ASUS introduces AI-Driven ExpertBook P5: Tech Unleashed at Computex 2024

Computex Taipei

At Computex 2024, ASUS is making waves with its latest computing technologies designed for professionals. The highlight of this year’s event is the unveiling of the ASUS Expert P series, a lineup specifically created for entrepreneurs, prosumers, and home offices. Leading the pack is the flagship model, the ExpertBook P5 (P5405), which represents a new era of AI-powered PCs for work.

The ExpertBook P5 is powered by Intel Core Ultra processors, codenamed ‘Lunar Lake’, and it showcases ASUS’ commitment to merging technology with practical functionality. With more than 45 TOPS NPU, it delivers triple the AI performance of its predecessor, ensuring optimal performance for mobile professionals.

ASUS believes that advanced technology should be accessible to professionals of all sizes, not just large corporations. The ExpertBook P5 is a testament to this belief, offering top-tier technology to prosumers, home offices, and entrepreneurs. It sets new benchmarks for enhancing business operations across all sectors.

In addition to the ExpertBook P5, ASUS is also showcasing a comprehensive lineup of ExpertBook Laptops at Computex. This includes the ultralight ExpertBook B9 OLED for C-suite executives on the go, as well as the robust B5 and B3 series catering to various business needs. ASUS is also presenting its ExpertCenter desktops, designed for complex business environments.

Furthermore, ASUS is excited to introduce its Chromebooks with Google AI integration, including the ExpertBook CX54 Chromebook Plus. These devices highlight ASUS’ dedication to seamlessly integrating AI technology throughout its product range, emphasizing efficiency, security, and sustainability.

The ExpertBook P5 takes center stage at Computex 2024, redefining technology for modern professionals. It combines advanced AI capabilities with a precision-crafted design to enhance productivity and meet diverse professional needs. With features like AI meetings, AI assistants, and AI creativity, the ExpertBook P5 simplifies complex tasks and enhances efficiency and teamwork.

Professionals can rely on the ExpertBook P5 for its robust security features, including a Windows 11 Secured-core PC framework and commercial-grade BIOS. Its military-grade durability and advanced cooling systems ensure reliability in demanding work environments. Backed by a three-year warranty, professionals can trust in the device’s sustained performance and security.

The sleek design of the ExpertBook P5, highlighted by a 14-inch 16:10 2.5K display, makes it a style statement that enhances professional presence in any setting. Its advanced AI capabilities revolutionize productivity, transforming routine tasks with unprecedented efficiency.

ASUS is also advancing AIOps with its commercial PCs, integrating AI to enhance productivity, collaboration, and security in diverse business environments. The ExpertBook B5 and B3, powered by Intel Core Ultra processors and Windows Copilot, offer efficient IT management solutions that simplify operations and enhance efficiency.

Security is a top priority for ASUS, with AI-driven security features safeguarding against online threats. IT managers can take advantage of tools that facilitate effective deployment and optimize network performance.

ASUS recognizes the unique cybersecurity needs of SMBs and offers advanced security measures in devices like the ExpertBook B5. Endpoint security is strengthened with IBM QRadar EDR for AI-driven threat detection. ASUS Control Center simplifies IT management for SMBs, reducing operational burdens.

Environmental responsibility is a key focus for ASUS, with the 2024 Expert-series ESG evolution minimizing environmental impact while maintaining durability and high performance. Sustainable materials are used in plastic models, and post-consumer recycled packaging is implemented. ASUS aims for its entire 2024 lineup to meet the highest sustainability standards.

ASUS is committed to reducing greenhouse gas emissions and achieving 100% renewable energy by 2035. With initiatives like ASUS Carbon Partner Services, businesses can enhance their sustainability efforts.

ASUS’ latest products at Computex 2024 demonstrate the company’s dedication to providing professionals of all sizes with technology, enhanced productivity, and sustainable solutions.

Background Information

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About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

  

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About Google:

Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

  

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About IBM:

IBM, or International Business Machines Corporation, is a globally American multinational technology company with a storied history dating back to its founding in 1911. Over the decades, IBM has consistently been at the forefront of innovation in the field of information technology. The company is known for its pioneering work in computer hardware, software, and services, with breakthroughs like the IBM System/360 and the invention of the relational database.

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About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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Event Info

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About Computex:

Computex, held annually in Taipei, Taiwan, stands as one of the world's leading technology trade shows, showcasing cutting-edge innovations in computing hardware, software, and emerging technologies. With a focus on industry trends and product launches, it serves as a pivotal platform for tech giants and startups alike to unveil their latest advancements and forge key partnerships, attracting a global audience of industry professionals, enthusiasts, and media representatives.

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Technology Explained

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Chromebook: A Chromebook is a type of laptop computer that runs on Google's Chrome OS operating system, designed for seamless online connectivity and cloud-based computing. These devices are optimized for web-based tasks, relying heavily on Google's suite of apps and services. Chromebooks are known for their fast boot times, ease of use, and security features, such as automatic updates and sandboxing. They often come with limited local storage, as they encourage users to store files and applications in the cloud

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NPU: NPU, or Neural Processing Unit, is a type of specialized processor that is designed to handle complex artificial intelligence tasks. It is inspired by the structure and function of the human brain, with the ability to process and analyze large amounts of data simultaneously. In the computer industry, NPU technology is being used in various applications such as speech recognition, image and video processing, and natural language processing. This allows computers to perform tasks that were previously only possible for humans, making them more efficient and intelligent. NPU technology is also being integrated into smartphones, self-driving cars, and other devices, making them smarter and more responsive to user needs. With the increasing demand for AI-driven technology, the use of NPU is expected to grow and revolutionize the way we interact with computers in the future.

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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