Creative and xMEMS Labs collaborate to offer exceptional high-fidelity TWS earbuds.

August 23, 2023 by our News Team

Creative and xMEMS Labs have joined forces to revolutionize the audio industry with their MEMS technology, offering businesses unprecedented sound quality, comfort, and style with Creative's True Wireless Stereo products.

  • Unparalleled sound quality and efficiency
  • Crystal-clear sound that faithfully reproduces every detail of music and audio content
  • Superior spatial audio experiences with enhanced detail and separation

Creative Labs is thrilled to announce a strategic partnership with xMEMS Labs, the leaders in solid-state fidelity, ushering in a new era of audio excellence for businesses worldwide by incorporating xMEMS’ micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative’s True Wireless Stereo (TWS) products.

xMEMS technology is a development in the audio industry, offering unparalleled sound quality and efficiency for audio devices. Traditional audio devices currently use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. However, with xMEMS’ compact yet powerful hardware, Creative’s TWS earbuds are poised to deliver crystal-clear sound that faithfully reproduces every detail of music and audio content with astonishing accuracy. This means businesses can enjoy a truly immersive and lifelike audio experience, whether they are listening to music, watching videos, or participating in conference calls.

The solid-state, all-silicon MEMS-based drivers also boast exceptional phase consistency, offering superior spatial audio experiences with enhanced detail and separation compared to conventional drivers. Additionally, with the integration of xMEMS’s compact hardware, businesses can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better comfort for professionals on the go.

“We are thrilled to partner with Creative to revolutionize the true wireless audio experience,” said Joseph Jiang, CEO and Co-Founder at xMEMS Labs. “By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that businesses will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine how professionals listen to music, communicate, and immerse themselves in audio content.”

“As an audio company dedicated to delivering superior sound experiences, Creative is excited to collaborate with xMEMS Labs to integrate their innovative MEMS technology into our TWS products,” said Song Siow Hui, CEO of Creative. “By doing so, we are confident that our TWS products will stand out in the market, offering exceptional sound quality, comfort, and style to businesses.”

The partnership between Creative and xMEMS Labs represents a significant milestone in the audio industry, setting a new standard for True Wireless Stereo audio devices. The first series of Creative TWS products powered by xMEMS technology are expected to be available later this year, promising a game-changing experience for businesses and professionals alike.

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Background Information

About Creative Labs: Creative Labs, founded in 1981 in Singapore, is a company dedicated to crafting advanced audio technology. They are well-known for their high-quality sound cards, headphones, and speakers, all designed to enhance your digital audio experience. Whether you're gaming, enjoying music, or watching movies, Creative Labs strives to deliver top-tier audio quality and exciting features to elevate your entertainment.

About xMEMS: xMEMS is a global leader in the design and manufacturing of integrated systems for the computer, IT, and electronics industry. With over 25 years of experience in the technology fields, xMEMS provides a comprehensive portfolio of innovative products and solutions to satisfy the needs of the most demanding customers. Not only do they provide high-quality components, xMEMS is proactive in their approach to technology, with their team of experts taking initiative to create solutions to the most difficult problems in the IT and electronics industry. They pride themselves on staying ahead of the competition by continually introducing new and improved products to the market, offering excellent customer service, and providing comprehensive technical support. For anyone in the tech industry looking for high-quality components and solutions, xMEMS is an excellent option.

xMEMS website  xMEMS LinkedIn

Technology Explained

TWS: TWS stands for "True Wireless Stereo." It refers to wireless audio technology that enables two separate earbuds or speakers to connect to a device, usually a smartphone or other audio source, without the need for any physical cables between them. TWS devices can provide a stereo audio experience without the constraints of wires, offering greater freedom of movement.

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