NVIDIA Studio Introduces Innovative RTX and AI Tools for Creative Professionals

CES Las Vegas

nVidia is making waves at CES with the introduction of its NVIDIA Studio lineup, which includes powerful new software and hardware upgrades designed to take content creation to new heights. The company is partnering with top manufacturers like Acer, ASUS, Dell, HP, Lenovo, MSI, and Samsung to bring the release of NVIDIA Studio Laptops and desktops. Additionally, NVIDIA is launching the highly anticipated Geforce RTX 40 SUPER Series GPUs, including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER.

One of the standout features of NVIDIA Studio is the new Generative AI tool developed in collaboration with iStock from Getty Images. This tool, trained by NVIDIA Picasso, utilizes licensed artwork and the NVIDIA Edify architecture model to generate assets that are commercially safe. This is a game-changer for content creators who can now leverage AI-generated images without worrying about copyright issues.

Another exciting development is the introduction of RTX Video HDR, set to launch on January 24. This technology transforms standard dynamic range videos into stunning high dynamic range (HDR) content when played in internet browsers. When combined with RTX Video Super Resolution, users with NVIDIA RTX and GeForce RTX GPUs can expect significant improvements in video quality on their HDR10 displays.

NVIDIA is also teaming up with Twitch and OBS to enhance livestreaming technology through the new Twitch Enhanced Broadcasting beta. Powered by GeForce RTX GPUs, this beta will enable users to stream multiple encodes concurrently, providing optimal viewing experiences across various devices and connections.

For gaming enthusiasts, NVIDIA is introducing the RTX Remix platform. This free modding platform allows users to quickly remaster classic games with real-time Ray Tracing, NVIDIA DLSS, NVIDIA Reflex, and generative AI texture tools. With RTX Remix, gamers can breathe new life into their favorite titles and experience them in a whole new light.

In addition to these software advancements, NVIDIA is unveiling a range of powerful new laptops from top manufacturers. The Acer Predator Triton Neo 16, ASUS ROG Zephryus G14, Dell XPS 16, Lenovo Yoga Pro 9i, HP OMEN 14 Transcend, and Samsung Galaxy Book4 Ultra all offer impressive features and performance enhancements tailored for content creators.

The GeForce RTX 40 Series Graphics Cards are the stars of the show, with the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER leading the pack. These GPUs boast faster performance and RTX platform enhancements that elevate creating, gaming, and AI tasks to new heights. From faster rendering in 3D apps to improved generative AI capabilities, these graphics cards are a game-changer for content creators and gamers alike.

NVIDIA’s partnership with Getty Images is also worth noting. Content creators can now utilize the Generative AI tool by iStock from Getty Images, powered by NVIDIA Picasso. This tool allows users to generate photo-quality images at up to 4K resolution for various purposes, including social media promotion and digital advertisements.

Overall, NVIDIA’s Studio lineup is an impressive showcase of the company’s commitment to pushing the boundaries of content creation. With powerful hardware upgrades, innovative software advancements, and exciting partnerships, NVIDIA is set to revolutionize the way we create and consume digital content.

Background Information

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About Acer:

Acer is a globally recognized technology brand known for its extensive range of products, including laptops, desktops, monitors, and electronic devices. With a focus on innovation and affordability, Acer caters to diverse consumer needs, providing reliable and high-performance solutions. From gaming enthusiasts to professionals, Acer's products span various segments, making it a significant player in the technology industry.

  

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About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

  

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About Dell:

Dell is a globally technology leader providing comprehensive solutions in the field of hardware, software, and services. for its customizable computers and enterprise solutions, Dell offers a diverse range of laptops, desktops, servers, and networking equipment. With a commitment to innovation and customer satisfaction, Dell caters to a wide range of consumer and business needs, making it a important player in the tech industry.

  

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About HP:

Founded by Bill Hewlett and Dave Packard in a garage in 1939, HP (Hewlett-Packard) is a global technology giant known for its pioneering innovations in computing and printing technology. With a legacy of over eight decades, HP has consistently delivered a wide range of high-quality products and services, including personal computers, printers, servers, and software solutions.

