Xiaomi is making a bold move into the electric vehicle market, and one of their latest products, the Xiaomi SU7 Ultra, is already turning heads. While it’s still unclear when this vehicle will be available internationally, some surprising details have emerged that even caught the company off guard.
Lei Jun, the founder of Xiaomi, recently revealed that 10% of the pre-orders for the SU7 Ultra were made by women. This is quite interesting considering that the majority of electric vehicle purchases are typically made by men. It seems that women are showing a keen interest in the high-performance electric vehicle market.
What’s even more intriguing is that this isn’t the first time Xiaomi has been surprised by sales data. When they released the Xiaomi SU7, they also saw higher-than-expected numbers among female buyers. In fact, Xiaomi had previously disclosed that 28% of all Xiaomi SU7 owners are women, and projections suggest that this number could reach 40 to 50% in the coming months.
Given the recent data for the SU7 Ultra, it’s highly likely that we’ll see a similar trend with this model as well. It’s worth noting that currently, the sales of the SU7 Ultra are limited to the Chinese market, and there’s no word yet on when it will be launched internationally.
It’s fascinating to see how the electric vehicle market is evolving and attracting a diverse range of consumers. The fact that women are increasingly interested in high-performance electric vehicles is a clear sign that this industry is expanding beyond its traditional boundaries.
As a tech journalist, it’s exciting to witness these shifts in consumer behavior and see companies like Xiaomi adapt and cater to a wider audience. The SU7 Ultra seems to be hitting the mark with its features and performance, attracting not only the typical male buyers but also a significant number of women who are seeking innovation in the electric vehicle space.
While we eagerly await the international release of the Xiaomi SU7 Ultra, it’s clear that the electric vehicle market is becoming more inclusive and diverse. It’s no longer just a male-dominated industry, and that’s a positive step forward for everyone involved.
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