Global PC shipments experience a 16.6% decrease in the second quarter of 2023.


July 11, 2023

Inc., which found that the global PC market experienced a decline of 16.6% in the second quarter of 2023, with Lenovo, HP Inc., Dell, Apple, Acer, and ASUS maintaining their respective positions in the market.

Inc.

  • The PC market has started to slow down, suggesting that the number of shipments may have reached its lowest point.
  • The prices and availability of PC components have played a crucial role in maintaining the profitability of vendors.
  • The stability of the U.S. economy provided reassurance to small and midsize businesses, leading to a gradual increase in demand for PCs.


According to initial findings by Gartner Inc., the global PC market witnessed a decline of 16.6% in the second quarter of 2023, with a total of 59.7 million units shipped. Nonetheless, there are indications of stability in this market, with consecutive growth observed from the previous quarter.

According to Mikako Kitagawa, a Director Analyst at Gartner, the decline in the PC market has started to slow down, suggesting that the number of shipments may have reached its lowest point. After facing challenges for over a year, there has been improvement in reducing PC inventory, thanks to a gradual rise in demand for business PCs. Gartner predicts that PC inventory will stabilize by the end of 2023, and PC demand will start growing again in 2024.

In the second quarter of 2023, the rankings of the leading vendors in the global PC market remained consistent. Lenovo continued to hold the top position, capturing a market share of 24%. HP Inc., Dell, Apple, Acer, and ASUS likewise maintained their respective positions in the market.

Lenovo witnessed a decrease in shipments compared to the previous year, but observed growth in consecutive periods. The company encountered difficulties in the EMEA and Asia Pacific areas, while experiencing modest declines in Latin America and North America.

In the second quarter, HP Inc. experienced a small decrease in shipments, breaking a pattern of consistent significant declines. While laptop shipments showed modest growth, there was a decline in desktop shipments. HP Inc. had a strong performance in the U.S. laptop market, with a substantial year-over-year growth rate.

Dell experienced a decline for the fifth quarter in a row, as shipments decreased in most important regions. The Asia Pacific market posed significant challenges for Dell, with shipments declining at a faster rate compared to the regional average. Nonetheless, Dell showed relatively good performance in the U.S. desktop market and remained the leading vendor.

Kitagawa observed that there has been a noteworthy improvement in the prices and availability of PC components. This has played a crucial role in maintaining the profitability of vendors, even in the face of pressure to sell off inventory. However, as the PC market starts to rebound and the demand for components rises, the advantageous pricing conditions that PC vendors have been benefiting from in terms of memory and SSD storage are reaching their conclusion.

The PC market in the United States experienced a decrease of 8.6% during the second quarter of 2023. Dell continued to be the leading vendor in terms of shipments, closely followed by HP Inc. Lenovo and Apple also maintained their respective positions in the market.

The stability of the U.S. economy provided reassurance to small and midsize businesses, leading to a gradual increase in demand for PCs. Additionally, educational institutions showed renewed interest in Chromebooks, while government buyers sought Laptops. Unfortunately, consumer demand for PCs continued to be low.

The PC market in EMEA experienced a 14.6% decline compared to the previous year, making it the sixth consecutive quarter of decline. Factors such as political unrest, inflationary pressures, and interest rate increases have negatively affected the demand for PCs. To encourage stronger purchasing trends, it is crucial for business confidence to improve, while consumer demand remains low across all income groups due to inflationary pressures.

The PC market in the Asia Pacific region also experienced a decline, showing a decrease of 26.9% compared to the previous year. The poor performance of the PC market in China, influenced by economic uncertainty and low consumer demand, played a major role in the overall results of the region.

The current findings are not final, and the complete data will be released shortly. Gartner’s PC Quarterly Statistics Worldwide by Region program offers a detailed and up-to-date overview of the global PC market, enabling organizations to stay updated on important matters and their potential global impact.

This article is based on public information provided by Gartner

Background Information


About Acer: Acer is a globally recognized technology brand known for its extensive range of products, including laptops, desktops, monitors, and electronic devices. With a focus on innovation and affordability, Acer caters to diverse consumer needs, providing reliable and high-performance solutions. From gaming enthusiasts to professionals, Acer's products span various segments, making it a significant player in the technology industry.

Acer website  Acer LinkedIn

About Apple: Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

Apple website  Apple LinkedIn

About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

ASUS website  ASUS LinkedIn

About Dell: Dell is a globally technology leader providing comprehensive solutions in the field of hardware, software, and services. for its customizable computers and enterprise solutions, Dell offers a diverse range of laptops, desktops, servers, and networking equipment. With a commitment to innovation and customer satisfaction, Dell caters to a wide range of consumer and business needs, making it a important player in the tech industry.

Dell website  Dell LinkedIn

About Gartner Inc: Gartner is a important global research and advisory firm that offers valuable insights, analysis, and guidance to businesses and individuals across a wide range of industries. for its comprehensive research reports, market analysis, and expert advice, Gartner assists organizations in making informed technology-related decisions, strategic planning, and staying updated on emerging trends. With a reputation for thought leadership and data-driven insights, Gartner plays a pivotal role in shaping the technology landscape and aiding professionals in navigating complex market dynamics to achieve their goals.

Gartner Inc website  Gartner Inc LinkedIn

About Lenovo: Lenovo, formerly known as "Legend Holdings," is a important global technology company that offers an extensive portfolio of computers, smartphones, servers, and electronic devices. Notably, Lenovo acquired IBM's personal computer division, including the ThinkPad line of laptops, in 2005. With a strong presence in laptops and PCs, Lenovo's products cater to a wide range of consumer and business needs. Committed to innovation and quality, Lenovo delivers reliable and high-performance solutions, making it a significant player in the tech industry.

Lenovo website  Lenovo LinkedIn

Technology Explained


Chromebook: A Chromebook is a type of laptop computer that runs on Google's Chrome OS operating system, designed for seamless online connectivity and cloud-based computing. These devices are optimized for web-based tasks, relying heavily on Google's suite of apps and services. Chromebooks are known for their fast boot times, ease of use, and security features, such as automatic updates and sandboxing. They often come with limited local storage, as they encourage users to store files and applications in the cloud

Chromebook Website: https://www.google.com/chromebook/



SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation





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