Omdia Projects Nintendo Switch 2 Sales to Reach 14.7 Million by 2025


April 3, 2025 by our News Team

The highly anticipated launch of Nintendo Switch 2 promises a new era of success, with a strong user base, exclusive games, and a dominant market share, but challenges lie ahead in competing with its predecessor and other handheld gaming competitors.

  • Strong user base of 105 million active Nintendo Switch consoles
  • Exciting launch lineup, including exclusive titles like Mario Kart World
  • Projected to maintain a dominant presence in the handheld gaming market with a 85% share of sales


Nintendo Switch 2: A New Era on the Horizon

Excitement is building as Nintendo Switch 2 gears up for its highly anticipated launch on June 5, 2025. According to forecasts from Omdia, this next-gen console is set to sell nearly 15 million units globally in its first year—about a 10% increase compared to its predecessor, which sold 13.4 million units in 2017. So, what’s behind this surge? Let’s dive into the details.

A Strong Foundation for Success

One of the biggest factors fueling this momentum is the robust user base. Omdia estimates that by the end of 2024, there will be around 105 million active Nintendo Switch consoles. That’s a solid foundation for Nintendo to build upon as they launch the Switch 2. With so many players already invested in the Nintendo ecosystem, it’s no wonder they’re eager to see what’s next.

But it’s not just about numbers. The launch lineup is crucial, and Omdia points to Mario Kart World as a standout title that will be exclusive to the new console. This game promises a significant leap forward compared to Mario Kart 8, which has already captured the hearts of nearly half of all Switch owners. With Mario Kart 8 Deluxe being a staple for so many, it makes perfect sense for Nintendo to position this sequel as a must-have for the new hardware.

Looking Ahead: Sales Projections and Challenges

While the forecast for the first year looks bright, Omdia does caution that by year four, the Switch 2 may not keep pace with its predecessor. The original Switch benefited from a unique situation during its fourth year, coinciding with COVID lockdowns that sent gamers flocking to their consoles. Will the Switch 2 be able to replicate that kind of success? Only time will tell.

In the broader landscape of handheld gaming, the original Switch has already revitalized the market, but new competitors like the Steam Deck">Steam Deck and Playstation Portal are shaking things up. However, the Switch and Switch 2 remain the only standalone platforms that offer access to Nintendo’s beloved library of games. This exclusivity positions the Switch 2 to maintain a dominant presence, with Omdia projecting that both Switch consoles will command a staggering 85% share of handheld sales in 2025.

Navigating the Competitive Landscape

Yet, it’s not all smooth sailing for Nintendo. The company faces a unique challenge of competing with itself throughout the lifecycle of the Switch 2. With over 100 first-party titles already released for the original Switch—most of which have sold over a million copies—Nintendo has a rich library to draw from. These games will undoubtedly be available on the new console, but they were already fine-tuned for the current hardware.

As James McWhirter, Senior Analyst at Omdia, points out, “First-party software is the primary content driver for Switch hardware adoption, a stark contrast to PlayStation and XBOX.” For Nintendo to truly shine with the Switch 2, they’ll need to clearly communicate the generational leap it offers. After all, why would a player invest in new hardware if they can still enjoy a vast selection of games without upgrading?

The Future Looks Bright

As we approach the launch of the Nintendo Switch 2, it’s clear that the stakes are high. With a solid user base, an exciting lineup of exclusive games, and a commanding market share, Nintendo is well-positioned to lead the handheld gaming space once again. But the road ahead will require careful navigation to ensure that new innovations resonate with gamers while honoring the legacy of the original Switch. Will the Switch 2 rise to the occasion? We’ll be watching closely as the next chapter in Nintendo’s storied history unfolds.

Omdia Projects Nintendo Switch 2 Sales to Reach 14.7 Million by 2025

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About Nintendo:

Nintendo, a important Japanese multinational consumer electronics and video game company, has left an indelible mark on the gaming landscape. Established in 1889, Nintendo has evolved from producing playing cards to becoming a gaming giant that has introduced some of the most beloved and enduring franchises in the industry, including Mario, Zelda, and Pokémon. With a rich history of innovation, Nintendo has consistently pushed boundaries, leading to the creation of iconic gaming consoles like the Nintendo Switch, which offers a unique hybrid gaming experience.

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Steam Deck: Steam Deck is a revolutionary technology that has revolutionized the computer industry. It is a cloud-based platform that allows users to access their applications and games from any device, anywhere in the world. Steam Deck is a great way to access the latest games and applications without having to install them on your computer. It also allows users to access their games and applications from multiple devices, making it easier to stay connected and play with friends. Steam Deck also offers a variety of features such as cloud storage, game streaming, and more. This technology has made it easier for gamers to stay connected and play their favorite games without having to worry about hardware or software compatibility. Steam Deck is a great way to stay connected and enjoy the latest games and applications.

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