PC Market Sees Steady Global Recovery, Registers 3% Growth in Q2 2024

The PC market is on the rise, and it’s showing no signs of slowing down. In the second quarter of 2024, worldwide shipments of desktops and notebooks saw a healthy 3.4% increase compared to the previous year, reaching a total of 62.8 million units. Notebooks, including mobile workstations, were the real stars of the show, with shipments hitting the 50 million mark and growing by 4%. Desktops, on the other hand, experienced a more modest 1% growth, totaling 12.8 million units.

This growth is just the beginning, as we can expect even more acceleration in the coming months. The Windows 11 transition and the adoption of AI-powered PCs are set to drive a refresh cycle that will propel the market forward. Ishan Dutt, Principal Analyst at Canalys, expressed his excitement about the industry’s progress, stating, “The PC industry is going from strength to strength with a third consecutive quarter of growth.” He also highlighted the impact of exciting announcements from vendors and chipset manufacturers as their AI PC roadmaps become a reality.

One noteworthy development in the market is the launch of Copilot+ PCs powered by Snapdragon processors. These devices are taking advantage of AI capabilities to enhance user experiences and improve productivity. Apple has also made its mark in the AI arena with the introduction of the Apple Intelligence suite of features for Mac, iPad, and iPhone. These innovations are not only impressive in their own right but also signal a broader trend towards AI integration in PCs.

But it’s not just about AI. The impending Windows 11 refresh cycle is expected to be a major driver of PC demand. Canalys conducted a survey of channel partners, and the results were clear: Windows 10 end-of-life will have a significant impact on customer refresh plans. Most partners indicated that this impact will be felt either in the second half of 2024 or the first half of 2025. This suggests that we can expect even stronger shipment growth in the coming quarters.

In terms of market leaders, Lenovo maintained its position at the top, shipping 14.7 million units in Q2 2024 and experiencing a 4% annual growth. HP followed closely, shipping 13.7 million units and securing the second spot. Dell, however, reported a 2% year-on-year drop, shipping 10.1 million units and ranking third. This decline was primarily due to reduced shipments in the US market, where other top vendors saw growth.

Apple, on the other hand, had a successful quarter, shipping 5.5 million units and capturing a 9% market share. This marked a 6% increase compared to the same period last year. ASUS also had a strong showing, overtaking Acer to claim the fifth position. The success of its gaming PCs propelled Asus to experience the highest growth in Q2 2024, with a 17% annual increase and shipments totaling 4.5 million units.

All in all, the PC market is thriving, and it’s an exciting time for both consumers and industry insiders. With AI integration becoming more prevalent and the Windows 11 refresh cycle on the horizon, we can expect even more innovation and growth in the coming months. So, whether you’re a gamer, a creative professional, or simply someone who relies on their PC for everyday tasks, there’s no doubt that the future of computing is looking bright.

Background Information

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About Acer:

Acer is a globally recognized technology brand known for its extensive range of products, including laptops, desktops, monitors, and electronic devices. With a focus on innovation and affordability, Acer caters to diverse consumer needs, providing reliable and high-performance solutions. From gaming enthusiasts to professionals, Acer's products span various segments, making it a significant player in the technology industry.

  

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About Apple:

Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

  

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About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

  

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About Dell:

Dell is a globally technology leader providing comprehensive solutions in the field of hardware, software, and services. for its customizable computers and enterprise solutions, Dell offers a diverse range of laptops, desktops, servers, and networking equipment. With a commitment to innovation and customer satisfaction, Dell caters to a wide range of consumer and business needs, making it a important player in the tech industry.

  

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About HP:

Founded by Bill Hewlett and Dave Packard in a garage in 1939, HP (Hewlett-Packard) is a global technology giant known for its pioneering innovations in computing and printing technology. With a legacy of over eight decades, HP has consistently delivered a wide range of high-quality products and services, including personal computers, printers, servers, and software solutions.

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About Lenovo:

Lenovo, formerly known as "Legend Holdings," is a important global technology company that offers an extensive portfolio of computers, smartphones, servers, and electronic devices. Notably, Lenovo acquired IBM's personal computer division, including the ThinkPad line of laptops, in 2005. With a strong presence in laptops and PCs, Lenovo's products cater to a wide range of consumer and business needs. Committed to innovation and quality, Lenovo delivers reliable and high-performance solutions, making it a significant player in the tech industry.

  

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Technology Explained

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Snapdragon: The Snapdragon processor is a cutting-edge technology developed by Qualcomm Technologies, Inc. It is a powerful and efficient mobile processor that is used in many of today's smartphones, tablets, and other mobile devices. Snapdragon processors are also used in some computers, providing a powerful and efficient computing experience. Snapdragon processors are designed to provide a high level of performance, while also being energy efficient. They are used in a variety of applications, including gaming, virtual reality, and artificial intelligence. Snapdragon processors are also used in many of today's laptops, providing a powerful and efficient computing experience. The Snapdragon processor is a great choice for those looking for a powerful and efficient processor for their computer.

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