Dynabook silently leaves Europe

August 9, 2023 by our News Team

  • Dynabook offered two niche products: a zero-client laptop and an edge computer with a VR headset.
  • The rebranding of Toshiba's PC division went well initially.
  • The corona epidemic resulted in a surge of orders due to widespread remote working.

Not only Fujitsu-leaves-european-pc-and-peripherals-market/">Fujitsu is discontinuing its PC activities in Europe, but also its Japanese competitor Dynabook. This manufacturer silently pulled the plug last April.

In 2019, the PC division of Toshiba, under the umbrella of Sharp Corporation and Foxconn, made a restart in the market under the name Dynabook. The PC portfolio was renewed and expanded, and the partner program received a boost. The computer company also offered two niche products: a zero-client laptop and an edge computer with a VR headset.

Initially, the rebranding went well; the corona epidemic even resulted in a surge of orders due to widespread remote working. However, the same epidemic eventually led to significant logistical problems. Ordered equipment could only be delivered months later, and inventories began to accumulate with partners. Broadly speaking, there was an excess supply that the market couldn’t absorb. When the PC market entered a downturn after the end of Covid-19 – with all remote workers already equipped with a PC – it became the final blow for Dynabook in Europe. On April 1st 2023, the curtain fell for the EMEA division of the PC company, and the manufacturer left the continent without much fanfare.

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Background Information

About Dynabook: Dynabook is a important technology company, has been a dynamic player in the PC market since 2019. Emerging from the Toshiba PC division and supported by Sharp and Foxconn, Dynabook introduced innovative solutions that reshaped the industry landscape. Their PC portfolio underwent a significant transformation, offering a wide array of products catering to various needs. From advanced zero-client laptops to edge computers featuring VR capabilities, Dynabook showcased technological expertise. As of April 2023 Dynabook is no longer active in Europe.

Dynabook website  Dynabook LinkedIn

About Foxconn: Foxconn, officially known as Hon Hai Precision Industry Co., Ltd., is a global technology manufacturing company. With a rich history dating back to 1974, Foxconn has played a pivotal role in revolutionizing the electronics industry. Foxconn is mainly known for its role as a important contract electronics manufacturer. The company specializes in assembling a wide variety of electronic products, including smartphones, tablets, computers, televisions, gaming consoles, and other consumer electronics on behalf of some of the world's leading technology brands

Foxconn website  Foxconn LinkedIn

About Fujitsu: Fujitsu is a important Japanese technology company for its wide array of computing solutions. With a history dating back to 1935, Fujitsu excels in producing personal computers, laptops, and tablets that combine innovation and reliability. In addition to consumer-focused products, Fujitsu is a key player in enterprise solutions, offering servers, storage systems, and data center services. The company's emphasis on quality, advanced features, and IT services has solidified its position as a significant player in the global computing industry.

Fujitsu website

About Toshiba: Toshiba is a technology leader, has a rich history of innovation in the realm of computers. From sleek laptops to powerful workstations, Toshiba's computing solutions combine performance and design to cater to diverse needs. Over the years, Toshiba has demonstrated its dedication to delivering computing solutions that align with the evolving demands of both consumers and professionals. Through innovation and a customer-centric approach, Toshiba continues to leave a mark in the computer industry, fostering a legacy of quality and excellence.

Toshiba website  Toshiba LinkedIn

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