Cherry Xtrfy introduces Complete Lineup of Gaming Gear at CES

CES Las Vegas

Cherry, a brand in the gaming industry, has just announced its largest product launch to date at CES 2024. The lineup includes a range of high-performance gaming peripherals such as keyboards, mice, microphones, and more. This expansion comes after CHERRY’s acquisition of Swedish gaming gear specialist XTRFY in 2023, which marked their entrance into the gaming peripherals market.

“We’ve been hard at work throughout 2023 to build CHERRY XTRFY and develop a new generation of gaming gear under one unified brand. As we enter 2024, we’re thrilled to introduce over 10 new gaming products that will be released in the coming months. With innovations and expansions into new product segments, CHERRY XTRFY is creating a comprehensive range for both professional and casual gamers,” says Joakim Jansson, Head of Product & Portfolio at CHERRY and Managing Director for CHERRY XTRFY.

CHERRY XTRFY has collaborated with professional gamers to ensure that their new products meet the highest standards. They have worked closely with top organizations like Team Vitality, SK Gaming, Heroic, and LNG E-sports, whose players have tested both existing and upcoming products.

One of the highlights of the product launch is the CHERRY XTRFY MX 3.1 keyboard. This powerful gaming keyboard features a high-quality aluminum housing that not only gives it a separateive look but also enhances stability and durability. The keyboard’s damping structure reduces noise and improves typing comfort. When combined with the new CHERRY MX2A switches, the overall typing experience is further enhanced. The MX2A switches are a transformative upgrade to the trusted CHERRY MX switches, offering smoother actuation, improved acoustics, and a lifespan of 100 million keystrokes. The MX 3.1 keyboard will be available in Q2 2024 with an MSRP of $129.

The sixth generation of CHERRY XTRFY mice, the M64 and M68 series, takes gaming performance to a whole new level. These mice have been redesigned based on feedback from elite gamers to provide better grip, control, lower weight, and higher performance. The Pro versions of these mice feature incredibly fast 8000 Hz technology, offering smoother cursor movements and lower click latencies. The M64 and M68 mice will be available in Q2 2024 for $99 (wireless) and $139 (Pro wireless).

CHERRY XTRFY also introduces the M50 series, which includes the M50 and M50 Wireless mice. These mid-range mice feature an ergonomic shape for enhanced comfort and control. The wireless version comes with adjustable RGB illumination and triple connection modes, allowing users to game without compromises. The M50 series will be available in Q2 2024 for $49 and $69 respectively.

In addition to gaming peripherals, CHERRY XTRFY is expanding its microphone portfolio with the Ngale series. This series includes the Ngale X Professional USB & XLR microphone, the Ngale R Premium USB mic, and the Ngale Boom ARM. The Ngale X is designed for studio-grade audio at an affordable price, offering excellent sound quality for both professional and aspiring creators. The Ngale R is a standalone USB microphone with high-quality sound capture capabilities. Both microphones feature single, high-quality capsules with cardioid polar patterns for streaming, voiceovers, and solo recordings. The Ngale Boom Arm provides a robust and flexible stand for easy handling. The Ngale series will be available in Q2 2024 with prices ranging from $109 to $189.

To complete the gaming setup, CHERRY XTRFY is launching a new edition of the GP5 mousepad. The GP5 Amnis Blue edition features new artwork and comes in three different sizes to accommodate different gaming preferences. The GP5 mousepad, trusted by professional gamers, offers a smooth cloth surface for precise and fast-paced gameplay. The GP5 Black will be available for $17 to $37, while the GP5 Amnis Blue will have an MSRP of $21 to $43.

With this extensive product launch, CHERRY XTRFY is solidifying its position as a brand in the gaming peripherals market. Their innovative and high-performance products cater to the needs of both professional and casual gamers, offering a complete range of gaming gear.

Background Information

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About ARM:

ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

  

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About Cherry:

Cherry AG is a German manufacturer of input devices, including keyboards, mice, and trackballs. The company was founded by Walter Lorain Cherry in 1953 in the basement of a restaurant in Highland Park, Illinois, USA. In 1979, the company's headquarters were moved to Auerbach in der Oberpfalz, West Germany. Cherry is known for its high-quality mechanical keyboard switches, which are used by many popular keyboard manufacturers, including Corsair, Razer, and Logitech. Cherry switches are known for their durability, consistency, and tactile feedback. In 2019, Cherry acquired Xtrfy, a Swedish manufacturer of gaming mice and keyboards. Xtrfy was founded in 2013 and is known for its lightweight and ergonomic mice. The acquisition of Xtrfy allowed Cherry to expand its product portfolio and enter the growing gaming market.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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