Unity reconsiders, introduces revamped pricing model for a fresh start.

Unity, the popular graphics engine, has announced some significant changes to its pricing structure. In an update shared by Marc Whitten, the head of Unity Create, the company acknowledged that the previous pricing adjustments took the gaming community and developers by surprise. As a result, Unity has decided to make several modifications to address the concerns raised.

One of the key changes is an increase in the revenue cap for the Unity Personal license from $100,000 to $200,000. This means that developers can now earn more before having to upgrade to a higher-priced plan. Additionally, Unity will no longer require developers to display the “Made with Unity” splash screen, providing more flexibility for creators.

Another important update is the removal of the Runtime Fee. Previously, games generating over $1 million in revenue over the past 12 months were subject to this fee. However, Unity has clarified that this fee will no longer apply to such games.

The new pricing plans, which will go into effect on September 22nd, 2023, offer different options for developers based on their licensing level. For Unity Personal users, there will be no Runtime Fee, and the revenue cap has been increased. On the other hand, Unity Pro and Unity Enterprise users will see the introduction of a Runtime Fee starting with the next Long-Term Support (LTS) version in 2024 and beyond.

It’s worth noting that existing games and projects using previous versions of Unity will not be affected by these pricing changes unless developers choose to upgrade to the newer version voluntarily.

To calculate pricing, Unity will rely on self-reported data from developers. They will have the choice between a 2.5% revenue share or a fee based on player engagement. In both cases, developers will be charged the lesser amount.

These updates aim to address the concerns raised by the gaming community and provide more flexibility and transparency in Unity’s pricing structure. It’s a move that shows Unity’s commitment to supporting developers and ensuring their success.