Samsung Display’s CES 2025 Showcase: Revolutionary OLED Tech for IT and Automotive Industries, Beyond Smartphones

CES Las Vegas

Get ready for an exciting showcase of Samsung Display’s latest OLED products at CES 2025! From January 7 to 10, Samsung Display will be hosting an invite-only exhibit to unveil their OLED solutions for IT devices and vehicles. This year’s exhibit aims to highlight Samsung Display’s expertise beyond smartphones, with a focus on sectors like automotive and artificial intelligence (AI).

One of the highlights of the exhibit is the world’s first 18.1-inch foldable panel for IT devices. This innovative panel offers the screen size of two Tablets and can be folded to become a 13.1-inch laptop display with touchscreen functionality. It’s a versatile device that can also be used as a monitor when connected to a keyboard. Samsung Display is pushing the boundaries of IT technology with these new form-factor devices.

But that’s not all! Samsung Display will also be showcasing other exciting products like the Slidable Flex Duet, which has a screen that extends from 8.1 inches to 12.4 inches. There’s also the Slidable Flex Solo, which expands from 13 inches to 17.3 inches, and the Slidable Flex Vertical, which extends vertically from a compact 5.1 inches to 6.7 inches. These devices offer flexibility and adaptability for different user needs.

In addition to IT devices, Samsung Display is also focusing on the automotive display market. They will be unveiling a range of innovative products that enhance driving assistance features, improve functionality, and elevate the aesthetic appeal of vehicle interiors. One of the standout technologies is the Under Panel Camera (UPC), which hides the camera beneath the display for a seamless and distraction-free driving experience. This technology, originally developed for foldable screens, is now being applied to vehicles for the first time.

Another exciting product is the Real Black HUD, which uses an OLED embedded in the windshield to reflect driving information onto the bottom of the black-coated windshield. This not only reduces the weight and thickness of the display module but also creates a seamless integration with the vehicle’s interior. Samsung Display is revolutionizing the way we interact with our vehicles.

But it’s not just about IT devices and vehicles. Samsung Display is also creating a unique media art space called the QD Jungle. This space showcases the impressive picture quality of Samsung Display’s large displays, offering viewers an immersive experience that makes them feel like they’ve stepped into a real forest. The QD-OLED technology used in these displays provides high color purity and accurate color reproduction, making them perfect for displaying natural colors.

And let’s not forget about the OLEDog! This adorable robot dog, repurposed from Samsung Display Vietnam’s unmanned infrastructure management, will be greeting guests at the exhibition. OLEDog features an OLED screen for its eyes and performs tap dances on panels placed on the floor. It also tumbles and kicks flexible panels suspended in mid-air with its hind legs, showcasing the durability of Samsung OLED panels.

Samsung Display’s exhibit at CES 2025 is a must-see for anyone interested in the future of OLED technology. Whether it’s IT devices, vehicles, or immersive media experiences, Samsung Display is at the forefront of innovation. Don’t miss out on this opportunity to witness the next generation of OLED products in action!

Background Information

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About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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Technology Explained

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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