AMD Embraces Ryzen AI Branding for Laptop CPUs, Eliminating U, H, or HS Segmentation

AMD simplifies laptop CPU branding by embracing Ryzen AI and eliminating U, H, and HS segmentation, potentially causing confusion for consumers.

Streamlines naming and categorization of mobile SKUs
Reflects AMD's commitment to innovation
Allows for potential higher-end models with HX designation

AMD is making a significant change to its laptop CPUs by embracing the Ryzen AI branding and eliminating the U, H, and HS segmentation. This move aims to simplify the naming and categorization of their mobile SKUs, ranging from 15W to 45W.

According to a report from Weibo, Lenovo’s China manager, AMD will no longer differentiate between the different power levels and will instead use the same name for the 15W, 35W, and 45W variants. This means that the U, H, and HS branding will be abandoned, except for the HX designation, which will be used for higher-end models such as Strix Point and potentially Strix Halo.

The decision to eliminate the U and H series segments is a departure from the long-standing tradition in the industry. Previously, U-series chips had a TDP (Thermal Design Power) of 15-28W, while H series chips ran at 45W and above. The HS products were cTDP variants of H with a 35W TDP. On the other hand, the HX parts were desktop chips repurposed for mobile use with a TDP of 55-75W.

AMD’s Zen 4 mobile family includes the Phoenix lineup, which consists of Ryzen 7040 processors with TDPs of 28W and 35-54W, and the Dragon Range lineup with Ryzen 7045 processors featuring a TDP of 55-74W. Additionally, there are older Zen 3/Zen 2 rebrands. Another Zen 4 lineup called Hawk Point includes the Ryzen 8040 processor with similar base specifications and TDP segments as Phoenix.

With the new Ryzen AI branding, it may become challenging for users to determine the performance level of different Laptops without checking their TDP and specifications. The HX naming will now be limited to the Strix Point/Strix Halo SKUs with a TDP of 35W-45W, which adds another layer of confusion.

While this change aims to simplify the operation and testing processes for AMD, it may require users to pay closer attention when choosing a laptop based on performance requirements. The Ryzen AI branding will undoubtedly create a learning curve for consumers who were accustomed to the previous U, H, and HS segmentation.

AMD’s decision to embrace the Ryzen AI branding for its laptop CPUs reflects the company’s commitment to innovation and streamlining its product lineup. As the mobile computing market continues to evolve, it is essential for manufacturers to adapt and find ways to enhance user experience while maintaining clarity in their product products.

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Background Information

About AMD:

AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

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About Lenovo:

Lenovo, formerly known as "Legend Holdings," is a important global technology company that offers an extensive portfolio of computers, smartphones, servers, and electronic devices. Notably, Lenovo acquired IBM's personal computer division, including the ThinkPad line of laptops, in 2005. With a strong presence in laptops and PCs, Lenovo's products cater to a wide range of consumer and business needs. Committed to innovation and quality, Lenovo delivers reliable and high-performance solutions, making it a significant player in the tech industry.