Lexar introduces PRO WORKFLOW and More at NAB 2024: A Glimpse into Innovations

Lexar, the global brand in flash memory solutions, has launched its impressive lineup of products that will be showcased at the highly anticipated 2024 NAB Show, taking place from April 14-17 at the Las Vegas Convention Center. These products from Lexar are specifically designed to cater to the needs of professional videographers, filmmakers, and creators who require high-speed performance in their cameras while also streamlining their workflows.

One of the highlights from Lexar’s new Rugged Series is the ARMOR GOLD SD UHS-II V60 Card. This remarkable card boasts a maximum read speed of 280 MB/s and a maximum write speed of 210 MB/s. It is also equipped with an IP68 rating, ensuring its resilience against dust and water, making it an ideal choice for demanding shooting conditions. Additionally, this card supports seamless 6K video capture, catering to the needs of professionals who require top-notch video quality.

Another standout product in the Rugged Series is the ARMOR SILVER PRO SD UHS-II V60 Card. With a maximum read speed of 280 MB/s and a write speed of 160 MB/s, this card offers impressive performance capabilities. Like its counterpart, it also features an IP68 rating and supports 6K video capture, providing content creators with the tools they need to bring their visions to life.

In the SSD category, Lexar presents the ARMOR 700 Portable SSD, which leverages USB 3.2 Gen 2×2 technology to deliver blazingly fast read/write speeds of up to 2000 MB/s. This portable SSD is equipped with an IP66 rating, ensuring its durability against water and dust. It is also built to withstand drops and falls of up to 3 meters, making it a reliable companion for professionals on the go.

Excitingly, Lexar is also introducing a new line of products that aim to enhance the professional workflow. The Lexar Professional PRO WORKFLOW is a 6-bay dock meticulously designed to maximize efficiency in the studio. It allows professionals to customize their setup by selecting the modules they require. This dock is compatible with a range of WORKFLOW readers, including CFexpress Type B and Type A 4.0 cards, SD and microSD UHS-II cards, and portable SSDs. With Thunderbolt 4 support and speeds of up to 40 Gbps, the Lexar Professional PRO WORKFLOW ensures seamless data transfer and swift editing capabilities.

For professionals who require a portable solution for on-location backups without the need for a laptop, Lexar presents the Lexar Professional PRO WORKFLOW GO. This 2-bay dock is battery-powered and supports speeds of up to 10 Gbps, providing users with the convenience and flexibility they need to back up their valuable data on the go.

Lexar’s commitment to innovation is further exemplified by its two CFexpress 4.0 products. The Professional CFexpress 4.0 Type B Card DIAMOND Series offers impressive read speeds of up to 3600 MB/s, write speeds of up to 3300 MB/s, and sustained write speeds of 3200 MB/s. With next-generation PCIe 4.0 performance, this card is capable of capturing smooth 8K RAW video and accelerating post-production work. On the other hand, the Professional CFexpress 4.0 Type A Card GOLD Series features a maximum read speed of 1800 MB/s, write speeds of up to 1650 MB/s, and sustained write speeds of 1400 MB/s. This card is future-proofed to support 8K RAW video and enhances post-production workflow efficiency.

At the NAB Show, Lexar will also showcase four remarkable portable SSDs. The Professional SL600 Portable SSD is specifically designed for exceptional performance and durability. It offers impressive read and write speeds of up to 2000 MB/s and includes Lexar DataShield, providing users with 256-bit AES encryption to safeguard their files. The SL500 Portable SSD, with its compact metal design, delivers read speeds of up to 2000 MB/s and write speeds of up to 1800 MB/s. It supports Apple ProRes recording for iPhone 15 Pro and Pro Max models and is compatible with a wide range of devices, from smartphones to game consoles, Laptops to cameras. The SL500 Portable SSD with Magnetic Set offers users an elegant and convenient method for attaching the drive to their iPhone 15 Pro and Pro Max, making it effortless to capture Apple ProRes footage. Lastly, the SL400 Portable SSD, designed specifically for smartphone content creators, delivers read speeds of up to 1050 MB/s and write speeds of up to 1000 MB/s. With its compact and solid design, it meets an IP65 rating and can withstand drops from one meter, ensuring durability in demanding environments.

Sherry Chiang, Product Marketing Manager at Lexar, expressed her excitement about the brand’s full-cycle workflow solutions. She highlighted how these solutions, which include the industry’s fastest cards, readers, and portable SSDs, along with the new Professional PRO WORKFLOW and Professional PRO WORKFLOW GO systems, empower professionals to seamlessly edit their work in both the field and the office.

The ARMOR 700 Portable SSD and the Professional CFexpress 4.0 Type B Card DIAMOND Series 1 TB will be available in the second quarter of 2024. The ARMOR GOLD SD Card, ARMOR SILVER PRO SD Card, the Professional PRO WORKFLOW, Professional PRO WORKFLOW GO, CFexpress 4.0 Type A GOLD Series 1 TB, SL500 with Magnetic Set, and SL400 with Hub will be available in the third quarter of 2024.

Background Information

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About Apple:

Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

  

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About Lexar:

Lexar is an American brand of flash memory products, including memory cards, USB flash drives, CompactFlash cards, card readers, and Solid-State drives. Founded in 1996, Lexar has been a pioneer in creating innovative storage solutions. The brand was acquired by Micron Technology in 2006 and later merged with Crucial Technology. Lexar products are designed to enhance performance, quality, compatibility, and reliability for digital devices.

  

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Technology Explained

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IP68: IP68 is an Ingress Protection (IP) rating commonly used to describe the level of protection a device has against the intrusion of solid particles and liquids. It's often associated with smartphones, smartwatches, and other electronic devices, especially those designed to withstand challenging environmental conditions. In the case of IP68: - The "6" in the first digit means the device is completely dust-tight. It's designed to prevent any solid particles, including dust, from entering. - The "8" in the second digit indicates that the device is capable of being immersed in water beyond 1 meter (approximately 3.3 feet) for an extended period of time. The exact depth and duration can vary depending on the manufacturer, but it generally implies a high degree of water resistance or even waterproofing. In simpler terms, an IP68-rated device is highly resistant to dust and can be submerged in water without getting damaged. However, the specific capabilities may still vary among different devices, so it's always a good idea to check the manufacturer's specifications for exact details.

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PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.

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SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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Thunderbolt 4: Thunderbolt 4 is a high-speed connection interface that enables data transfer between computers and peripherals. Thunderbolt 4 is the fastest version of Thunderbolt yet, with speeds up to 40 Gbps, and it is also the most versatile, with support for up to four 4K displays, dual 4K video, and up to 100W of power delivery. Thunderbolt 4 is ideal for connecting high-performance peripherals such as external storage drives, docks, and displays. It is also ideal for connecting multiple computers together for high-speed data transfer and collaboration.

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