Lexar Connects with Creators, introduces New Products at IFA 2024

IFA Berlin

At IFA 2024, a milestone event celebrating a century of innovation, Lexar took center stage with a showcase that felt more like a journey through time than just another tech launch. With the theme “Memory Creates Endless,” the company highlighted how storage technology has shaped the creative landscape over the past hundred years. If you’ve ever marveled at how far we’ve come from floppy disks to lightning-fast SSDs, you’d appreciate the historical context Lexar brought to its booth, aptly named the “Journey of Memory.”

Walking through the exhibit, I found myself reflecting on my own experiences with storage devices. Remember the thrill of capturing that perfect moment on a digital camera, only to realize you were out of memory? Or the anxiety of losing important files because your hard drive decided to take an unscheduled vacation? Lexar’s display was a reminder of how essential reliable storage has become in our digital lives, especially for creators.

On September 6th, Lexar officially launched its ambitious global strategy, aiming to solidify its presence in Europe—a market it considers vital. Founded in 1996, the brand has seen significant growth, even in a challenging economic climate. In 2023 alone, Lexar reported a staggering 59% increase in global operations, with European sales skyrocketing by 159%. It’s impressive, to say the least, especially when you consider the fierce competition in the storage sector.

Among the standout products was the Lexar Professional Go Portable SSD with Hub, a game-changer for mobile videographers. With storage options ranging from 1 to 2 TB, it’s designed for seamless on-the-go shooting. The specs are impressive: USB 3.2 Gen 2 speeds that can handle 4K 60 FPS ProRes video capture directly from your iPhone 15 Pro. Just last month, Lexar’s Kickstarter campaign for this product hit $100,000 in just two hours—a clear indication that creators are eager for tools that keep up with their demands.

Then there are the new memory cards, which Lexar has designed with the next-gen PCIe 4.0 performance in mind. The lineup includes the TYPE-B DIAMOND and GOLD cards, all promising the ability to shoot 8K RAW video. The DIAMOND CFexpress 4.0 card even snagged a TIPA World Award for its mind-boggling read speeds of up to 3700 MB/s. It’s a leap forward that makes you wonder: how did we ever manage with slower tech?

Lexar didn’t just stop at storage solutions; they also launched their ARES RGB 2nd Gen DDR5 Desktop Memory, which boasts speeds up to 8000 MT/s. The design? A stylish blend of classic and modern aesthetics that could easily find a home in any gamer’s rig.

But what truly stood out at IFA was Lexar’s commitment to connecting with creators. The brand has built a robust community of ambassadors and elite photographers who rely on its products to push their creative boundaries. During the event, Lexar participated in a content creator hub, where influencers shared their insights and tips. It was fascinating to witness how these creators interact with the tools that help them bring their visions to life.

One of the highlights was a live activity where attendees could personalize their own USB drives—an engaging way to connect with visitors and showcase the brand’s playful side. It’s moments like these that remind us that tech isn’t just about specs and numbers; it’s about the stories we tell and the memories we create.

In a world where technology evolves at breakneck speed, Lexar’s efforts to remain at the forefront of innovation while also honoring its roots are commendable. As we look to the future, it’s clear that the journey of memory is far from over. What will the next hundred years hold for storage technology? If Lexar’s latest products are any indication, we’re in for an exciting ride.

Background Information

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About Lexar:

Lexar is an American brand of flash memory products, including memory cards, USB flash drives, CompactFlash cards, card readers, and Solid-State drives. Founded in 1996, Lexar has been a pioneer in creating innovative storage solutions. The brand was acquired by Micron Technology in 2006 and later merged with Crucial Technology. Lexar products are designed to enhance performance, quality, compatibility, and reliability for digital devices.

  

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Event Info

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About IFA:

The IFA or Internationale Funkausstellung Berlin (International radio exhibition Berlin, a.k.a. 'Berlin Radio Show') is one of the oldest industrial exhibitions in Germany. Between 1924 and 1939 it was an annual event, but from 1950 it was held every other year until 2005. Since then it has become an annual event again, held in September. Today it is one of world's leading trade shows for consumer electronics and home appliances.

  

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Technology Explained

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DDR5: DDR5 (Double Data Rate 5) is the next generation of memory technology for the computer industry. It is a modern day improvement on earlier DDR technologies, with faster speeds, greater bandwidth and higher capacities. DDR5 enables higher resolution, seamless gaming experiences and faster data transfer rates, making it an ideal choice for high-performance computing and 4K gaming. With its greater RAM compatibility, DDR5 provides faster buffering times and raised clock speeds, giving users an improved overall work system. DDR5 is also optimized for multi-tasking, allowing users to multitask without experiencing a significant drop in performance, increasing the productivity of digital tasks. As an ever-evolving technology, DDR5 is paving the way for the computer industry into a new and powerful era.

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PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.

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SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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