LG introduces 2025 “xboom by will.i.am” Audio Line with AI-Enhanced Sound Features

CES Las Vegas

LG and will.i.am Team Up for a Sonic Revolution

At CES 2025, LG Electronics is turning heads with its fresh lineup of audio products, and it’s all thanks to a collaboration with none other than multi-platinum musician and tech visionary, will.i.am. Say hello to the “xboom by will.i.am” series, a brand-new venture that promises to redefine how we experience sound. This partnership was first teased in early December, and now, at CES, it’s ready to take center stage.

So, what’s the big idea behind this collaboration? LG has brought will.i.am on board as the “Experiential Architect” of the xboom brand. The goal? To create a culture-forward brand that doesn’t just deliver sound but elevates the entire listening experience. With will.i.am’s unique blend of musical expertise and tech-savvy vision, the xboom line aims to set new standards in both audio performance and design.

A Signature Sound Like No Other

Every product in the “xboom by will.i.am” lineup has been professionally tuned by the man himself, resulting in what they call the xboom signature sound. Think of it as a more balanced audio profile with warmer tones—perfect for those who appreciate rich, immersive soundscapes. The design? Compact and playful, reflecting will.i.am’s artistic flair and his deep roots in pop culture.

The lineup features a trio of smart Bluetooth speakers: the xboom Bounce, Grab, and Stage 301. These speakers are not just about looks; they come packed with seamless AI capabilities that elevate your listening experience to a whole new level. Imagine speakers that automatically adjust to the content you’re playing—whether it’s a catchy melody, a thumping beat, or a powerful vocal performance. That’s the magic of AI Sound, and it’s all part of the xboom experience.

Meet the xboom Family

Let’s dive into the lineup, starting with the xboom Bounce. This speaker is a game-changer, boasting built-in, up-bouncing passive radiators that light up and bounce along to the music. It’s not just a pretty face; with dual dome tweeters and a track-type woofer, the Bounce delivers high-frequency stereo sound that envelops you in clarity and depth. Plus, it’s designed for portability, featuring a versatile strap for easy carrying, and it’s tough enough to handle the elements with an IP67 rating.

Next up is the xboom Grab. True to its name, this speaker is made for life on the go. Despite its compact size, it delivers powerful sound thanks to dual passive radiators that create dynamic bass. Whether you’re at a picnic or just chilling in your living room, the Grab can fit right in—standing upright, lying down, or even nestled in your bike’s water bottle cage. With a battery life of up to 20 hours, you won’t have to worry about it cutting out during your favorite jam session.

And for those who want to turn any gathering into a concert, the xboom Stage 301 is your go-to. This robust speaker is optimized for everything from karaoke nights to outdoor parties, featuring a 6.5-inch woofer that packs a punch. With its clever wedge design and built-in handle, you can easily position it anywhere you need. Plus, the replaceable battery offers up to 11 hours of playtime, so the music can keep going.

Buds That Mean Business

Don’t forget about the xboom Buds! These lightweight earbuds utilize graphene drivers to deliver pure, well-balanced sound with rich bass. They’re designed for comfort and stability, featuring ergonomic ear tips that adapt to different ear shapes. With up to 30 hours of listening time when paired with their charging case, and IPX4 water resistance, they’re perfect for both everyday use and more active pursuits.

As will.i.am puts it, “Working with tech and lifestyle innovator, LG, opens the door to and dynamic experiences that speak to a broader community of music enthusiasts.” His vision is clear: to create a culture where music lovers can explore their passion in innovative ways.

What’s Next for xboom?

The “xboom by will.i.am” line marks just the beginning of an exciting journey for LG and will.i.am. Lee Jeong-seok, head of LG’s audio business division, expressed his enthusiasm, stating, “We will continuously aim to elevate every aspect of the listening experience.”

If you’re curious to check out these innovative audio products, they’ll be on display at CES 2025 from January 7-10 at the LG booth (#15004, Las Vegas Convention Center). Get ready to experience sound in a whole new way!

Background Information

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About LG:

LG Electronics, headquartered in Seoul, South Korea, is a global technology company for its diverse portfolio of innovative products. With a presence in various industries, including consumer electronics, home appliances, mobile devices, and more, LG is a leader in technological advancements. LG offers a range of laptops and monitors that combine sleek design with advanced features, catering to both personal and professional needs.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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