JBL powers SXSW 2025, delivering immersive experiences and live performances in Austin’s week.

JBL, the brand in portable speakers, is making its mark at SXSW 2025 with a mission to bring people together through the power of music. With their “MADE to be HEARD” campaign, JBL is continuing to innovate and enhance the way we experience music in different environments.

As the exclusive audio partner of SXSW, JBL is hosting a series of exciting events that will bring immersive sound to every corner of Austin. They have partnered with Rolling Stone for their Future of Music showcase, organized campus activations, and will be hosting a forward-thinking panel at the conference. This lineup of events sets the stage for a new era of listening, featuring top talent like esports champion Cody “Clix” Conrod, breakout DJ and producer XANDRA, actress and recording artist Sky Katz, genre-defying artist NSQK, and rising R&B star Laila!. Lifestyle creators such as content creator Chris Olsen, influencer and photographer David Suh, Love Island’s Kyra Green, and more will also be joining the lineup to help fuel the soundtrack to SXSW. To learn more about JBL’s experiences at SXSW, visit jbl.com/SXSW2025.

Chris Epple, HARMAN Vice President of Marketing, Americas, expressed his excitement about JBL’s partnership with SXSW and Rolling Stone, stating that it is the perfect synergy of music, technology, and culture. He believes that being present at the festival is crucial for engaging with consumers in environments where the future of sound and audio is discovered and discussed. SXSW provides JBL with a vibrant stage to showcase their leadership in audio innovation and authentically interact with their audience.

One of the highlights of JBL’s presence at SXSW is their partnership with Rolling Stone for the Future of Music showcase. This collaboration combines the powers of technology and creativity to showcase the future of music and spotlight top artists on the rise. Through this partnership, JBL and Rolling Stone aim to redefine what music can be and bring people of different backgrounds and music interests together through the power of live performance.

Another exciting event is the JBL Sound Bodega at SXSW, which takes over 3TEN at Austin City Limits Live. This immersive corner store experience features live music, artist interviews, giveaways, and unique activations. Guests can play to win products, grab custom festival essentials, and enjoy daily performances and experiences. Artists like NSQK and Laila! will be bringing their unique sounds to the JBL Sound Bodega, showcasing their genre-bending and boundary-pushing music.

JBL is also connecting with the next generation of innovators through their JBL Campus activation at Victory Lap, a hub for University of Texas at Austin students. This event features live performances by breakout band West 22nd, a house DJ, and XANDRA. Students can also test-drive JBL products while enjoying poppi, the Austin-based, better-for-you soda. JBL’s presence on campuses and at gatherings reaffirms their commitment to meeting audiences where they are and bringing people together to socialize and explore the power of audio.

To add depth to their SXSW presence, JBL is convening a panel of innovators who exemplify today’s dynamic creator economy. The panel features Cody “Clix” Conrod, a top esports creator and influencer, and XANDRA, a rising DJ and digital personality. The conversation will explore how brands and creators can forge authentic relationships that drive engagement and value. This dialogue reflects JBL’s approach to audio and culture, which focuses on amplifying messages, enhancing reach, and bringing communities closer.

With a lineup of events that cater to music lovers, tech enthusiasts, and cultural enthusiasts alike, JBL is shaping the future of sound one event, one performance, and one listener at a time. Don’t miss out on the opportunity to experience firsthand how JBL is transforming music moments into community. Visit JBL.com and follow @JBLAudio on social channels for more details. And make sure to secure your spot at The Victory Lap by visiting jblcampusaustin.com before space runs out.

Background Information

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About JBL:

JBL, or James B. Lansing Sound, Incorporated, is an American company that was founded in 1946. The company's headquarters are located in Los Angeles, California. JBL is a brand in the audio industry, known for its high-quality audio equipment, including speakers, headphones, and professional audio systems

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