HYTE Withdraws from Nijisanji Venture Amid Selen Tatsuki Controversy


February 8, 2024

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Summary: HYTE has ended their collaboration with Nijisanji following allegations of a toxic work environment and managerial bullying made by former talent Selen Tatsuki, joining a growing trend of departures from the agency.

  • HYTE has chosen to terminate their collaboration with Nijisanji, showing their support for those who have withdrawn their support from the agency.
  • Selen's accusations have led to a remarkable surge in support for her, with her alternative persona gaining 250,000 subscribers in just one day.
  • HYTE has pledged to refund any preorders made by fans for their collaboration with Nijisanji, showing their commitment to standing in solidarity with the VTuber community.


In the wake of allegations raised by Selen Tatsuki following her departure from Nijisanji, HYTE has opted to disengage from collaborative ventures with the agency. Following a series of departures by important Livers from Nijisanji, the agency announced the termination of Selen Tatsuki’s contract, citing “repeated breaches.” However, this decision was swiftly met with a rebuttal from Selen herself.

Selen has levied accusations of a “toxic” work environment and managerial bullying, leading to an overwhelming show of support for her under her alternative persona, Dokibird, resulting in a remarkable surge to 250,000 subscribers within a day of her contract termination.

In response to these allegations, HYTE, a subsidiary of iBUYPOWER, has elected to sever ties with AnyColor, the parent company of , citing the unfolding situation.

“In light of recent developments concerning AnyColor (Nijisanji), HYTE has opted to terminate our ongoing collaboration with the VTuber group,” 

This collaboration, which involved Nijisanji EN talents Rosemi Lovelock, Enna Alouette, and Elira Pendora in the creation of a series of PC cases and keycaps, will now be discontinued. HYTE has pledged to refund any preorders made by fans. This development unfolds amid a broader trend of talent departures from Nijisanji, with several important figures, such as Pomu Rainpuff, Mika Melaltika, and Kyo Kaneko, announcing their departure from the agency over the past few months.

“In light of the circumstances surrounding Nijisanji over the past year, HYTE stands in solidarity with the numerous VTuber enthusiasts who have chosen to withdraw their support from the organization,” expressed HYTE in their statement.

HYTE’s planned collaboration with Nijisanji was not their inaugural foray into the VTuber sphere; the company has previously collaborated with hololive to produce PC case bundles featuring their EN talents, including Mori Calliope, Watson Amelia, Ouro Kronii, and Hakos Baelz.

 

Background Information


About HYTE: HYTE is a company that sells PC cases, components, parts and accessories. It was founded in 2021 and is based in California, USA. HYTE aims to make building a PC fun and easy for everyone. Products include the Y60, a premium mid-tower ATX PC case with a 3-piece panoramic tempered glass design, the Y70 Touch, a panoramic case with a touch screen and (RGB) desk mats.

HYTE Website: https://www.hyte.com
HYTE LinkedIn: https://www.linkedin.com/company/hytebrand

About iBUYPOWER: iBUYPOWER, a player in the gaming and PC industry, stands out for its track record of innovation and dedication to providing top-tier gaming solutions. Established as a California-based company in 1999, iBUYPOWER has gained recognition for its gaming systems and desktop PCs. Over the years, it has catered to a diverse customer base, offering a wide range of hardware options, from high-end gaming rigs to budget-friendly systems.



Technology Explained


VTuber: VTuber, short for Virtual YouTuber, is a technology that allows users to create and control a virtual avatar in real-time using motion capture and voice synthesis technology. This avatar can then be used to stream live videos, interact with viewers, and even perform in virtual concerts. In the computer industry, VTuber technology has been widely used for marketing and advertising purposes, as companies can create virtual brand ambassadors to promote their products and services. It has also been utilized in the gaming industry, where players can use VTuber avatars to represent themselves in online games. Additionally, VTubers have gained popularity on social media platforms, where they can engage with their followers and create entertaining content. With the continuous advancements in technology, the possibilities for VTubers in the computer industry are endless, making it an exciting and innovative tool for businesses and individuals alike.