LG introduces CES 2025 Lineup: Embracing “Affectionate Intelligence” for Innovations

CES Las Vegas

LG Electronics (LG) is unveiling its newest AI-powered innovations at CES 2025, and let me tell you, they are truly impressive. With the theme “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center is all about integrating AI seamlessly into our everyday lives to provide unparalleled convenience and customer experiences.

As soon as you step into the booth, you’ll be greeted by the dynamic and immersive Brand Façade. This massive semi-circular display features LG Kinetic LED Media Art, which is just as cool as it sounds. These customizable Kinetic LED products offer a complete solution for customers, from design to post-installation services. The displays deliver stunning picture quality and can perform elegant kinetic movements in sync with video and audio content, creating a truly multisensory experience.

LG’s booth at CES 2025 is divided into different zones representing different times of the day, all centered around LG’s vision of “Space-as-a-Service” to expand our living spaces. Each area showcases how LG’s AI-powered innovations can enhance our daily routines and make our lives more comfortable, convenient, and connected.

Let’s start with the morning zone called “The Rise & Shine.” Here, LG demonstrates its vision for a seamless start to the day with its Affectionate Intelligence and On-device AI Hub. Imagine waking up to an Intelligent Home that understands and adapts to your needs, offering proactive solutions to make each day smoother. In the bedroom, you’ll find face and voice recognition technology that provides personalized content and wellness insights based on your sleep patterns. And don’t worry, your sensitive information is securely protected by LG Shield.

Next up is the “Connect & Cruise” zone, which focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, you can experience LG’s Vision AI mobility concept, an AI-based in-cabin sensing solution that brings greater safety, convenience, and hyper-personalization to the future of mobility. It’s like having your own personal assistant on the road.

When it’s noon, it’s time for work and play. In the “Work & Create” zone, you can get hands-on experience with the LG gram Pro 2-in-1 and see how AI can transform your work experience. Experts will demonstrate how to maximize AI capabilities using the LG CreateBoard, a tool that simplifies generating document-based AI insights and leveraging AI-driven system controls. And in the “Gear up & Game” zone, you’ll discover an AI-optimized gaming environment where you can create a personalized gaming station with LG ThinQ ON. It’s gaming made easy and tailored just for you.

Afternoon is all about rejuvenation and inspiration in the “Inspire & Innovate” zone. Here, you can explore personalized “ambient solutions” that align with your unique lifestyle and tastes. LG’s products can transform your living space into a chic café, a relaxing retreat, or a premium personal cinema. And don’t miss the MX platform, which integrates LG’s innovative appliance hardware and AI technologies to transform your vehicle cabin into a flexible space. It’s like having a home away from home.

Now, let’s curate your evening and elevate your experience in the “Curate & Elevate” zone. This exclusive space combines AI technology with enduring design and customized luxury to elevate every moment at home. You’ll find innovative display products like the LG Signature OLED T, a transparent OLED showcased alongside iconic clear acrylic pieces from Kartell. It’s a perfect blend of technology and aesthetics that will leave you in awe.

And as night falls, get ready to be amazed in the “Dive & Vibe” zone. This zone offers an entertaining exploration of AI-powered sound and music. The new 2025 xboom speakers on display use advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode for the space and mood of the music. It’s like having your own personal DJ.

Finally, in the “Escape & Immerse” zone, you’ll go on a journey of personalized content curation and optimal viewing experiences. Powered by LG’s α11 AI processor and webOS platform, this zone showcases the capabilities of these technologies. You’ll be greeted by a dramatic man cave atmosphere, where you’ll discover a ‘secret door’ to experience the AI of LG TV. From the AI-powered Magic Remote to Voice ID and the cinematic picture and sound quality delivered by the α11 AI processor, it’s a TV experience like no other.

But LG’s booth at CES 2025 isn’t just about showcasing the latest smart life solutions. It’s also a testament to LG’s commitment to sustainability and corporate responsibility. Throughout the booth, you’ll find several trees symbolizing LG’s dedication to ESG (Environmental, Social, and Governance). These trees represent LG’s vision for a sustainable future, including the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy

Background Information

---

About LG:

LG Electronics, headquartered in Seoul, South Korea, is a global technology company for its diverse portfolio of innovative products. With a presence in various industries, including consumer electronics, home appliances, mobile devices, and more, LG is a leader in technological advancements. LG offers a range of laptops and monitors that combine sleek design with advanced features, catering to both personal and professional needs.

  

Latest Articles about LG

Event Info

---

About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

Latest Articles about CES

Technology Explained

---

OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

Latest Articles about OLED