ASUS Introduces Innovative ProArt Display and PC Solutions for NAB Show 2024

Taiwanese tech giant ASUS has announced that it'll showcase its latest technological advancements, including the world's first 8K Mini LED professional monitor, at the NAB Show 2024.

The ProArt Display PA32KCX offers an impressive 8K resolution and exceptional color accuracy, making it a top choice for content creators.
The ProArt Display OLED PA32UCDM features QD-OLED technology, delivering vibrant and accurate colors with 99% coverage of the DCI-P3 color gamut.
ASUS's ProArt Displays come equipped with intuitive and intelligent features for color management, making it easier for creators to achieve accurate and optimized colors.

ASUS has just made an exciting announcement about its participation in the upcoming NAB Show 2024, where it will showcase its latest innovations in content creation technology. The theme of the event is “A Glimpse into Tomorrow’s Tech,” and ASUS is ready to give visitors a hands-on experience with products.

One of the highlights of the ASUS booth will be the ProArt Display PA32KCX, which claims to be the world’s first 8K Mini LED professional monitor. This 32-inch monitor offers an impressive 8K resolution and boasts exceptional color accuracy, covering 97% of the cinema-grade DCI-P3 color gamut. With its 4096-zone Mini LED backlight, it is also well-suited for HDR workflows, supporting multiple HDR metadata formats.

But ASUS doesn’t stop there. The ProArt Display OLED PA32UCDM is another gem in their lineup. This 31.5-inch 4K UHD monitor features QD-OLED technology, delivering vibrant and accurate colors with 99% coverage of the DCI-P3 color gamut. It also offers exceptional HDR experiences with true blacks, 1000 nits of Peak Brightness, and true 10-bit color depth.

ASUS understands the importance of color management for creators, and their ProArt Displays come equipped with intuitive and intelligent features to ensure accurate and optimized colors. The ProArt Calibration tool allows users to calibrate their displays in both SDR and HDR modes, and it works seamlessly with major calibrators and professional hardware calibration software.

In addition to their impressive displays, ASUS is teaming up with Moonshine Studio, a leading XR and virtual production studio, to demonstrate the power of their XR solutions. They will showcase a generative AI and Virtual Desktop Infrastructure (VDI) setup, featuring the compact NUC 13 Extreme as a secure endpoint and Powered by ASUS workstations for exceptional performance.

If you’re attending the NAB Show 2024, don’t miss the ProArt MasterTalks where experienced professionals will share their insights on various industry topics. From 8K video editing workflows to AI integration in virtual production, these talks promise to be informative and inspiring.

Visit ASUS at Booth #C2934 in the Central Hall of the Las Vegas Convention Center to explore their ProArt display and PC solutions for AI, XR, and virtual production. And to sweeten the deal, select ProArt products will be available at up to 25% off for a limited time, along with up to three months of Adobe Creative Cloud.

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Background Information

About Adobe:

Adobe is a software company for its creative software suites, including Photoshop, Illustrator, and Adobe Acrobat. They are widely used by professionals in the design, photography, and publishing industries, and their software plays a crucial role in digital content creation and management.

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About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

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Technology Explained

DCI-P3: DCI-P3 is a color space developed by the Digital Cinema Initiatives (DCI) for use in digital cinema. It is a wide color gamut that is used to accurately represent the colors of digital cinema content. DCI-P3 is used in digital cinema projectors, displays, and other digital cinema equipment. It is also used in the computer industry for color-accurate displays, such as those used in graphic design, photography, and video editing. DCI-P3 is also used in the gaming industry, as it provides a more accurate representation of colors than traditional sRGB color spaces. DCI-P3 is becoming increasingly popular in the computer industry, as it provides a more accurate representation of colors than traditional sRGB color spaces, and is becoming the standard for digital cinema and other high-end displays.

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HDR: High Dynamic Range (HDR) is a technology used to create images and videos with a greater range of luminance levels than what is possible with standard digital imaging. It allows for a greater range of colors and details to be captured in an image, resulting in a more realistic and vibrant look.

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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Peak Brightness: Peak Brightness is a technology that allows monitors to produce very bright images, with more accuracy and contrast than ever before. It is achieved by setting the maximum display level of the monitor to a very high level, creating a more vibrant and realistic picture. In the computer industry, Peak Brightness is mostly used for gaming, professional graphic design, and video production purposes. This is especially helpful when the colors displayed on the monitor need to be exact, such as when creating a logo or fine-tuning artwork for a video game. Peak Brightness also helps in providing a realistic display of the visuals that are being seen on the monitor, making it easier for the user to identify small details. This technology enhances the clarity of the display and brings out the most subtle details in the visuals, allowing the user to experience more immersive visuals than ever before.

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UHD: Ultra High Definition (UHD) is a technology that revolutionizes the quality of digital display with resolutions much higher than standard HD. UHD offers sharper images and higher resolutions in order to provide the user with better clarity and detail. UHD is widely used in gaming, media streaming, and HDTVs, as it offers superior viewing experience. In the computer industry, UHD is used to create high-end visuals for gaming, video conferencing, and streaming of 4K content. UHD also enables users to extend their desktop workspace and multitask better with multiple screens. With UHD, computer users can also enjoy an improved multimedia experience that provides more depth and vivid colors. UHD gives users more options for connecting their monitors and TV displays to their computers for enhanced gaming and streaming experience.