. This enhances the competitiveness of AI server products and offers clients an All-in-One AI service experience. Both companies believe that their collaboration will give AI server providers a competitive edge, expedite the adoption of AI technology, and create added value for end-users, ultimately building an intelligent future with AI at its core.

Phison and MediaTek Join Forces to Drive Advancements in Generative AI Computing

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Background Information


About MediaTek:

MediaTek Inc. is a Taiwanese semiconductor company that designs and manufactures a wide range of system-on-chip (SoC) solutions for various consumer electronics, including smartphones, tablets, smart TVs, wearables, and IoT (Internet of Things) devices. Founded in 1997, MediaTek has become a important player in the semiconductor industry, known for its innovative chipsets that offer a balance of performance, power efficiency, and affordability.

MediaTek website  MediaTek LinkedIn
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About Phison:

Phison Electronics Corporation, established in 2000 in Taiwan, is a global leader in NAND Flash controller ICs and storage solutions. Phison's innovations in flash memory and controllers have made them a key player in the storage industry, providing technology that powers various storage devices.

Phison website  Phison LinkedIn
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Technology Explained


GPU: GPU stands for Graphics Processing Unit and is a specialized type of processor designed to handle graphics-intensive tasks. It is used in the computer industry to render images, videos, and 3D graphics. GPUs are used in gaming consoles, PCs, and mobile devices to provide a smooth and immersive gaming experience. They are also used in the medical field to create 3D models of organs and tissues, and in the automotive industry to create virtual prototypes of cars. GPUs are also used in the field of artificial intelligence to process large amounts of data and create complex models. GPUs are becoming increasingly important in the computer industry as they are able to process large amounts of data quickly and efficiently.

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NAND: NAND technology is a type of non-volatile memory that is used in many computer applications. It is a type of flash memory that is used to store data in a non-volatile manner, meaning that the data is not lost when the power is turned off. NAND technology is used in many computer applications, such as solid-state drives, USB flash drives, digital cameras, and memory cards. It is also used in many embedded systems, such as cell phones, tablets, and other consumer electronics. NAND technology is a reliable and cost-effective way to store data, making it a popular choice for many computer applications.

Latest Articles about NAND

SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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