DAU

“Dau” refers to “Daily Active Users.” It’s a metric used to measure the number of unique users or players who engage with a game or online service on a daily basis. Tracking DAU is valuable for game developers and operators because it helps them assess the daily engagement and retention of players, which is crucial for the success and longevity of a game or online platform. By analyzing DAU data, developers can make informed decisions about game updates, content releases, and user acquisition strategies to keep players engaged and interested.