Google under scrutiny by EU for alleged violation of rules for tech giants.

The European Commission is gearing up to take action against Google for allegedly not complying with the new legislation of the Digital Markets Act. According to the Commission, Google has failed to adhere to the rules of the new legislation and has not taken sufficient measures to ensure compliance. Regulators have found several shortcomings in Google’s implementation of measures to comply with European law.

The Commission has been investigating Google for potential violations since March 2024. In particular, they have focused on Google’s alleged favoritism of its own platforms in search results compared to rival platforms, such as Google Shopping. This practice could have led more users to directly access Google’s services instead of those of its competitors, thereby harming the competition. Essentially, Google would use its search platform to promote its own technologies and products.

The Commission has also criticized Google for potentially impacting developers worldwide by limiting the products for apps outside of the Google Play Store. It’s worth noting that under the new Digital Markets Act, Google is considered a “gatekeeper” and must adhere to specific rules. Other tech giants like Meta (formerly Facebook), Apple, Microsoft, and Amazon fall into this category as well. These companies are seen as highly influential in the market and are expected to implement measures to ensure fair competition and avoid anti-competitive practices in general.

Although Google has confirmed making changes to its platforms to comply with European legislation, the Commission does not seem satisfied with all the changes made and believes more could be done. As a result, the Commission may decide to proceed with legal action against Google, potentially resulting in hefty fines for the company. It is expected that Google will be formally notified of these violations in the coming weeks.

It’s important to note that Google is not the only entity under scrutiny by the European Commission. The Commission is also investigating similar practices in Apple and Meta (formerly Facebook). This indicates that the Commission is taking a comprehensive approach to ensure fair competition in the digital market.

In conclusion, the European Commission is taking a firm stance against Google’s alleged violations of the Digital Markets Act. The outcome of this investigation could have significant implications for Google and potentially other tech giants as well. Stay tuned for further updates on this ongoing battle between regulators and tech companies.

Background Information

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About Apple:

Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

  

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About Google:

Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

  

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About Microsoft:

Microsoft, founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington, USA, is a technology giant known for its wide range of software products, including the Windows operating system, Office productivity suite, and cloud services like Azure. Microsoft also manufactures hardware, such as the Surface line of laptops and tablets, Xbox gaming consoles, and accessories.

  

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