Western Digital introduces Memory Cards and Storage Solutions at NAB 2024

Western Digital Corp. is making waves at the NAB Show 2024 in Las Vegas with its impressive lineup of technologies and storage solutions tailored for today’s complex media and entertainment workflows. With a focus on addressing the growing demand for rich and engaging content, Western Digital is pushing the boundaries of what’s possible with advanced solutions that cater to a wide range of content needs.

As the demand for higher resolutions and faster frame rates continues to rise, there is an increasing need for high-capacity storage solutions that can keep up with the demands of high-pressure projects and streamline workflows. Western Digital recognizes this need and is committed to advancing technology to help professionals and creators work faster and more efficiently, ultimately saving them time and money.

At the forefront of Western Digital’s showcase at the NAB Show are its newest innovations from its brands. These products boast super speeds and massive capacities, providing reliable and unique solutions that significantly enhance media and entertainment workflows.

One of the highlights of Western Digital’s lineup is its next-gen SanDisk SD and microSD Express portfolio, which delivers a higher level of performance for current and future applications that require faster storage solutions. These SD Express cards offer performance levels comparable to SSD speeds and are compatible with existing SD UHS-I and UHS-II devices. Equipped with SanDisk ThermAdapt technology, these cards ensure that devices stay within a safe temperature range, thanks to their specially designed enclosure and adaptive thermal managed controller. The SanDisk SD and microSD Express cards are set to hit authorized retailers, e-tailers, and the Western Digital store this summer.

In addition to the SD Express cards, Western Digital is also introducing memory cards that cater to the needs of M&E professionals who work with high-resolution videos. The 2 TB SanDisk Extreme PRO SDXC UHS-I memory card, the world’s first 2 TB UHS-I SDXC card, offers massive storage capacity for capturing high-resolution images and recording 4K UHD videos on a single card. Similarly, the 2 TB SanDisk Extreme PRO microSDXC UHS-I memory card is Western Digital’s first and the world’s fastest 2 TB UHS-I microSD card, providing high-capacity storage for devices with microSD slots. These memory cards are expected to be available this summer, while the 4 TB SanDisk Extreme PRO SDUC UHS-I memory card, the world’s first-ever 4 TB UHS-I SD card, is set to release in 2025.

To further enhance workflow efficiency, Western Digital has expanded its SanDisk Professional lineup of premium-grade desktop hard drive solutions. These new products feature 24 TB enterprise-class 7200 RPM Ultrastar drives, providing robust support for demanding 4K, 8K, and VR workflows. The range includes the 24 TB G-DRIVE, the 24 TB G-DRIVE PROJECT, the 48 TB G-RAID MIRROR, the 96 TB G-RAID Shuttle 4, and the 192 TB G-RAID SHUTTLE 8. These solutions offer varying levels of storage capacity and performance to cater to different needs, whether it’s fast backup, project work, data redundancy, or superfast access and real-time video editing.

Western Digital is also addressing the enormous data demands of the M&E industry with its storage platforms designed for scalability, durability, and mobility. The Western Digital Ultrastar Transporter is a high-throughput, large-capacity data transfer platform that offers up to 368 TB of fast NVMe SSD performance and dual-port 200Gb/E connectivity. This platform is ideal for storing, editing, and physically transporting dailies and massive files from one location to another, including the cloud. It weighs less than 30 lbs, features a durable chassis design, and offers added data security with tamper-evident cases. On the other hand, the Western Digital Ultrastar Data102 JBOD Platform is a reliable, high-density external storage solution that supports up to 2.65 PB in a 4U enclosure. It features the company’s unique ArcticFlow and IsoVibe innovations, which reduce hard drive returns caused by heat and vibration.

With its impressive lineup of technologies and storage solutions, Western Digital is paving the way for a future where professionals and creators can focus on their creativity without being hindered by storage limitations. By delivering faster speeds, higher capacities, and innovative features, Western Digital is empowering the M&E industry to push the boundaries of what’s possible in media creation and entertainment.

Background Information

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About SanDisk:

SanDisk, established in 1988, is a important American company specializing in flash memory and storage solutions. They are for their memory cards, USB drives, and solid-state drives (SSDs). SanDisk has played a vital role in the development of portable data storage solutions, catering to the needs of both consumers and businesses with reliable and innovative storage products.

  

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About Western Digital:

Western Digital, established in 1970, is a important data storage solutions provider known for its wide range of hard drives and solid-state drives. Catering to various applications, from personal computers to enterprise storage systems, Western Digital emphasizes data management and security. With a reputation for reliability and innovative solutions, the company has been pivotal in shaping the storage industry. Their products are trusted by individuals, businesses, and data centers worldwide

  

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Technology Explained

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NVMe: Non-Volatile Memory Express (NVMe) is a newly developed technology that has been gaining traction in the computer industry. This technology is a standard interface which allows for high-speed storage and retrieval of data from solid state drives (SSDs). NVMe is designed to increase the speed of data transfers in storage systems by enabling a direct connection to PCI Express (PCIe) bus, resulting in significantly faster access times compared to traditional interface protocols such SSDs. NVMe is particularly useful for applications that require lightning-fast access to large amounts of high-value data. NVMe-based SSDs are being widely adopted in the computer industry and are being employed to power data centers, high-end workstations, and gaming machines to support lightning-fast data processing and retrieval, which unlocks possibilities for machine learning, real-time analytics, edge computing, and other cutting-edge applications. NVMe is proving to be an invaluable tool in the field of computing, offering immense

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RAID: RAID (Redundant Array of Independent Disks) is a technology used in the computer industry to increase the performance, reliability, and storage capacity of computer systems. It works by combining multiple hard drives into a single logical unit, allowing them to be accessed as if they were a single drive. This allows for faster data access, as multiple drives can be accessed simultaneously, and for increased reliability, as data can be stored redundantly across multiple drives. RAID is commonly used in servers, workstations, and other high-performance computing systems, as well as in consumer-level storage solutions such as NAS (Network Attached Storage) devices.

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SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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UHD: Ultra High Definition (UHD) is a technology that revolutionizes the quality of digital display with resolutions much higher than standard HD. UHD offers sharper images and higher resolutions in order to provide the user with better clarity and detail. UHD is widely used in gaming, media streaming, and HDTVs, as it offers superior viewing experience. In the computer industry, UHD is used to create high-end visuals for gaming, video conferencing, and streaming of 4K content. UHD also enables users to extend their desktop workspace and multitask better with multiple screens. With UHD, computer users can also enjoy an improved multimedia experience that provides more depth and vivid colors. UHD gives users more options for connecting their monitors and TV displays to their computers for enhanced gaming and streaming experience.

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