Samsung Display’s OCF Innovations Highlighted at MWC25 Event

Mobile World Congress

Samsung’s Bright Future at MWC25

Samsung Display is gearing up to make waves at the upcoming Mobile World Congress 2025 (MWC25) on March 3, and they’re bringing something truly eye-catching: their next-generation OLED technology. Imagine a display that boasts a jaw-dropping maximum brightness of 5,000 nits. Yes, you read that right—this is brightness that can stand up to the sun.

A Game-Changer in Display Technology

So, what’s behind this dazzling brightness? It’s all thanks to a innovation known as on-cell film (OCF) technology. Samsung Display was the first to commercialize this polarizer-less display, which not only enhances outdoor visibility but also trims down power consumption. This means your devices can be sleeker and more efficient without sacrificing performance.

You might be wondering, how does this translate into real-world applications? Well, OCF technology is making its way into various devices, from bar-type smartphones to rollable Laptops—following its success in the foldable smartphone arena. Joohyung Lee, the Head of Mobile Display Business at Samsung Display, puts it succinctly: “OCF technology meets the needs of L.E.A.D.—that’s Low Power Consumption, Eco-friendliness, Augmented Brightness, and Designed to be Slim and Light.” This is not just tech jargon; it’s a glimpse into the future of displays that are set to wow both consumers and businesses alike.

Breaking New Ground with Brightness

At MWC25, Samsung plans to showcase an OCF OLED panel that can hit that incredible Peak Brightness of 5,000 nits. To put that into perspective, this level of brightness is achievable when the on-pixel ratio (OPR)—which measures the percentage of active pixels on the screen—is at just 10%. Even in everyday scenarios, like binge-watching your favorite series, you can expect brightness levels exceeding 3,000 nits. That’s about 1.5 times brighter than many of the premium smartphone OLEDs currently on the market, all while using the same amount of power.

Let’s talk about the role of the polarizer for a moment. Traditionally, this opaque plastic sheet helps prevent reflections from external light, but it comes at a cost—it can cut brightness by over 50%. Samsung Display has tackled this issue head-on, pioneering a panel-stacking structure that eliminates the need for a polarizer. This means brightness loss is halved compared to conventional OLED panels, allowing for a more vivid display while consuming only about 63% of the energy that most panels typically use.

Slimmer, Sleeker, and Smarter

The benefits don’t stop there. The removal of the polarizer is a game-changer for the thickness of the panel. OCF technology enables displays to be up to 20% slimmer than traditional OLED panels. This slim design not only enhances durability and visibility but also opens the door to innovative form factors like Slidables and Rollables. Attendees at MWC25 will get a firsthand look at these remarkably sleek panels, which are sure to turn heads.

In a world increasingly powered by on-device AI and high-performance computing, the demand for technology that boosts performance while minimizing power consumption has never been higher. OCF technology made its debut in foldable smartphones with the Galaxy Z Fold 3 in 2021, and now it’s expanding its reach to bar-type smartphones, solidifying its place in the future of display tech.

Looking Ahead

As Joohyung Lee aptly stated, “Samsung Display will continue to advance its differentiated leadership through innovative technology such as OCF to meet the demands of the AI era.” With these advancements, Samsung is not just keeping up with the times; they’re setting the pace for what’s next in the world of displays. So, if you’re as excited as we are about the future of tech, keep an eye on Samsung’s showcase at MWC25—it’s bound to be illuminating!

Background Information

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About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

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Event Info

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About Mobile World Congress:

Mobile World Congress (MWC) is a globally recognized and influential annual event held primarily in Barcelona, Spain, but with some editions in other locations. As one of the largest gatherings in the mobile and telecommunications industry, MWC attracts a diverse array of participants, including mobile device manufacturers, telecommunications companies, software developers, and tech enthusiasts. It serves as a critical platform for unveiling the latest mobile technologies, smartphones, network infrastructure, and innovations, often featuring major product launches and announcements.

  

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Technology Explained

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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Peak Brightness: Peak Brightness is a technology that allows monitors to produce very bright images, with more accuracy and contrast than ever before. It is achieved by setting the maximum display level of the monitor to a very high level, creating a more vibrant and realistic picture. In the computer industry, Peak Brightness is mostly used for gaming, professional graphic design, and video production purposes. This is especially helpful when the colors displayed on the monitor need to be exact, such as when creating a logo or fine-tuning artwork for a video game. Peak Brightness also helps in providing a realistic display of the visuals that are being seen on the monitor, making it easier for the user to identify small details. This technology enhances the clarity of the display and brings out the most subtle details in the visuals, allowing the user to experience more immersive visuals than ever before.

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