Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards


September 8, 2023

Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards

Summary:

  • Framework is transparent about their product development process
  • Framework has slashed the price of their 11th Gen Intel Core Mainboard
  • Framework provides high-quality, customizable technology solutions


In a surprising move, Framework, the company known for its modular Laptops, has announced the development of an SD Expansion Card. This pre-announcement is a departure from their usual strategy of waiting until a product is near completion before making any official statements. The reason behind this decision, according to Framework, is the overwhelming demand from their community for a full-size SD Expansion Card.

Typically, companies prefer to keep the product development process under wraps until they are ready to ship, in order to minimize uncertainty and potential backlash. However, Framework believes in transparency and wants to involve their customers in the journey of creating this highly requested product. To achieve this, they have started a YouTube series hosted by Hyelim from their Marketing team, where they will share regular updates and insights as they go through the New Product Introduction (NPI) process.

The first video in the series provides a glimpse into the behind-the-scenes of developing the full-sized SD Expansion Card. Framework encourages their community to join the discussion and share any specific aspects they would like to see in future videos about the making of the SD Expansion Card.

For those interested in being notified when the product launches, Framework offers a sign-up option on their website: frame.work/products/sd-expansion-card.

In other news, Framework has made an unexpected move by slashing the price of their 11th Gen Intel Core Mainboard. During the process of closing down their Compal factory in China, they discovered a significant number of finished and partially finished Mainboards. To prevent them from going to waste, Framework decided to test and update these Mainboards at their factory in Taiwan and offer them at a heavily discounted price.

The i5-1135G7 Mainboard variant, originally priced much higher, is now available for just $199 USD. This price reduction positions it as one of the most cost-effective options on the market for single board computers. Paired with the Cooler Master Mainboard Case and the availability of open-source 3D printable case files, the possibilities for utilizing these Mainboards are vast. The community is already buzzing with excitement, brainstorming various interesting projects that can be undertaken with these affordable Mainboards.

Framework continues to surprise and engage its customers with their innovative approach to product development and their commitment to providing high-quality, customizable technology solutions.

Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards

Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards

Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards

Framework introduces SD Expansion Card, Offering $199 Core i5-1135G7 Mainboards

(Source)

Background Information


About Cooler Master: Cooler Master is a company founded in 1992 in Taiwan. They specialize in producing computer hardware and accessories, with a strong focus on cooling solutions. Cooler Master is well-regarded for their computer cases, cooling fans, power supplies, and gaming peripherals. Their products are designed to enhance the performance and aesthetics of gaming PCs and workstations.

Cooler Master Website: http://www.coolermaster.com/
Cooler Master LinkedIn: https://www.linkedin.com/company/coolermaster/

About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

Intel Website: https://www.intel.com/
Intel LinkedIn: https://www.linkedin.com/company/intel-corporation/

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