Meta aims to join the race of humanoid robots, blending Wired and The Verge styles.


February 14, 2025 by our News Team

Meta, formerly known as Facebook, is reportedly planning a major long-term investment in humanoid robots, led by a seasoned executive, despite concerns about their track record in hardware ventures and competition from established players.

  • Meta has a history of making bold investments in various fields.
  • The company is establishing a new division led by a seasoned executive to tackle the challenge of creating humanoid robots.
  • Meta is actively discussing potential partnerships with established players in the market.


Meta, formerly known as Facebook, is no stranger to making bold investments in various fields. From the Metaverse to artificial intelligence, the company seems to always have its sights set on the future. And now, rumors suggest that Meta may be gearing up for a major long-term investment in humanoid robots.

Creating humanoid robots is no easy feat. These futuristic machines need to replicate human actions and behaviors as closely as possible, which is easier said than done. They require complex hardware and software, not to mention significant financial investments to ensure a high-quality end product. And let’s not forget the challenge of imbuing these robots with the ability to display human emotions, a task that remains elusive even in virtual environments.

To tackle this ambitious endeavor, Meta is reportedly establishing a new division within the company. This division will be led by Marc Whitten, a seasoned executive who has held important positions at Amazon, Sonos, and Microsoft. Whitten was also instrumental in founding Microsoft’s XBOX division, so he certainly knows a thing or two about venturing into uncharted territories.

While Meta’s interest in humanoid robots is exciting, it also raises some concerns among investors. Historically, Meta hasn’t had the best track record when it comes to hardware ventures, despite its success in creating virtual platforms. Additionally, the company has had its fair share of failed investments, such as its ambitious foray into the Metaverse, which, although not completely dead, is far from being a thriving technology.

Nevertheless, Meta seems undeterred by the challenges and is reportedly in active discussions with two companies, Unitree Robotics and Figure AI Inc., for potential partnerships in the future. It’s worth noting that Meta is entering a market that is already fiercely competitive, with established players like Tesla and Boston Dynamics having made significant investments in humanoid robots for years.

As we ponder Meta’s latest move, it’s hard not to wonder about the potential applications of humanoid robots. Will they assist us in our daily tasks, revolutionize industries like healthcare and manufacturing, or become our companions in an increasingly digital world? Only time will tell.

In the meantime, we’ll be eagerly watching as Meta embarks on this new adventure. Will they overcome the challenges and deliver humanoid robots? Or will this investment join the ranks of their past missteps? One thing’s for sure: the future of robotics just got a lot more interesting.

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