GTA 6 Could Push Standard Video Game Prices Up to $100


January 16, 2025 by our News Team

GTA 6's potential price increase could set a new standard for the gaming industry and impact future game releases, while also potentially leading to more investment in game development.

  • Potential for a new baseline price for AAA games
  • Potential for increased investment in game development
  • Potential for and immersive gaming experiences


Grand Theft Auto 6 is expected to be one of the biggest releases this year, and it’s been highly anticipated by gamers for quite some time. But what’s really interesting is how its arrival could potentially shake up the entire gaming industry.

These days, it’s not uncommon to see AAA games priced at around 65-70 euros, which has become the new “standard” for heavyweight titles in the market. However, with the launch of GTA 6, we might see some changes, particularly in the base price. Analysts are speculating that GTA 6 could hit the shelves with a price tag ranging from $80 to $100.

If this turns out to be true, it could establish a new baseline value for the gaming market, affecting future game releases. Matthew Ball, from Epyllion, suggests that an increase in GTA 6’s price could potentially push other publishers to follow suit and raise their own prices.

It’s worth noting that this wouldn’t be the first time Take-Two, the publisher behind GTA, has bumped up the base price for their games. In 2020, they were among the first to release titles at the $70 mark.

But let’s not forget about the other revenue streams within the gaming industry. Microtransactions, online platforms, and subscriptions have become significant sources of income for game developers. In fact, recent estimates suggest that GTA 6 could sell over 40 million copies and generate nearly $3 billion in revenue. That’s a staggering figure, and it’s no wonder why this game is expected to be one of the biggest launches in recent memory.

So, what does all of this mean for gamers? Well, if GTA 6 does set a new price standard, it could potentially impact the cost of future games. We might have to prepare ourselves for a slight increase in prices across the board. But on the flip side, it could also mean more investment in game development, leading to even more immersive and experiences.

Ultimately, only time will tell how the release of GTA 6 will shape the gaming industry. But one thing is for sure: it’s going to be a game-changer in more ways than one.

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