Sony’s triumphant comeback at ISE 2025 introduces the future of interconnected encounters.

Sony is making a big splash at ISE, the AV industry’s premier event, with its latest lineup of products and solutions. From retail to corporate to education, Sony has something for everyone. And they’re not just showcasing their existing technology—they’re also introducing exciting new updates and features.

At their booth in Hall 3, Booth 3E300, Sony is inviting visitors to explore their products and meet with industry experts. They’ve even set up dedicated areas that simulate different environments, like a mock retail store, a virtual production studio, and a content creation hub. It’s a chance for attendees to see firsthand how Sony is revolutionizing the AV industry.

One of the highlights of Sony’s booth is their commitment to sustainability. They’re showcasing their Making it, Moving it, Using it, and Re-using it initiative, which is part of their wider Sony Road to Zero plan. It’s all about creating a brighter future for the AV industry and the planet as a whole.

Let’s dive into some of the specific products and solutions that Sony is featuring at ISE.

For retailers, Sony understands the importance of creating immersive shopping experiences. They’ve conducted extensive research and found that there’s a gap between what retailers prioritize and what consumers expect. To bridge that gap, Sony is showcasing their BRAVIA BZ40L and BZ30J series of Professional Displays, which are designed with sustainability and technology in mind. These displays offer incredible picture quality and mitigate reflections, even in challenging lighting conditions. Plus, they’re made from recycled materials and feature energy-efficient components.

In the corporate world, sustainability is also a top priority. Sony’s survey revealed that 8 out of 10 businesses are willing to pay more for AV products that are sustainably made or energy-efficient. That’s why Sony is highlighting their BRAVIA BZ-L range, which includes sustainable meeting room solutions. They’re also showcasing their TEOS Workspace Solution and corporate partner integrations for control systems, workspace solutions, and UC hardware. And let’s not forget about their business laser projectors, like the VPL-PHZ61 and VPL-FHZ85.

Education is another area where Sony is making a big impact. They’ve developed advanced solutions that transform teaching and hybrid learning, making lessons more engaging for both teachers and students. At ISE, they’re showcasing their Ver. 3.0 firmware update for the SRG-A40 and SRG-A12 cameras, which feature AI PTZ Auto Framing. This update includes new functions like Fixed Angle Position and Tracking Range, allowing for better framing experiences. Visitors can also check out Sony’s 4K pan-tilt-zoom cameras, including the SRG-X40UH.

But that’s not all. Sony is also debuting a dedicated content production hub at ISE. Whether it’s streaming live events or creating high-impact commercial content, Sony has solutions that meet the needs of organizations looking to elevate their brands. They’re showcasing their AI-based camera solutions, like the PTZ auto framing BRC-AM7 camera and PXW-Z200, which offer AI-powered technology and flagship image quality. And for production workflows, Sony has the XVS-G1 live production switcher and the M2L-X switcher, which can be managed and distributed through their Ci Media Cloud Platform.

Of course, sustainability is at the forefront of Sony’s initiatives. They’re implementing their “Road to Zero” plan, which aims to reduce their environmental footprint to zero by 2050. As part of this plan, they’ve set medium-term targets for 2021 to 2025. They’re also using their own recycled plastic, SORPLAS, in their BRAVIA BZ-L series. And in recognition of their sustainability efforts, Sony Europe was awarded the EcoVadis Gold medal.

If you’re attending ISE, be sure to visit Sony’s booth and see all the exciting products and solutions they have to offer. And don’t miss their presentation on how they’re supporting customers and the AV residential industry in a sustainable-focused world. It’s clear that Sony is leading the way in innovation, sustainability, and creating connected experiences.

Background Information

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About Sony:

Sony Corporation, a global conglomerate for its diverse range of innovative consumer electronics and entertainment products, has also made significant strides in the realm of computer products. Leveraging its expertise in engineering and technology, Sony has introduced laptops, tablets, and accessories that blend sleek design with robust performance. These computer products bear the hallmark of Sony's commitment to quality and innovation, catering to both casual users and professionals seeking powerful computing solutions. With a history of pushing technological boundaries, Sony's computer products showcase its dedication to creating devices that seamlessly integrate into modern lifestyle

  

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