Get ready for more Roblox ads! Google partnership brings the reason.

Roblox players, get ready to see even more ads on the platform as the company has announced a new partnership with Google. This collaboration will bring new advertising systems to Roblox.

One of the new ad campaigns that will be introduced is called “Rewarded Video,” which aims to reward players who watch certain ad videos. This move is part of Roblox’s plan to integrate more advertising into its platform and increase revenue.

So, how does it work? Players will be presented with a video ad that lasts up to 30 seconds. To receive the reward, they must watch the entire video in full screen. The type of reward will vary depending on the in-game actions being performed.

In a recent blog post, Roblox stated, “Adding Google Ad Manager to Roblox’s technology stack allows us to quickly scale our immersive advertising formats to reach buyers where they purchase their media. In the coming weeks, brands can easily expand their video ad purchases to include our new rewarded video ad format, reaching their key audiences, including the tens of millions of daily active Gen Z users on Roblox.”

With over 85 million daily active players, Roblox provides a massive platform for brands to reach a wide audience, especially those focused on this niche.

We can expect to see more ad formats rolling out on the platform in the coming months, offering advertisers new ways to showcase their products and users more exposure to ads.

Background Information

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About Google:

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