ASUS Launches Signature Edition Zenbook Series with a Focus on Tangible Design

ASUS introduces Nature-Inspired Zenbook Series in Milan

Today, ASUS took center stage at the “Design You Can Feel” exhibition in Milan, unveiling a stunning new chapter in its Zenbook saga. The tech giant introduced a signature edition series that transforms the beloved Zenbook into a canvas reflecting the breathtaking beauty of our planet. With four unique finishes inspired by nature’s landscapes, this release not only showcases high-performance technology but also reaffirms ASUS’s commitment to sustainable design.

Signature Edition Series: Nature’s Elements Come to Life

Imagine a laptop that tells a story—this is precisely what the new Zenbook series aims to achieve. Each model is a tribute to nature’s mesmerizing elements, crafted using ASUS’s Ceraluminum technology. This innovative material blends the lightweight properties of aluminium with the durability of ceramic, resulting in a finish that’s as tough as it is beautiful.

Let’s take a closer look at the four stunning finishes:

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Geldingadalir, Iceland – Obsidian Black:

Inspired by Iceland’s dramatic volcanic landscapes, this finish combines matte and glossy textures. Using precision laser sintering, it mimics the flow of cooling lava, capturing the raw energy and tranquility of fire-forged terrain.

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Pamukkale, Turkey – Pamukkale White:

Drawing from the serene beauty of cascading terraces, this variant features dual golden sheens. Advanced CNC diamond cutting refines every curve, echoing the dance between flowing water and solid rock.

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Wadi Rum, Jordan – Terra Mocha:

Reflecting the rugged elegance of sandstone cliffs, this edition showcases a rosette-like pattern, achieved solely through ASUS’s proprietary ceramization technology. The tactile finish celebrates the harmony between nature’s unpredictability and modern engineering.

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Vaadhoo Island, Maldives – Luminous Blue:

Inspired by the enchanting glow of bioluminescent shores, this finish employs calibrated laser-induced oxidation to create a stunning interplay of light and texture. It’s like holding a piece of the ocean’s magic in your hands.

Each device in this series is more than just a pretty face; it embodies ASUS’s dedication to sustainability. From the Laptops to the eco-friendly sleeves, every detail is crafted with care. The sleeve, made from Kvadrat Febrik’s Arda textile, is not only stylish but also minimizes environmental impact by using innovative techniques that significantly reduce water consumption.

Ceraluminum: A Sustainable Revolution

At the heart of these signature editions is the patented Ceraluminum technology. This game-changing material redefines what we expect from durability and sustainability. Picture a laptop that’s lighter than traditional models but boasts a fracture toughness ten times greater than standard ceramic.

What does this mean for you?

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Unrivaled Durability:

The ceramic-like finish is not just for looks; it offers exceptional scratch resistance and long-lasting resilience.

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Unique Aesthetics:

Each device showcases its own separateive pattern, celebrating the diversity of nature.

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Sustainable Manufacturing:

Ceraluminum is 100% recyclable, steering clear of traditional chemical processes and making it an environmentally responsible choice.

This breakthrough not only enhances the premium look of the Zenbook series but also reinforces ASUS’s commitment to eco-friendly innovation.

Zenbook: Where Art Meets Engineering

Designed for the modern professional, the Zenbook is the perfect blend of form and function. Built with the robust internals of the Zenbook S14 Copilot+ PC, it’s engineered to boost your productivity in style.

Here’s what you can expect:

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Ultra-Thin, High-Performance Design:

Its sleek chassis is not just eye-catching; it’s also incredibly portable. Plus, the integrated vapor chamber cooling system ensures top performance, even during intense tasks.

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User-Centric Experience:

With a dedicated Windows Copilot key and an expansive 16:10 touchpad, multitasking has never been easier. The vibrant 3K 120 Hz ASUS Lumina OLED display brings your visuals to life, while the HARMAN Kardon-certified audio system immerses you in rich sound.

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Next-Generation Power:

Powered by the latest AI-enabled Intel Core Ultra processor paired with Intel Arc graphics, along with up to 32 GB of memory and a 1 TB PCIe 4.0 SSD, the Zenbook promises swift performance and reliable multitasking—all in a whisper-quiet environment.

In short, this laptop isn’t just a tool; it transforms everyday computing into a sensory-rich experience.

An Immersive Experience Awaits at the Exhibition

The “Design You Can Feel” exhibition in Milan invites you to dive into an immersive journey where technology, craftsmanship, and nature intersect. With interactive installations by Studio INI, you can experience the tactile beauty of Ceraluminum and the refined elegance of the signature edition Zenbook series firsthand.

This showcase reinforces ASUS’s commitment to creating products that resonate emotionally, perform flawlessly, and set new standards in sustainable innovation.

Curious to learn more about this captivating exhibition? Stay tuned for updates on the release date for the ASUS Zenbook Ceraluminum Signature Edition and get ready to experience design that truly feels like nature.

Background Information

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About ASUS:

ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

  

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About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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Technology Explained

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.

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SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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