HARMAN introduces Innovative Thai Manufacturing Facility, Paving the Way for Technological Advancements


June 23, 2024 by our News Team

HARMAN, a subsidiary of Samsung Electronics, is building a new manufacturing facility in Thailand to develop connected vehicle products and support the country's economic development strategy.

  • Strategic location within Thailand's Eastern Economic Corridor
  • Ability to scale technology solutions for connected vehicles
  • Aligns with Thailand's economic development strategy and fosters technological advancement


HARMAN, a subsidiary of Samsung Electronics, has started construction on a new manufacturing facility in Thailand. The facility, located near Bangkok in Laem Chabang, will be approximately 47,000 sqm in size and strategically positioned within Thailand’s Eastern Economic Corridor. While the facility will support various automotive business units, its primary focus will be on developing products for HARMAN’s automotive division. The company is known for delivering connected vehicle products that incorporate technology such as Augmented Reality and Artificial Intelligence. The new facility will allow HARMAN to scale these solutions and deliver high-quality in-cabin experiences for consumers. The ceremony was attended by HARMAN Automotive President Christian Sobottka and Thailand Minister of Industry Pimphattra Wichaikul, among others. Sobottka highlighted the benefits of expanding manufacturing in Thailand, including access to a talented workforce and close proximity to OEM partners. The investment aligns with Thailand’s economic development strategy, which aims to foster technological advancement and establish a robust next-generation automotive supply chain. The facility is expected to be completed in Q4 of 2025, with hiring for select roles beginning this fall.

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Background Information


About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

Samsung website  Samsung LinkedIn
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Technology Explained


Augmented Reality: Augmented Reality (AR) is a technology that combines the real world with virtual elements, creating an enhanced and interactive experience. In simpler terms, it is like adding a layer of digital information on top of what we see in the real world. This technology has various applications in the computer industry, making it an exciting and rapidly growing field. One of the most common uses of AR in the computer industry is in gaming. With AR, gamers can immerse themselves in a virtual world and interact with digital objects as if they were real. AR is also being used in education, where students can visualize complex concepts and interact with them in a more engaging way. In the business world, AR is being used for training and simulations, allowing employees to practice real-life scenarios in a safe and controlled environment. Additionally, AR is being integrated into e-commerce, allowing customers to try on products virtually before making a purchase. With its endless possibilities, AR is revolutionizing the computer industry and enhancing our daily lives in

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