Creative unveils Zen Air SXFI and Zen Hybrid SXFI TWS earbuds and earphones.

Creative Technology, a leading brand in audio technology, has unveiled its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI. These devices are designed to provide users with an immersive audio experience using the innovative Super X-Fi technology.

With just a simple tap, users can expand their soundstage and be fully immersed in their favorite content from platforms like Netflix, Spotify, and YouTube. The built-in SXFI technology powers this seamless audio experience. The Creative Zen Air SXFI and Creative Zen Hybrid SXFI also come with additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, and low-Latency of up to ~100 ms. These features aim to redefine how users engage with their preferred content.

Super X-Fi is renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system. Now, it takes center stage in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, elevating the listening experience with spatial audio. By activating Super X-Fi, users can Transcend the limitations of traditional stereo sound and immerse themselves in a three-dimensional audio world filled with realism and depth. Whether it’s the thunderous roar of an explosion in a movie, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, making users feel like they’re part of the action. To unlock the full potential of Super X-Fi, users can personalize the experience by using the SXFI app available on iOS and Android phones.

In addition to Super X-Fi integration, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI offer a range of features to cater to the diverse needs of today’s users. With Hybrid ANC, Adaptive ANC, and Ambient mode, users can seamlessly switch between different modes to adapt to their environment and choose whether to immerse themselves in music or stay aware of their surroundings. The low-latency mode ensures that audio stays perfectly synced, whether users are gaming or watching movies. Multipoint connectivity allows users to effortlessly switch between two Bluetooth devices without missing a beat.

Taking a closer look at their primary features, the Creative Zen Air SXFI is equipped with custom-tuned 10 mm Neodymium drivers, delivering crystal-clear highs and well-balanced mids for an exceptional audio playback experience. With a total playtime of up to 39 hours (with ANC OFF), IPX5 water resistance, and wireless charging capabilities, it’s the perfect companion for those on the move.

On the other hand, the Creative Zen Hybrid SXFI features custom-tuned 40 mm Neodymium drivers, providing precise highs and deep lows for an elevated audio experience. With an impressive total playtime of up to 70 hours (with ANC OFF), users can enjoy extended listening sessions without any interruptions. Its foldable headband design adds to its portability, and support for analog line-in offers versatile connectivity options. Additionally, the built-in microphones with ENC (Environment Noise Cancellation) ensure clearer communication during calls and voice commands, enhancing the overall user experience.

The Creative Zen Air SXFI is priced at S$109 and is available for pre-order at Creative.com. The Creative Zen Hybrid SXFI is priced at S$149 and is also available for pre-order at Creative.com.

Technology Explained

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ANC: Active Noise Cancellation (ANC) is a technology that is used to reduce unwanted background noise in a variety of applications. It works by using microphones to detect the ambient noise and then producing an inverted sound wave to cancel it out. This technology is used in many computer applications, such as headphones, speakers, and sound cards. It is also used in noise-cancelling headphones, which are designed to reduce the amount of background noise that reaches the user's ears. ANC is also used in soundproofing applications, such as recording studios and soundproofed rooms. By reducing the amount of background noise, ANC allows for clearer sound recordings and improved sound quality.

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Latency: Technology latency is the time it takes for a computer system to respond to a request. It is an important factor in the performance of computer systems, as it affects the speed and efficiency of data processing. In the computer industry, latency is a major factor in the performance of computer networks, storage systems, and other computer systems. Low latency is essential for applications that require fast response times, such as online gaming, streaming media, and real-time data processing. High latency can cause delays in data processing, resulting in slow response times and poor performance. To reduce latency, computer systems use various techniques such as caching, load balancing, and parallel processing. By reducing latency, computer systems can provide faster response times and improved performance.

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TWS: TWS stands for "True Wireless Stereo." It refers to wireless audio technology that enables two separate earbuds or speakers to connect to a device, usually a smartphone or other audio source, without the need for any physical cables between them. TWS devices can provide a stereo audio experience without the constraints of wires, offering greater freedom of movement.