Lexar introduces ARES RGB DDR5 7200 Desktop Memory and PLAY 2230 PCIe 4.0 SSD

December 14, 2023

Lexar introduces its latest gaming lineup, featuring the ARES RGB DDR5 7200 Desktop Memory and PLAY 2230 PCIe 4.0 SSD, designed to provide exceptional performance and reliability for hardcore gamers and PC enthusiasts.

  • Next-generation DDR5 technology for superior performance
  • Efficient heat dissipation for stability and reliability
  • Personalizable RGB lighting effects for a unique gaming setup

Lexar, the brand in flash memory solutions, is thrilled to unveil its latest additions to the gaming lineup – the ARES RGB DDR5 7200 Desktop Memory and the PLAY 2230 PCIe 4.0 SSD. These products are designed to provide gamers with exceptional performance and unwavering reliability.

The Lexar ARES RGB DDR5 7200 Desktop Memory offers hardcore gamers and PC enthusiasts an opportunity to experience superior performance with next-generation DDR5 technology. Equipped with a premium aluminium heat spreader, this memory module ensures efficient heat dissipation, enabling ultra-fast performance, stability, and reliability. What’s more, it features Lexar RGB Sync, allowing gamers to personalize and synchronize their lighting effects by color, intensity, and speed.

For those seeking top-notch performance in a compact form factor, the Lexar PLAY 2230 PCIe 4.0 SSD is the perfect choice. This SSD is ideal for handheld gaming consoles and small M.2 Laptops, delivering exceptional read speeds of up to 5200 MB/s and write speeds of 4700 MB/s. With its SLC dynamic cache, load times and file transfers are lightning-fast, minimizing wait times during gameplay. Additionally, its low power consumption ensures extended battery life for uninterrupted gaming sessions.

Joey Lopez, Director of Marketing at Lexar, expressed his excitement about these new products, stating, “We’re thrilled to provide our gaming customers with two new options that will enhance their gaming experience and take their setups to the next level. Whether they’re looking for DDR5 performance or a way to expand their storage capacity for more games, Lexar has the perfect solution.”

The Lexar ARES RGB DDR5 7200 Desktop Memory is compatible with most motherboards and is specifically designed for the latest Intel XMP 3.0 and AMD EXPO platforms. It is available in a 32 GB kit (2 x 16 GB) with a suggested retail price of $139.99.

As for the Lexar PLAY 2230 PCIe 4.0 SSD, it is compatible with popular devices such as the Steam Deck">Steam Deck, ASUS ROG Ally, and M.2 2230-compatible laptops. It is available in a generous 1 TB capacity, catering to gamers’ storage needs, with a suggested retail price of $109.99.

With these new additions, Lexar continues to demonstrate its commitment to providing gamers with high-performance, reliable, and innovative solutions to enhance their gaming setups.

Lexar introduces ARES RGB DDR5 7200 Desktop Memory and PLAY 2230 PCIe 4.0 SSD

Lexar introduces ARES RGB DDR5 7200 Desktop Memory and PLAY 2230 PCIe 4.0 SSD

Lexar introduces ARES RGB DDR5 7200 Desktop Memory and PLAY 2230 PCIe 4.0 SSD


Background Information

About AMD: AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

AMD website  AMD LinkedIn

About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

ASUS website  ASUS LinkedIn

About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

Intel website  Intel LinkedIn

About Lexar: Lexar is an American brand of flash memory products, including memory cards, USB flash drives, CompactFlash cards, card readers, and Solid-State drives. Founded in 1996, Lexar has been a pioneer in creating innovative storage solutions. The brand was acquired by Micron Technology in 2006 and later merged with Crucial Technology. Lexar products are designed to enhance performance, quality, compatibility, and reliability for digital devices.

Lexar website  Lexar LinkedIn

Technology Explained

DDR5: DDR5 (Double Data Rate 5) is the next generation of memory technology for the computer industry. It is a modern day improvement on earlier DDR technologies, with faster speeds, greater bandwidth and higher capacities. DDR5 enables higher resolution, seamless gaming experiences and faster data transfer rates, making it an ideal choice for high-performance computing and 4K gaming. With its greater RAM compatibility, DDR5 provides faster buffering times and raised clock speeds, giving users an improved overall work system. DDR5 is also optimized for multi-tasking, allowing users to multitask without experiencing a significant drop in performance, increasing the productivity of digital tasks. As an ever-evolving technology, DDR5 is paving the way for the computer industry into a new and powerful era.

M.2: M.2, also known as Next Generation Form Factor (NGFF), is a computer expansion card format that is designed to replace the outdated mSATA standard. It is thinner and longer than mSATA, which gives it a much higher data transfer rate. The M.2 format measures 22mm in width and can measure up to 110mm in length. It uses the M-key and B-key connectors to interface with PC host systems, and can connect to both SATA III and PCIe for data transfer. Due to its small size, M.2 is often used for ultra-slim laptops and netbooks, as well as in embedded SSDs for tablets and other mobile devices. It is also becoming increasingly popular in the desktop computer industry, thanks to its compactness and fast transfer speeds. This makes M.2 ideal for gaming PCs, workstations, and other demanding applications that require high levels of data throughput.

PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.

SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

Steam Deck: Steam Deck is a revolutionary technology that has revolutionized the computer industry. It is a cloud-based platform that allows users to access their applications and games from any device, anywhere in the world. Steam Deck is a great way to access the latest games and applications without having to install them on your computer. It also allows users to access their games and applications from multiple devices, making it easier to stay connected and play with friends. Steam Deck also offers a variety of features such as cloud storage, game streaming, and more. This technology has made it easier for gamers to stay connected and play their favorite games without having to worry about hardware or software compatibility. Steam Deck is a great way to stay connected and enjoy the latest games and applications.

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