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About Lenovo:

Lenovo, formerly known as "Legend Holdings," is a important global technology company that offers an extensive portfolio of computers, smartphones, servers, and electronic devices. Notably, Lenovo acquired IBM's personal computer division, including the ThinkPad line of laptops, in 2005. With a strong presence in laptops and PCs, Lenovo's products cater to a wide range of consumer and business needs. Committed to innovation and quality, Lenovo delivers reliable and high-performance solutions, making it a significant player in the tech industry.

  

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About MSI:

MSI (Micro-Star International) is a globally recognized company that specializes in the development and manufacturing of a wide range of computer products. With a rich history dating back to its establishment in 1986, MSI has emerged as a key player in the technology industry, consistently delivering innovative solutions that cater to the needs of both casual users and hardcore enthusiasts. The company's product portfolio encompasses a diverse array of products, including motherboards, graphics cards, laptops, desktops, monitors, and various gaming peripherals. MSI's commitment to quality and performance is evident in its dedication to technologies, sleek designs, and rigorous testing standards. for its gaming-focused products under the MSI Gaming brand, the company has earned a reputation for delivering high-performance components that enhance the gaming experience.

  

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About nVidia:

NVIDIA has firmly established itself as a leader in the realm of client computing, continuously pushing the boundaries of innovation in graphics and AI technologies. With a deep commitment to enhancing user experiences, NVIDIA's client computing business focuses on delivering solutions that power everything from gaming and creative workloads to enterprise applications. for its GeForce graphics cards, the company has redefined high-performance gaming, setting industry standards for realistic visuals, fluid frame rates, and immersive experiences. Complementing its gaming expertise, NVIDIA's Quadro and NVIDIA RTX graphics cards cater to professionals in design, content creation, and scientific fields, enabling real-time ray tracing and AI-driven workflows that elevate productivity and creativity to unprecedented heights. By seamlessly integrating graphics, AI, and software, NVIDIA continues to shape the landscape of client computing, fostering innovation and immersive interactions in a rapidly evolving digital world.

  

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About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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Technology Explained

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DLSS: DLSS (Deep Learning Super Sampling) is an advanced AI-powered technology developed by NVIDIA that enhances real-time graphics rendering in video games and applications. DLSS utilizes deep learning algorithms to upscale lower-resolution images in real-time, resulting in higher-quality visuals while maintaining optimal performance. By harnessing the power of AI and deep neural networks, DLSS effectively boosts frame rates and image quality, enabling gamers to experience smoother gameplay and more immersive graphics without sacrificing computational efficiency. This technology has gained widespread recognition for its ability to deliver impressive visual fidelity and improved performance simultaneously, revolutionizing the way modern computer graphics are processed and displayed.

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Geforce: Geforce is a line of graphics processing units (GPUs) developed by Nvidia. It is the most popular GPU used in the computer industry today. Geforce GPUs are used in gaming PCs, workstations, and high-end laptops. They are also used in virtual reality systems, artificial intelligence, and deep learning applications. Geforce GPUs are designed to deliver high performance and power efficiency, making them ideal for gaming and other demanding applications. They are also capable of rendering high-resolution graphics and providing smooth, realistic visuals. Geforce GPUs are used in a variety of applications, from gaming to professional workstations, and are the preferred choice for many computer users.

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HDR: High Dynamic Range (HDR) is a technology used to create images and videos with a greater range of luminance levels than what is possible with standard digital imaging. It allows for a greater range of colors and details to be captured in an image, resulting in a more realistic and vibrant look.

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Ray Tracing: Ray tracing is an advanced rendering technique used in computer graphics to simulate the way light interacts with objects in a virtual environment. It traces the path of light rays as they travel through a scene, calculating how they interact with surfaces, materials, and lighting sources. By simulating the complex behaviors of light, ray tracing produces highly realistic and accurate visual effects, including lifelike reflections, shadows, and refractions. This technology enhances the overall visual quality of images and animations by accurately replicating how light behaves in the real world, resulting in a more immersive and visually stunning digital experience.

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