Substack’s App Introduces TikTok-Inspired Video Feed, Amplifying User Engagement

By now, it’s no surprise that most social platforms on the internet are integrating some form of video support. And the latest one to jump on the bandwagon seems to be Substack. The platform has confirmed that it is rolling out a new video feature, aimed at helping users discover new content within the platform.

Introducing their new video feed, Substack allows users to easily find and consume video content. Interestingly, this feed bears a striking resemblance to TikTok, and it comes at a time when the future of TikTok in the US remains uncertain.

This new feature comes less than a month after Substack announced that it would allow content creators to monetize their videos on the platform and publish them directly within the app. It’s worth noting that Substack introduced native video support in 2022, with the introduction of the “Media” tab in 2024. With these latest updates, the platform aims to give more visibility to video content while providing creators with new ways to share their work.

This move also signals Substack’s expansion beyond its traditional focus on text-based newsletters. Now, creators can complement their campaigns with videos to highlight specific topics and engage their audience in a more dynamic way.

The new video feature is expected to become available to all users in the coming days. So, get ready to explore a whole new world of video content on Substack!