JBL Amplifies SXSW 2025: Unveiling Next-Gen Flip 7 and Charge 6, Elevating Music and Innovation.

Hey there, music lovers! Get ready to have your minds blown because JBL, the ultimate portable speaker brand, is making its way to SXSW 2025 with a mission to transform music moments into unforgettable community experiences. They’re all about bringing people together to play, socialize, and explore through the power of audio. And let me tell you, they’re doing it in style.

Under their “MADE to be HEARD” campaign, JBL is unveiling the latest and greatest versions of their beloved speakers, the Flip 7 and Charge 6. These bad boys are not your average portable speakers. They’re packed with audio innovations like the new AI Sound Boost technology, which takes your listening experience to a whole new level. By using AI-edge computing to analyze the music signal in real time, the Flip 7 and Charge 6 optimize the speaker’s performance for maximum dynamic range, power, bass, and overall loudness, all while reducing distortion. Talk about mind-blowing!

But that’s not all. JBL is also the exclusive audio partner of SXSW, the biggest convergence of music, tech, entertainment, and culture. They’re bringing immersive sound to every corner of Austin with a lineup of show-stopping events. From partnering with Rolling Stone’s Future of Music showcase to hosting campus activations and thought-provoking panels, JBL is setting the stage for a new era of listening.

And let me tell you about the talent they’ve got lined up. We’re talking about esports champion Cody “Clix” Conrod, breakout DJ and producer XANDRA, actress and recording artist Sky Katz, genre-defying artist NSQK, and rising R&B star Laila!, just to name a few. These incredible artists, along with lifestyle creators like content creator Chris Olsen and influencer and photographer David Suh, are all coming together to fuel the soundtrack to SXSW. It’s going to be an experience like no other.

But wait, there’s more! JBL is teaming up with Rolling Stone, another legendary champion of musical expression, to showcase the Future of Music. This partnership is all about combining technology and creativity to spotlight the top artists on the rise. They’re bringing fans, influencers, and media together to witness the future of music right before their eyes. It’s going to be extraordinary.

And let’s not forget about the JBL Sound Bodega at SXSW. They’re taking over 3TEN at Austin City Limits Live with an immersive, Austin-inspired corner store experience. You can expect live music, artist interviews, giveaways, and unique activations. It’s the perfect place to celebrate the launch of the Flip 7 and Charge 6 speakers. You can be among the first to experience the latest in JBL’s portable line of speakers. Plus, there will be daily performances and experiences that you won’t want to miss.

Speaking of performances, you’ll definitely want to catch NSQK and Laila! on the JBL Sound Bodega stage. NSQK is known for fusing alternative R&B, electronic, and Latin influences to create a futuristic sound that pushes sonic boundaries. And Laila! is a breakout singer-songwriter whose raw emotion, dynamic vocal range, and blend of neo-soul, pop, and jazz make her one of R&B’s most compelling rising voices. Trust me, you won’t be disappointed.

Now, let’s talk about the stars of the show—the Flip 7 and Charge 6. JBL has redesigned these fan-favorite speakers to be “MADE to be HEARD.” They’ve taken decades of expertise and consumer feedback to create advanced acoustics, improved durability, and extended battery life. And let’s not forget about the AI Sound Boost technology that optimizes audio in real-time. Whether you’re having an outdoor party, a late-night study session, or a sunrise workout, these speakers deliver the full-range audio experiences that loyal JBL fans expect. You can pre-order the Flip 7 and Charge 6 starting March 10, and they’ll officially hit the market on April 6, 2025. The Flip 7 is priced at $149 and the Charge 6 at $199. JBL is once again setting the standard for portable audio that moves with life’s rhythms.

But JBL isn’t just about the music. They’re also connecting with the next generation of innovators at the JBL Campus Activation at The Victory Lap. This is where the University of Texas at Austin students come together to shape tomorrow’s culture. You can expect live performances from West 22nd, a homegrown breakout band, a house DJ to fuel the scene, and a closing set by XANDRA. And of course, you’ll have the chance to test-drive the new Flip 7 and Charge 6 speakers while sipping on the refreshing flavors of poppi, the Austin-based, better-for-you

Background Information

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About JBL:

JBL, or James B. Lansing Sound, Incorporated, is an American company that was founded in 1946. The company's headquarters are located in Los Angeles, California. JBL is a brand in the audio industry, known for its high-quality audio equipment, including speakers, headphones, and professional audio systems

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