Samsung Display’s OCF Dominates MWC25 Spotlight with Striking Brightness and Design Breakthroughs

Mobile World Congress

Samsung Display is stirring up the tech world with its next-generation OLED technology, and they’re ready to show it off at the Mobile World Congress 2025 (MWC25) on March 3. This new OLED technology boasts an impressive maximum brightness of 5,000 nits, which is sure to catch the attention of consumers and industry insiders alike.

So, what’s the secret behind this ultra-high brightness OLED? It’s all thanks to Samsung Display’s polarizer-less display, also known as on-cell film (OCF) technology. They were the first to commercialize this innovation, and it’s not hard to see why. Not only does it enhance outdoor visibility, but it also reduces power consumption, giving designers more flexibility when it comes to creating sleek and stylish devices.

In fact, OCF technology has already been successfully applied to foldable smartphones, and now Samsung Display is taking it a step further. They’re using OCF technology in a bar-type smartphone and even a rollable laptop. Customers are recognizing the value of this display technology, and it’s clear that OCF meets their needs for low power consumption, eco-friendliness, augmented brightness, and slim and light designs.

Joohyung Lee, Head of Mobile Display Business at Samsung Display, is excited about the potential of OCF technology. He says, “By aligning with these requirements, we are excited to introduce the concept ‘L.E.A.D., The Next Wave of Display,’ at MWC25, showcasing a direction for next-generation displays that will captivate both consumers and clients.”

At MWC25, Samsung Display will be exhibiting an OCF OLED panel with a Peak Brightness of 5,000 nits. To put that into perspective, this level of brightness is achieved when the on-pixel ratio (OPR) is at 10%. Even in everyday environments like watching movies, this panel can deliver an impressive brightness of over 3,000 nits. That’s more than 1.5 times brighter than recently launched premium smartphone OLEDs, all while maintaining the same power consumption.

One of the key advantages of OCF technology is that it eliminates the need for a polarizer, which is an opaque plastic sheet that can reduce visibility. By removing the polarizer, Samsung Display has been able to cut the brightness loss in half compared to conventional OLED panels. This means that the display can maintain the same level of brightness while using only about 63% of the energy that most panels typically consume.

Not only does the removal of the polarizer improve brightness and energy efficiency, but it also contributes to the reduced thickness of the panel. OCF-applied panels can be up to 20% slimmer than conventional OLED panels. This slimness opens up new possibilities for panel design, making devices more durable and improving visibility. It even enables the creation of innovative form factors like Slidables and Rollables. You’ll be able to see these remarkably slim panels with OCF technology firsthand at MWC25.

It’s clear that OCF technology is emerging as a premium display solution, and it’s perfectly suited for the AI era we’re living in. With on-device AI becoming more prevalent, high-performance computing tasks are consuming significant power. Consumers are demanding technology that can enhance performance while reducing power consumption, and OCF technology fits the bill. It was first applied to foldable smartphones with the Galaxy Z Fold 3 in 2021, and now it’s being expanded to bar-type smartphones, solidifying its role in the future of display technology.

Joohyung Lee is confident that Samsung Display will continue to lead the way with innovative technology like OCF. He says, “Samsung Display will continue to advance its differentiated leadership through innovative technology such as OCF to meet the demands of the AI era.”

So, get ready to be wowed by Samsung Display’s OCF technology at MWC25. It’s a display innovation that’s sure to make a lasting impression on consumers and industry professionals alike.

Background Information

---

About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

Latest Articles about Samsung

Event Info

---

About Mobile World Congress:

Mobile World Congress (MWC) is a globally recognized and influential annual event held primarily in Barcelona, Spain, but with some editions in other locations. As one of the largest gatherings in the mobile and telecommunications industry, MWC attracts a diverse array of participants, including mobile device manufacturers, telecommunications companies, software developers, and tech enthusiasts. It serves as a critical platform for unveiling the latest mobile technologies, smartphones, network infrastructure, and innovations, often featuring major product launches and announcements.

  

Latest Articles about Mobile World Congress

Technology Explained

---

OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

Latest Articles about OLED

---

Peak Brightness: Peak Brightness is a technology that allows monitors to produce very bright images, with more accuracy and contrast than ever before. It is achieved by setting the maximum display level of the monitor to a very high level, creating a more vibrant and realistic picture. In the computer industry, Peak Brightness is mostly used for gaming, professional graphic design, and video production purposes. This is especially helpful when the colors displayed on the monitor need to be exact, such as when creating a logo or fine-tuning artwork for a video game. Peak Brightness also helps in providing a realistic display of the visuals that are being seen on the monitor, making it easier for the user to identify small details. This technology enhances the clarity of the display and brings out the most subtle details in the visuals, allowing the user to experience more immersive visuals than ever before.

Latest Articles about Peak Brightness