NAND Flash production cuts are causing prices to rise for wafers and client SSDs, while enterprise SSD prices are expected to hold steady, and eMMC and UFS prices remain stable due to increased demand.
- Stabilizing NAND Flash prices by second quarter of 2025
- Stable eMMC and UFS prices despite projected rise in NAND Flash wafer prices
- Resurgence in enterprise SSD demand and interest in high-end wafer products
NAND Flash Production Cuts: What’s Happening?
If you’ve been keeping an eye on the tech world, you might have noticed some buzz around NAND Flash suppliers scaling back production as we headed into the fourth quarter of 2024. According to TrendForce, those changes are starting to ripple through the industry, and it’s worth paying attention to how this might affect your devices. With the specter of potential U.S. tariff increases looming, consumer electronics brands have kicked their production into high gear, which is ramping up demand even further. It’s a classic case of supply and demand, and right now, we’re in the thick of it.
The Price is Right? Not Quite Yet
As we look ahead, it seems that NAND Flash prices are on the cusp of stabilizing by the second quarter of 2025. But hold on—this doesn’t mean that prices are dropping. In fact, we’re expecting to see a rise in prices for wafers and client SSDs. Specifically, client SSD prices are projected to climb between 3% and 8%, while enterprise SSD prices are likely to hold steady.
Why is this happening? Well, after a stretch of three consecutive quarters where inventory was depleted, demand for client SSDs is bouncing back. Original Equipment Manufacturers (OEMs) are ramping up production again, especially with the impending end of support for Windows 10 and the launch of new-generation CPUs. It’s like a perfect storm of demand that’s pushing prices up. Plus, the DeepSeek effect is stirring up edge AI adoption, further driving the need for high-performance storage solutions.
What About Enterprise SSDs?
In North America, things are a bit of a mixed bag. While server brand orders haven’t been as robust as expected, cloud service providers (CSPs) are stepping up their game, especially with nVidia’s Blackwell platform rolling out. This means enterprise SSD orders could see a slight uptick in the second quarter.
On the flip side, some vendors took a bold step in Q1, slashing prices on PCIe 4.0 SSDs by over 20% to clear out inventory. This strategy has led to some adjustments in supply, which is helping to stabilize prices. So, while enterprise SSD contract prices are expected to hold steady, it’s a bit of a balancing act as the market recalibrates.
eMMC and UFS: Holding Steady
Now let’s talk about eMMC and UFS prices. Interestingly, they’re staying relatively stable, even as NAND Flash wafer prices are projected to rise by 10% to 15%. TrendForce predicts that shipments of smart TVs, Tablets, and Chromebooks will see an uptick in Q2, which is great news for eMMC orders. The demand for mid-to-low-end smartphones in emerging markets and China’s subsidy policies are also playing a role here.
However, it’s not all sunshine and rainbows. The previous oversupply and subsequent price drops pushed NAND Flash makers into the red, prompting them to cut production to restore balance. To get back into the black, suppliers have raised wafer prices, which means module makers are feeling the pinch and can’t compete with the low prices they once enjoyed. This dynamic is helping to ease pricing pressure on the original suppliers, keeping eMMC contract prices flat for now.
Looking Ahead: The Wafer Market
In the NAND Flash wafer market, we’re seeing signs of life as inventory restocking gets underway. Both module makers and OEMs are stepping up their procurement efforts, and the resurgence in enterprise SSD demand is generating interest in high-end wafer products. With production cuts and new pricing strategies in play, we can expect NAND Flash wafer contract prices to rise by 10% to 15% in Q2.
So, what does this all mean for you? If you’re in the market for new tech gear, it might be wise to keep an eye on these trends. The balance between supply and demand is shifting, and while prices may stabilize, they’re not necessarily going to drop anytime soon. It’s a fascinating time in the tech landscape, and we’ll be watching closely to see how these developments unfold.

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Background Information
About nVidia:
NVIDIA has firmly established itself as a leader in the realm of client computing, continuously pushing the boundaries of innovation in graphics and AI technologies. With a deep commitment to enhancing user experiences, NVIDIA's client computing business focuses on delivering solutions that power everything from gaming and creative workloads to enterprise applications. for its GeForce graphics cards, the company has redefined high-performance gaming, setting industry standards for realistic visuals, fluid frame rates, and immersive experiences. Complementing its gaming expertise, NVIDIA's Quadro and NVIDIA RTX graphics cards cater to professionals in design, content creation, and scientific fields, enabling real-time ray tracing and AI-driven workflows that elevate productivity and creativity to unprecedented heights. By seamlessly integrating graphics, AI, and software, NVIDIA continues to shape the landscape of client computing, fostering innovation and immersive interactions in a rapidly evolving digital world.Latest Articles about nVidia
Technology Explained
Blackwell: Blackwell is an AI computing architecture designed to supercharge tasks like training large language models. These powerful GPUs boast features like a next-gen Transformer Engine and support for lower-precision calculations, enabling them to handle complex AI workloads significantly faster and more efficiently than before. While aimed at data centers, the innovations within Blackwell are expected to influence consumer graphics cards as well
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NAND: NAND technology is a type of non-volatile memory that is used in many computer applications. It is a type of flash memory that is used to store data in a non-volatile manner, meaning that the data is not lost when the power is turned off. NAND technology is used in many computer applications, such as solid-state drives, USB flash drives, digital cameras, and memory cards. It is also used in many embedded systems, such as cell phones, tablets, and other consumer electronics. NAND technology is a reliable and cost-effective way to store data, making it a popular choice for many computer applications.
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PCIe: PCIe (Peripheral Component Interconnect Express) is a high-speed serial computer expansion bus standard for connecting components such as graphics cards, sound cards, and network cards to a motherboard. It is the most widely used interface in the computer industry today, and is used in both desktop and laptop computers. PCIe is capable of providing up to 16 times the bandwidth of the older PCI standard, allowing for faster data transfer speeds and improved performance. It is also used in a variety of other applications, such as storage, networking, and communications. PCIe is an essential component of modern computing, and its applications are only expected to grow in the future.
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SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation
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