Intel’s AI-Driven Breakthroughs Illuminate the Olympic Games with Innovation


April 22, 2024 by our News Team

Intel will be the Official Worldwide AI Platform Partner for the Olympic and Paralympic Games Paris 2024, showcasing AI technology and providing an immersive experience for fans, athletes, and viewers.

  • Bringing AI technology to the forefront of the Olympic and Paralympic Games
  • Revolutionizing the fan experience with immersive sports technology
  • Advancements in accessibility for the visually impaired


Intel has announced its plans for the Olympic and Paralympic Games Paris 2024, positioning itself as the Official Worldwide AI Platform Partner. The company aims to bring AI technology to the forefront of the Games, providing innovative experiences for fans, organizers, athletes, and viewers worldwide.

One of the key implementations of AI technology will be an immersive sports experience that allows fans to witness the technology used to measure athletic potential. Additionally, Paris 2024 will be the first Olympics to showcase an end-to-end 8K livestreaming experience, thanks to Intel’s advancements in universal accessibility at selected Olympic and Paralympic facilities.

Intel’s AI applications, powered by Intel processors and software solutions, will be on display in Paris, demonstrating the potential of technology to benefit athletes, coaches, and spectators. The company will create an interactive, AI-powered fan activation that takes spectators on a journey of becoming an Olympic athlete. Leveraging AI built on Intel Xeon processors, Intel’s technology will also drive advancements in accessibility for the visually impaired throughout the Games.

Furthermore, Paris 2024 will utilize Intel Xeon processors to showcase an end-to-end 8K livestreaming experience, revolutionizing the way viewers around the world enjoy Olympic action. Intel’s AI automation will enable broadcasters to deliver more customized digital content to viewers faster than ever before.

To preserve the legacy of the Olympic Games, Intel’s neural object cloning solution will transform video of Olympic collections into 3D digital artifacts. This technology will allow viewers to explore pieces of Olympic history in interactive digital environments.

Intel’s partnership with the Olympic and Paralympic Games has a rich history of innovation, with previous contributions including the adoption of 5G, VR, drones, and AI technology platforms. The company’s collaboration with the International Olympic Committee has enabled the deployment of AI at an unprecedented pace.

The Olympic Games Paris 2024 will take place from July 26 to August 11, 2024, followed by the Paralympic Games from August 28 to September 8. Intel’s commitment to bringing AI Everywhere will undoubtedly create an Olympic experience like never before, embodying the shared commitment to building a better world through sport.

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Background Information


About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

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Technology Explained


Xeon: The Intel Xeon processor is a powerful and reliable processor used in many computer systems. It is a multi-core processor that is designed to handle multiple tasks simultaneously. It is used in servers, workstations, and high-end desktop computers. It is also used in many embedded systems, such as routers and switches. The Xeon processor is known for its high performance and scalability, making it a popular choice for many computer applications. It is also used in many cloud computing applications, as it is capable of handling large amounts of data and providing high levels of performance. The Xeon processor is also used in many scientific and engineering applications, as it is capable of handling complex calculations and simulations.

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