Supermicro Enhances AI Features for Enterprise, Retail, and Edge Server Applications

Supermicro and nVidia Team Up at NRF

At this year’s National Retail Federation (NRF) annual show, Supermicro, Inc. (SMCI) is making waves alongside NVIDIA, showcasing solutions tailored for the retail industry. As the world of generative AI (GenAI) continues to evolve and become more accessible, retailers are increasingly turning to NVIDIA’s NIM microservices, part of the NVIDIA AI Enterprise software platform, to enhance their operations. It’s a game-changer that’s hard to ignore!

Transforming Retail with AI

Charles Liang, the president and CEO of Supermicro, is clearly excited about the potential of AI in retail. He emphasizes that their innovative server, storage, and edge computing solutions are designed to boost retail operations, enhance store security, and streamline efficiency. “At NRF, Supermicro is thrilled to show retailers how AI can transform not just their operations but also the entire customer experience,” he said. Imagine walking into a store where every interaction feels personalized, and every product is just a quick question away—that’s the future they’re envisioning!

A Closer Look at Retail AI Solutions

So, what exactly does this look like in practice? Supermicro’s solutions are all about tackling everyday challenges faced by retailers. From creating personalized shopping experiences to automating logistics and curbing shrinkage, these innovations are designed to attract customers and boost profitability. But to really get the most out of these AI solutions, specialized hardware is a must—and that’s where Supermicro shines.

With the broadest portfolio of edge AI solutions in the industry, Supermicro is equipping retailers with the tools they need to maximize their ROI on AI applications. By processing data right at the point of customer interaction, they’re ensuring lightning-fast results that enhance user experience.

Meet the Latest Supermicro Systems

At NRF, Supermicro is unveiling a lineup of systems that promise high-end performance for retail environments. Here are a few highlights:

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SYS-112B-FWT

: This compact 1U system is a powerhouse with the latest Intel Xeon processors and can accommodate NVIDIA L40S GPUs—all in a depth of less than 17 inches. Talk about efficiency!

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AS-1115S-FWTRT

: Another 1U option, this system leverages AMD’s EPYC processors and offers flexibility in core counts and GPU capabilities, making it a versatile choice for various retail needs.

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SYS-E403-14B

: Designed for space-constrained environments, this compact server packs a punch, delivering data center performance while fitting neatly into tight spaces.

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SYS-212B-FN2T

: A 2U system that supports multiple data streams, it’s optimized for inferencing at the edge—perfect for retailers looking to enhance their operational capabilities.

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SYS-322GA-NR

: For those demanding workloads, this 3U edge AI platform offers a staggering number of PCIe slots, allowing for extensive customization and scalability.

AI-Powered Customer Service

One of the standout demos at Supermicro’s booth is a customer service application built using the NVIDIA AI Blueprint for digital humans. Meet James, a virtual avatar that interacts with customers just like a real person would. This technology is a game-changer for retail, providing personalized shopping experiences and acting as a virtual assistant—all in one neat package.

Another exciting demo is the NVIDIA AI Blueprint for retail shopping assistants. This generative AI workflow is designed to revolutionize how customers shop, whether online or in-store. Imagine a shopping assistant that can simultaneously search for multiple items, answer questions about product features, and even visualize how a piece of furniture would look in your living room. It’s all about making shopping as seamless as possible!

Combating Shrinkage with AI

Shrinkage is a significant issue for retailers, costing them over $100 billion annually in the U.S. alone. At NRF, Supermicro is also showcasing a solution that employs the NVIDIA AI Blueprint for video search and summarization to tackle this problem. By interpreting camera feeds in real time, retailers can identify checkout mix-ups as they happen, providing immediate feedback to both staff and customers. It’s a proactive approach that could save retailers a lot of headaches—and money!

Join Supermicro at NRF 2025

If you’re at NRF, make sure to swing by Supermicro at booth #3165. They’re not just showcasing hardware; they’re introducing retailers to the transformative power of AI. With the NRF 2025 Expo just around the corner, set for January 12-14 in New York City, it’s clear that the future of retail is bright—and Supermicro and NVIDIA are leading the charge. Are you ready to embrace the revolution?

Background Information

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About AMD:

AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

  

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About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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About nVidia:

NVIDIA has firmly established itself as a leader in the realm of client computing, continuously pushing the boundaries of innovation in graphics and AI technologies. With a deep commitment to enhancing user experiences, NVIDIA's client computing business focuses on delivering solutions that power everything from gaming and creative workloads to enterprise applications. for its GeForce graphics cards, the company has redefined high-performance gaming, setting industry standards for realistic visuals, fluid frame rates, and immersive experiences. Complementing its gaming expertise, NVIDIA's Quadro and NVIDIA RTX graphics cards cater to professionals in design, content creation, and scientific fields, enabling real-time ray tracing and AI-driven workflows that elevate productivity and creativity to unprecedented heights. By seamlessly integrating graphics, AI, and software, NVIDIA continues to shape the landscape of client computing, fostering innovation and immersive interactions in a rapidly evolving digital world.

  

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About Supermicro:

Supermicro is a reputable American technology company founded in 1993 and headquartered in San Jose, California. Specializing in high-performance server and storage solutions, Supermicro has become a trusted name in the data center industry. The company offers a wide range of innovative and customizable server hardware, including motherboards, servers, storage systems, and networking equipment, catering to the needs of enterprise clients, cloud service providers, and businesses seeking reliable infrastructure solutions.

  

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Technology Explained

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EPYC: EPYC is a technology designed by computer chip manufacturer AMD for use in the server and data center industry. It was introduced in June 2017 and features an innovative design to improve performance and power efficiency. EPYC processor technology is based on an innovative 14nm processor architecture, allowing up to 32 high-performance cores in a single socket. This allows for more efficient processing power, increased memory bandwidth, and greater compute density. EPYC is now widely used in the data center and cloud computing industry and provides benefits such as greater scalability, increased resource efficiency, and advanced virtualization capabilities. Additionally, EPYC technology is used in data intensive servers like server farms, gaming, and virtualization platforms. EPYC ensures that even with large deployments in multi-processor environments, power consumption and performance levels are optimized to ensure maximum efficiency.

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GPU: GPU stands for Graphics Processing Unit and is a specialized type of processor designed to handle graphics-intensive tasks. It is used in the computer industry to render images, videos, and 3D graphics. GPUs are used in gaming consoles, PCs, and mobile devices to provide a smooth and immersive gaming experience. They are also used in the medical field to create 3D models of organs and tissues, and in the automotive industry to create virtual prototypes of cars. GPUs are also used in the field of artificial intelligence to process large amounts of data and create complex models. GPUs are becoming increasingly important in the computer industry as they are able to process large amounts of data quickly and efficiently.

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PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.

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Xeon: The Intel Xeon processor is a powerful and reliable processor used in many computer systems. It is a multi-core processor that is designed to handle multiple tasks simultaneously. It is used in servers, workstations, and high-end desktop computers. It is also used in many embedded systems, such as routers and switches. The Xeon processor is known for its high performance and scalability, making it a popular choice for many computer applications. It is also used in many cloud computing applications, as it is capable of handling large amounts of data and providing high levels of performance. The Xeon processor is also used in many scientific and engineering applications, as it is capable of handling complex calculations and simulations.

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